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82 RADIO-TELEVISION P^rieSy Vedn«§dfty, November 13, 1957 AM-TV News Chiefs Want Govt Data On Missiles, Rap 'News Styles’ in Plugs Miami Beach, Nov. 12. ■ Radio-Television News Directors Assn, called for declassification within reasonable bounds of securi¬ ty of military and scientific inform mation, particularly on the U.S. satellite and missile programs — ■ in its annual convention here over the weekend. An RTNDA resolution also de¬ plored other threats to freedom of Information and specifically cited the State Dept.’s denial of pass¬ ports to China to American news- men, the American Bar Assn.’s opposition to television courtroom trials, the New York City Council ban on broadcasts and the vast amount of classified non-military- material in government. In other actions, the membership went on record in support of all efforts to get free access to the 1960 Olympic Games in Rome (last year’s Australian games were tied up by private newsreels), at¬ tacked the use of news styles in radio and tv commercials, and ap¬ pealed to the International Assn, of Fire Chiefs to abandon their plan to ask the FCC to require a 15-minute delay in the broadcast of disaster news. (Fire chiefs take the position that immediate broad¬ cast of such news causes the disas¬ ter scenes to be crowded.) Krueger RTNDA Prez Milwaukee, Nov. 12. Jack E. Krueger, news editor of WTMJ-WTMJ-TV here, was elected president of Radio-TV News Direc¬ tors Assn., succeeding Ted Koop. RTNDA had held its annual con¬ clave in Miami, Fla. last week. Krueger has *d)een news editor of Milwaukee A Journal stations since 1937. I CBS-TV Pushing Sponsored Sports As 12-Month Look Networks are looking forward to the day when they can establish sports as a year-round sponsorship proposition, under which a single advertiser can buy a schedule of participations or segments on a 52- week basis, embracing all the sea¬ sonal sports. CBS-TV already is working on such a pattern, and is prepping a presentation to a top sports adver¬ tiser which would give the spon¬ sor a year-round format. This would comprise “Game of the Week” baseball in the summer, pro football in the fall, hockey in the winter, golf and racing in the spring. VTeb has already established a partial national sponsorship pat¬ tern on this basis, Marlboro Ciga- rets will have had nearly a six- month national sponsorship run on CBS sports, via a third-sponsorship of pro football, leading directly into a third-sponsorship of profes¬ sional hockey. The year-round pre¬ sentation will be made to Marl¬ boro, too, but right now it’s aimed at another bar.kroller who’s been active in the sports field on a some¬ what sporadic, though heavy, basis longhair impresarios. . and who’s divided Ws coin between Accordingly, Berstein found that | CBS ond NBC sports events. . wherever he came to conduct, he f was following the “Lone Ranger” j Louisville—Jack Crowner new film that was then playing around • £ 0 WAVE tv and radio as farm edi- the Israeli circuit. As one U.S.j tor and assistant farm director. He observer on the scene put it, ‘The | w jH handle farm air work at both devotees of the celluloldal oat-j stations and with Shirley Anderson burner would march out appropri- j will do the “Farm” tv series which ately anesthetized by the hero’s; originates at the WAVE farm at derring-do and the fans of Bern- j Worthington, Ky. Other shows will stein would stomp in and grab the ) be created by Crowner for both Lone Ranger Dogs Leonard Bernstein In Tel Aviy ‘Concert’ Halls An "Omnibus” crew that fol¬ lowed composer-conductor Leonard Bernstein all over Israel during the composer-conductor’s recent coneertizing there came across an interesting phase of longhair mu¬ sic presentation in that young na¬ tion. Although the fact is well known to music pros, the crew found out that, with exception of the recently built Frederic R. Mann Auditorium, concertgoers in Israel are obliged to get their serit ous music kicks via the local cin¬ ema houses, used by many of the Scribes As Sad-ellites Hollywood, Nov. 12. . Many of the junketing tv editors here as guests of NBC found themselves stepping lively in ducking cameras and avoid embarrassment — and dishonor their bosses—should their faces show up on home¬ town screens via any of the Hollywood-originating shows they were visiting. Many newspapers in the country forbid their staffers to participate in any way, shape or form on tv, even if it was only a camera panning over audience faces or crowd scenes. During the course of the week there was quite a bit of it, live .