Variety (November 1957)

46 RADIO-TELEVISION Wednesday, November 20, ^957 f Radio-TV Production Centres - - --—j Continued from, jpage 44 —— Associates . . . Sidney Moore named aide to Het Manheim, story editor at California National , . * Whitney Blake will have her first singing role in Cal. National’s “Boots and Saddles.’* ... Ed Ebel, tv head of General Foods, Tom McDermott of Benton & Bowles and Young & Rubicam’s Rod Erickson in town to look over the new shows for next season. US' CHICAGO ... Ollie Treyz and other ABC toppers here yesterday. (Tues.) and Mon* day to hold promotion meetings--with major nffils in advance of cur¬ rent Television Bureau of Advertising sessions . . . CBS-Chicago news directoi Bill Garry elected regional v.p. of RTNDA- and named chair¬ man of next year’s convention . . . NBC veep Jules Herbuveaux elected vice chairman of Better Business Bureau here . . Dr. Roscoe Barrow, who authored Barrow* Report to FCC, tapped as guest speaker for Chi Broadcast Advertising Club meeting next Tuesday (26 j . WCFL dee- jay Jack Karey narrating Ford Exhibit at upcoming Auto Show for eighth consecutive year . . . Everett Mitchell, host of NBC’s “National Farm and Home Hour,” off on speaking engagements in four states this week . . . Hal Stark and Bill Fontain have new deejay shows on WBBM . . . Marv Gold added to Kling Film Productions staff as script writer . . . WXIX, CBS-TY outlet in Milwaukee, has named Charles E. Hinds to replace Leon Drew as program director. Drew moves to KMOX- TV, CBS o&o in St. Louis . , . Norm Barry, NBC sportscaster, emceed Chicago Prep Football Dinner last Monday (IB) and starts west coast vacation Dec. 1 . . . Kenneth Snyder of Needham, Louis & Brorby was named advertising copywriter of the year at recent Chi Copywriter’s Club awards dinner . . . FM station WNIB this week starts “easy-going, good music” show with Marty* Robbins, 6-9 a.m. .. . Robert M. Stevens, ex-McCann Erickson, New York, joined Zenith Radio Corp. as adver¬ tising manager ... Bill Irvin, onetime Sun-Times television critic now working picture desk at Chicago American, is guest writing an occasional tv column for that paper wlple Janet Kern vacations. . . Scott Keck, asst, radio-tv di- j rector of Needham Lewis & Brorby. here, got his veepee stripes last week j IN SAN FRANCISCO . . . Don Sherwood’s Saturday night show on KGO-TV will be bumped off at the year’s end in favor of the ABC outlet’s new* MGM film pack¬ age. Last show w r ill be Dec. 28 and then it’s question of whether spon¬ sor wants to continue spending on Sherwood and, possibly even more 4 important, whether KGO-TV can find another satisfactory time slot . . . Also dropped last week was Dick Crest’s teenage show on KPIX, “Rock ’n’ Rally.’’ Westinghouse-CBS station was very frank as to the reason: insufficient ratings , . . First production model of Ampex’s videotape recorders rolled off the production line in suburban Red- W'ood City last week. Ampex says 100 w'ill be finished and in service by April * . . Henry Untermeyer, KCBS boss, back from New* York after huddles with CBS-Radio brass and now readying for an important date next Sunday (24)—his marriage to Elaine Benioff . . . Father Alvin P. Wagner’s “Rosary Hour” moved from KROW to KVVBR . . . Two out- of-this-world r&b radio stations have already established daily news shows devoted exclusively to new*s of outer space—they’re KOBY and KSAY . . . Biggest individual sale in KPIX’s history was made to the Winston’s Riviera sofa company—bought cross-the-board on all KPEX live shows and all film shows. IN BOSTON ... WVDA switches name to WEZE on or about Dec. 2 when new owners take over . . . Babe Gallagher, WNEB,‘ ankled to WEEI . , . Len Horns¬ by, mgr. WVDA, left for ARB . . . WBZ-TV and WBZ in cooperation with Greater Boston Chamber of Commerce hosted 15 secondary school educators at a Business-Education sesh in the station’s studios . . . Dun¬ can MacDonald interviewed Catharine Morris Wright, authoress of “The Color of Life,” on her WNAC- “Yankee Home and Food Show” . . . Jane Day,. WBZ-TV’s regular Monday through Friday weather girl, became the mother of a seven-pound daughter. She returns to