Variety (November 1957)

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14 KSulETr W«dne*Uy, November 13, 1957 I *82- 29- CITY THEATRE Read theatre managers’ PREVIEWS FORECAST 9 reports below of terrific SMASH M-G-M HIT! audience reaction! ALBANY, Palace. “Excellent!” ATLANTA, Grand. . “Nothing but raves. Fun¬ niest I ever saw” BUFFALO, Shea’s. “Hilarious, voted 100% excel¬ lent on cards. Greatest audience picture in years.” CHARLOTTE, Plaza. “Most outstanding display of spontaneous enjoyment ever seen. It’s money in the bank.” CHICAGO, Chicago. “Excellent, cards outstand¬ ing. Great comedy.” CINCINNATI, Albee, “Excellent!” CLEVELAND, State. “Audience in continuous uproar. Excellent — can’t miss.” DALLAS, Majestic. “All ages laughed heartily throughout. All cards were raves. This is the sort of picture which gives top box-office DENVER, Orpheum. “Outstanding. Best reac¬ tion we’ve had in many years.” DES MOINES, Des Moines. “Excellent!” DETROIT, Adams. “Excellent!” INDIANAPOLIS, Loew’s. “Laughs through en¬ tire film beginning to ending.” KANSAS CITY, MO., Midland. “Laughter throughout.” LOS ANGELES, Studio. “Invitational Press Pre¬ view on big sound stage of Hollywood correspon¬ dents got howls and raves.” MEMPHIS, Palace. “Hilarious! Should do a terrific business.” MILWAUKEE, Riverside. “Outstanding!” MINNEAPOLIS, State. “Comment cards claimed ‘Pix tops MR. ROBERTS as hilarious -comedy in addition to beautiful girls’. ” NEW HAVEN, Poll. “Sensational!” NEW ORLEANS, State. “A howling success.” NEW YORK, Lexington; “Preview scored high¬ est audience rating in two years.” OKLAHOMA CITY, Midwest. “One of the fun¬ niest and best pictures in two years. An outstand¬ ing box-office attraction.” OMAHA, State. “Excellent!” PHILADELPHIA, Tower. “Exceptionally good. People in lobby talked about many hilarious incidents.” PITTSBURGH, Penn. “Terrific. Looks like mort¬ gage lifter.” PORTLAND, Liberty. “Terrific!” ST. LOUIS, MO., State. “Terrific. Comment cards 100% rave.” SALT LAKE CITY, Utah. “Hilarious, Audience enthusiastic,” SAN FRANCISCO, Warfield. “Terrific. People stated this was better than MR. ROBERTS,” WASHINGTON, Capitol. “A riot. Everyone will be talking about it,” GIANT AD CAMPAIGN SPANS AMERICA! ASK M-G-M! M-G-M prtstnts "DON'T GO NEAR THE WATER” starring GLENN FORD Gia Scala • Bari Holliman * Anne Francis • Keenan Wynn * Fred Clark • Eva Gabor Russ Tamblyn • Jeff Richards • Screen Play by Dorothy Kingsley and George Wells • Based on the Novel by William Brinkley • In Cinemascope and Metjpcolor * An Avon Production Directed by Charles Walters • Produced by Lawrence Weingarten mL