& film, with the “no tv” contingent playing it safe right down the line. just-vacated seats.” "Omnibus" chief Bob Saudek! commissioned cameraman Richard Leacock to record the Israeli musi- f cal junket of Bernstein and his! actress-wife Felicia Montealegre, to be shown on NBC-TV later this season. Coincidentally, Bernstein did avoid "Lone Ranger” once —he had flown to Tel Aviv at behest of the Israeli government to dedicate the new auditorium via batonning the Israel Philharmonic Orchestra. radio and tv. Interesting rating commentary on the new season is found in American Research Bureau’s' Top 25 list for October, which, finds only two new shows in the list. First of these, NBC-TV’s “Wagon Train,” is No. 22 (other is CBS’ “Have Gun, Will Travel,” which is No. 25). Remainder of the top shows consists entirely of holdover entries. On the competitive side, CBS has 13 of the Top 25, NBC has nine and ABC three. But in the Top 10, it’s an even break between NBC and CBS, each holding down five spots, something that hasn’t hap¬ pened to NBC in a couple of years. Other items: “Guhsmoke” is No. 1 with a standout 40.3 rating but was topped by the Edsel one-shot’s 45.4; westerns occupy 20% of the Top 25 list, with no less than five of them entered. Ratings cover the week of Oct. 8 to 14. * The Edsel Show-CBS.^45.4 1. Gunsmoke-CBS .40.3 2. Perry Como-NBC ....... .38.9 3. $64,000 Question-CBS ....37.9 4. I’ve Got a Secret-CBS ....36.3 5. Ernie Ford-NBC ..35.5 6. You Bet Your Life-NBC . .34.7 7. Twenty One-NBC..34,6 * Pinocchio-NBC ----- .34.6 * Standard Oil 75th Anni-NBC.33.2 8. Red Skelton-CBS .33.0 9. What’s My Line-CBS .... .32.6 10. This Is Your Life-NBC ...32.4 llr Wyatt Earp-ABC ..32.1 12. Danny Thomas-CBS .30.1 * World'*Series-NBC .30.1. 13. Tales Wells Fargo-NBC . . 29.2 14. The Lineup-CBS . ...28.9 f Lawrence Welk-ABC ... 28.8 15. i Name That;Tune-CBS ..28.8 [ Father Knows Best-NBC .28.8 18. Climax-CBS......,28.4 19. December Bride-CBS ... .28.2 20. Ozzie*& Harriet-ABC ....28.0 21. Schlitz Playhouse-CBS . • -27.9 22. Wagon Train-NBC ......27.5 23. George Gobel-NBC .26.9 24. Phil Silvers-CBS ..26.3 25. Have Gun, Will Travel-CBS .20.0 Special shows Drex Hines Quits ABN For Ziy TV; Manno In Drex Hines is quitting American Broadcasting Network, where he’ll be replaced as assistant national prQgram director by Charles (Chuck) Manno. Hines is moving over to Ziv Television to become" an executive in the telefilm com¬ pany’s business affairs department under veep Robert Friedheim, Hines is expected to start his new job next week. Manno, an associate staff director at the net¬ work since 1953, begins officially on Monday (18). CBS-TV, which only a few weeks- ago latched on to the Cotton Bowl as its second New Year’s Day sau¬ cer entry, has sold the entire show to Texaco. Actually, the oil com- Film was to have been ; pany, via Cunningham & Walsh, shown this Sunday (17) on "Omni-!will be sponsoring only three peri- bus” but was deferred when San-'ods of the game, since that’s all dek decided that the companion-[ CBS expects to be able to carry by piece "Trial by Jury” with Joseph;the time its earlier coverage of the Welch needed the entire 90 min- (Grange Bowl is completed, btes. Schedule calls for coverage of P.S.: Did Bernstein play the Wil- the full Orange Bowl tilt from Mi- liam ^ell Overture? j ami starting at 1:30 EST. The Cot-' - - — | ton Bowl starting time has. been I Ann Qr pw Pm? Director I p ushed u p to 3:30 EST » s ° that L.CUII Ui CW 11 Ug. VII CUU1 j CBS expects to pick it up from Dal- Af ADC* IfMfiY TV Qf T P as in second quarter. Texaco Ul bud I\i!lUA“l T, ul. lu.win bankroll as much as the web St. Louis, Nov. 12. ! can carry, prorating its time & pro- Leon Drew has been named pro- gram charges according to the gram director of KMOX-TV, CBS-f amount of the game covered. TV’s new o&o here. He’s shifting’ Texaco deal gives CBS some fat from the network’s Milwaukee o&o,j bowl business. The Orange Bowl WXIX, where he also held the pro-' is three-quarters sold, with R. J. gram post. He’ll report to general; Reynolds, Bristol-Myers and Car- manager Gene vVilkey immediately.; ter Products each sponsoring one Drew’s successor at WXIX Charles Hinds, who formerly pro¬ duced “Eye on New York” 'for CBS’ N.Y. flagship, WCBS-TV. quarter. The ’Gator Bowl is one- quarter sold, to R. J. Reynolds, and with Esso expressing interest in the remaining three quarters.. The NBC sports kettle is perk¬ ing, what with several year-end deals set this week. R. J. Reynolds, L&M Cigs, Esso and Gillette are among the sponsors signed, pri¬ marily for year-end football. Reynolds purchased one-fourth of the East-West Shrine Game out of San Francisco on Dec. 28, with Esso also in with a conditional or¬ der for regional sponsorship of one-half. Some day, Gillette re¬ turns with the 20th annual Blue- Gray Game from Montgomery. Gillette, which also will sponsor the Rose Bowl (an r annual), is pay¬ ing the tab. for a Dec. 13 pickup of the first World’s; Invitational Match-Game Bowling Champion¬ ship Tournament from Chicago, preempting GiHetfe’s-own fights, Web’s year-end lineup also in¬ cludes the National' Football League Championships Game, to be sponsored in full by Pontiac; the Sugar Bowl, still a sustainer; the Senior Bowl Jan. 11 from .Mobile, still sustaining; and the Pro Bowl Game from Los Angeles Jan. 12, which L&M is half-sponsoring. File-&-Forget Real Estate Vast expansion cued by television and subsidiary activities has caught CBS with its real estate showing, and the web is find¬ ing it difficult to : spot its 'various offices without a scorecard. Couple weeks ago, the n e t work rented several floors in a new E. fi2nd St. building just around the corner from the 485 Madison Ave., homeoffice, and across the street in the Look Build¬ ing at 488, its WCBS-TV flagship is taking additional space being vacated by the. Minute Maid Corp. Apart from the W. 57th St. Production Centre, the E. 52d St. radio buildings,' and the various theatres around town, the net¬ work rents space on 55th St. and Madison (for CBS Film Sales, public affairs, sports and other departments), on E. 57th St., in the Beverly Hotel and in the big Grand Central Terminal Bldg., where its huge television news operation is housed. No doubt there are several other-sites of which the-trade, and per¬ haps CBS itself, isn’t aware.. 'Face The Nation Faces Up to 4th Year Taking Stock of Hits V Misses --—■—-— -f TV Scalper If NBC-TV’s director of par¬ ticipating programs, Bill Sar¬ gent, had any doubts about the emergence of the Jack Paar “Tonight” show as a hit, they were erased the other night ' Walking toward the Hudson Theatre, where the show origi¬ nates, Sargent was stopped by a man who tried to sell him two tickets to that night’s show for 75c" apiece. Whodunit Does It To Como; Perry In ‘Perry Mason Fite CBS-TV is sittng on a Saturday* night sleeper in the form of the “Perry Mason” series, which quietly hut consistently has begun to eat into the ratings of NBC’s most powerful en^ry, the Perry Como stanza. Como is still far from being unseated from his Top 10 standing, but CBS is flaunting some impressive Nielsen statistics citing the steady growth of the Mason stanza vs. .the Comb com¬ petition. In quieter and less spectacular fashion, “Mason” is duplicating the 7:30-8:30 Sunday showing of ABC’s “Maverick;” but by its rating rec¬ ord is fat; from hitting its peak. The three Nielsens in on the show- point' up the fact that from Sept. 21 to Oct. 5, “Mason • lifted its average audience, rating for its hour by 14:4% to 21.4 (with a 29.9 total audience rating) ’while Como dropped-13% tb 24:8 (35.4 total audience);' Similarly, in share-of-audience, the “Mason” stanza has risen to 41.1% while the Como share has dropped by 17.3% to 42.1% share' These are full-hour figures-for each show, But in the 8 to 8:30 period that “Mason” and Como overlap, .the “M§son” average au¬ dience rating 6ii Oct. 5 was a 23.6 (vs. a I9:2'fbr its 7:30-8 half-hour) while Como had a 24.8 for the full B-9 hour. (Nielsen doesn’t break! down the half-hours ‘bn Como). CBS, moreover, is guess¬ ing that Como’s 8:30-9 rating .is higher than his 8 to 8:30 score because * of additional tune-in, * so that his rating for the 8. to 8:30 period js actually lower than the 24.8 average. Jackson Quits as P.A. Of WOR AM & TV; Other Anklings in Reshuffle Richard .Jackson, publicity direc¬ tor of WOR-TV and WOR Radio, N. Y., has resigned. Also leaving the RKO Teleradio Pictures flag¬ ship station is Robert Sullivan, ad¬ vertising manager, who had report¬ ed to Robert Hoffman, director of sales planning, research, promo¬ tion and advertising. Taking Sulli¬ van’s post is James A. Yergin, pro¬ moted from manager of presenta¬ tions. He also will report to Hoff¬ man. WOR-TV and WOR Radio are looking for a replacement for Jackson, who had filled the dual spot for the past five years. Washington; Nov. 12. . “Face the Natibn” has entered its fourth year on the CBS net¬ work with a q.&a. . session with Great Britain’s left-wing * Labor Party leader, Aneurin Bevin. The headline-making show celebrated its' birthday with some ‘ private back-patting as it looked back upon a year in which it came of age. In a sense, if also marked the full maturity of the entire field of electronic journalism with its precedent-breaking Interview last June 2 of Soviet boss Khruschev. In the highly competitive race for guests and headlines that is the weekly fare of such shows, producer Ted Ayres has his finest hour with* the Kremlin coup. Close on its heels, - however, was such a news beat as thd *“booking” of Teamsters’ leader Dave Beck even before ihe Senate Committee was able to-* place him in -a witness chair. Other, attention - getting shows were those featuring Indian Prime' Minister Nehru, the post- election interview with West Ger¬ man Chancellor Adenauer, . and the recent quizzing of Arkansas Gazette editor Hany Ashmore at the height of the integration furore. Even in a banner year, producer Ayres % can ruefully recall "those that got away.” These have to in¬ clude such unobtainables. as Vice President Nixon, Speaker Sam Rayburn; Senate Leader Lyndon Johnson and the Pope, those high¬ ly coveted guests , perennially wooed by every news panel show. More recently, they include Prince Philip, also universally sought. In latter case, Ayres offered to film interview in London on’return of the royal couple from its American junket.. In the “almost” class were Greek Archbishop Makarios, Jordan’s King Hussein, and Egyp¬ tian Prime Minister Nasser, all of whom were dumped because they insisted on advance questions. . Admitting the element of luck in : all headline - hunting shows, Ayres calls an llth-hour substitu¬ tion of labor leader Jim Carey for the grounded Walter Reuther one of his luckiest. Unique was the twice-in-one-week interview with Israel’s Ambassador Abba Eban. Show, kined on Saturday because of Eban’s out-of-town commitment, .was .refilmed, the next, flay because -of a change in the Near East po-. litical‘situation. One of the penal¬ ties of long-distance coverage was the Nehru, interview in London. Despite the-Indian’s insistence that show be .filmed ofl. Thursday, it was made Wednesday; because of the risk of overseas transportation. A major Kremlin shakeup oc¬ curred on Thursday, thus outdating show by the time it was aired in its usual Sunday slot. “Face's” record, statistics-wise. Is an impressive one, -V It is carried by 132 _ of. web’s tv . stations, and 137 radio stations, claiming highest station acceptance of -any show of its type. It claims front-page stories 75% of the time, using the New York Times as its measuring stick. And it shares with its com¬ petitors'the growing acceptance as documentary evidence in Congres¬ sional hearings and courts of law. Sharing in congratulatory kudos besides Ayres, were moderator Stuart Novins, associate producer Beryl Hines and CBS’s Washington news boss Ted Koop, under whose supervision show is produced. San Antonio—Larry Carothers, nightowl disk jockey on KONO for the past fotir years, has resigned to join the staff of WOAI-pIus-TV and will m.c. a daily disk show [from 10:30 p.m. till midnight.