weathercasting New Year’s Eve ... Ed SulliVan to be toastmaster at WNAC-TV's first annl Good Sportsman Award Banquet to honor six Greater Boston Colleges at Somerset Hotel Dec. 3 . . . New England Tel & Tel. hiked for sked of 20-sec. spots on WBZ-TV highlighting colored telephones ... WHDH-TV will start a weekly series of inspirational talks Fridays from 11:15 to li.30 starting Nov. 22 with Dr. Howard Thurman, dean of B. U.’s Marsh Chapel . . ; Frank Luther put on a “Huck Finn Day” on his “Frank Luther Show,” Tuesday f 19) from fi to 6:30 over WNAC-TV with all his guest moppets dressed in costume . . . Reports that the FCC intends to allocate a four commercial tv station in Hub are mak¬ ing the rounds. The new one, it is said, would be Channel II, which originally was proposed but never materialized as an educational out¬ let for U. of N. H. IN LONDON . . . Arthur Askey opened the first, of a. three comedy show series for As¬ sociated-Rediffusion, entitled “Before Your Very Eyes,” Monday (18) . . . Awards for outstanding work in tv during the past year will be presented by Dame Edith Evans on behalf of The Guild of Television Producers and Directors at the fourth Television Ball to be held at the Savoy Hotel on Dec. 4 . . . ABC-TV aired a topical play which was spe¬ cially commissioned from Michael Pertwee about the launching of a satellite capable of carrying a man into space last Sunday (17). It was called, “Man In A Moon," and starred Charles Houston . . , Tessie O’Shea was a guest panelist in last night’s (Tues.) Associated Televi¬ sion airing of “Tell The Truth.” IN CLEVELAND ... Vince Ford, ex-New York, pacted as WSRS disker . . . Plain Dealer radio-tv editor George Condon elected to Press Club Board, Cleveland Press radio-tv columnist Nancy Gallagher, secretary, and Sangord Markey KYW news director vice president . . . John B. Garfield named WJW-TV sales manager ... Bob Cain, WSRY, and Dick Reynolds named WJW diskers . . . Dorian St. George left Rochester to become Carling suds spieler . . . WERE sales price to DuMont reported at $5,500,000 . . . Alice Weston using U. of Michigan teacher certificate to conduct tv school for Home Builders Assn . * . WHK’s Bill Gordon holding lis¬ tener poll for series cf “best” in local news beats including theatre, sports, columns, etc ., . Tom O’Connell returned to Plain Dealer radio¬ tv beat after long illness . . . WJW radio celebrated 14th anniversary with Euclid Ave. parade and mayoralty proclamation. IN PHILADELPHIA ... WCAU was awarded a Golden Mike, representing 30 years of CBS affiliation, during the fourth annual convention of the CBS Radio Af¬ filiates Association in New York. Donald W. Thornburgh, pres, and gen¬ eral manager of WCAU,. accepted the trophy for the station . . . Roy Meredith, former WPEN staffer, had his fourth Civil War book pub¬ lished by Simon & Schuster, “Storm Over Sumter” . . . “Tell It to the Mayots”*Avi*.a » Mayor-‘Richardson Dilworth, ♦ returns to WFIL-TV (23) J^A-RIETY after the election campaign hiatus . . * Reps from tv stations through¬ out the U.S. visited Camden, N.J. (14) for demonstrations of RCA’s videotape, which makes immediate repeats of telecasts in color and black and white . ; . Andy McCann, recent winner of WFIL-TV’s “Tal¬ ent Trend” program appearing on WCAU-TV’s “Top of the Morning” session . . . Howard Jones started his 10th year as the Ch. 6 Santa (16) with “Santa Claus Calling” on Sat. and the crOss-the-board “Toyland” stanza ... Jim Kiss, publicity and production chief at WPEN, named to board of directors of Broadcasters Promotion Assn., new national group . . . Joe Rosenberg, former WFIL-TV promotion supervisor, now with Smith, Kline & French on the medical promotion staff . . . WVUE telecasting the Phila. Warriors Basketball games, with Bill Pheiffer I handling color and Jim Learning calling the floor action . . . United I Auto Workers sponsoring “Eye Opener” music, news, sports show on WRCV. IN MINNEAPOLIS ...” Over protests of Stan Hubbard, KSTP-TV head, and other commer¬ cial station bigwigs, educational station KTCA-TV is continuing to per¬ mit a local bank to sponsor and advertise in the newspapers series of- money management programs . . . KSTP-TWs sports director Dick Nes¬ bitt appeared on NBC-TV “Today” network show Nov. 14-15, discuss¬ ing U. of Minnesota and Big Ten Conference football . . . WCCO-TV to carry CBS’ “Changing Ways of Love” on film Saturday afternoons . , . WCCO Radio exclusively broadcasting all Minneapolis Lakers pro basketball team, games play by play . . . More than 60 scripts submit¬ ted to WCCO-TV in its $1,000 contest for a Minnesota Centennial cele¬ bration scrip . . . WDGY disk jockey reported mulling $30,000 offer to front a Los Angeles disk jockey program . .. Bee Baxter, long an ace KSTP-TV personality until her retirement last year, returning to the airlanes as hostess on Minnesota Heart Association’s educational sta¬ tion KTVA-TV series - . . U. of Minnesota football coach Warmouth again has his own Sunday night sponsored WTCN-TV show which in¬ cludes movies of preceding days’ Minnesota game . . . KSTP promoted Bill McGivern from tv assistant hews director to radio specie! eyents department head . . . For its play by play of all U. of Minnesota foot¬ ball games WCCG Radio again has “team” which includes former all time Gopher gridiron coach Bernle Bierman. IN PITTSBURGH . . . Edward Kroen has stepped down as general manager into program director’s berth at WANE in Waynesburg and he’s being replaced' by j George E. McGary, from WANT in Richmond, Va. Latter started as an announcer at WISR in Butler, Pa., his home town, and before going to Richmond-was with WAKT in New Castle . . . Alma Spann Barron has started a weekly show, “Bouncy Bunny,” every Saturday morning at 11:30 for half an hour over Ch. 9 in Steubenville, O. A Pittsburgher, she had a program in a Madison, Wis., station prior to moving back here . . . Gene Koen, WCAE salesman, and his wife celebrating their 20tb wedding anni, appropriately enough, on the 20th. . . Regie Cordic, of KDKA, was toastmaster ait Charleroi Chamber of Commerce banquet where Governor G. Menrten Williams of Michigan was the main speak¬ er .. . Ginger Brock doing* an “Expectant Mothers Club” program for 10 minutes Tuesday and Thursday afternoons at 1:05 over WCAE for a didee service. IN BALTIMORE . . . “The Buddy Deane Show” which began as a five-day week, two hour stint on WJZ-TV, is now a six-day week deal with Deane, doing duty on Saturday . . . Native son Jack Gale, who put in^time -with WTMA in Charleston, S.C., is filling Deane’s slot as spinner at WITH . WCBM celebrated its first anni of association with CBS . . . A1 Herndon was partied for the close of his fifth year as Atlantic weather man at WBAL- TV. He was the first such in the. fiation, goes the claim . . . Gary S. Franklin, winner of last year’s WAAM-TV (now WJZ-TV) television fellowship at John. Hopkins U, is now with WJZ-TV as assistant to news editor Keith McBee . . . Judy Levinson is now with WBAL-TV’s sales service . . . Jack Wells took his early morning “Closeup” on WJC-TV, out to Pimlico race track for a behind-the-scenes treatment. In Wells* slot at WCAO is Lee Case, formerly a salesman there and now jockey . .. David Deuret is a new addition to the WBAL-TV announcing staff ... New art director at WBAL-TV is Fred Schneeipan, recently of WJZ- TV .. . Galen Fromme began a new show for WBAL on Monday. Has a variety format and he’ll get assists from Molly Martin and Jay Grayson. INSEATTLE-TACOMA Robert Guy,'former program director at KNTV, San Jose, is now program director at KTNT-TV, Tacoma . . , KOMO-TV has added daily nighttime news show, “Dateline” at 11 p.m.’ as companion to daily “Deadline” at 6:30 p.m. News director Hejb Robinson heads up both shows . . . King Mitchell, commercial manager for Radio KOMO, set as general manager of two Bellevue Broadcasters* stations; KFKF, Bel¬ levue, set to go on the air about Dec. 1, and KPEG, Spokane, only radio station west of the Mississippi with an.all-girl announcing staff . . . Geoffrey Harwood, commentator on Radio KING and KING-TV, has left station to return to Boston and newspaper work . . . Maitland Jor¬ dan has been upped from national sales manager for KOMO--TV to post as station manager for Radio KOMO, with James McLoughlin named | commercial manager for the station . . . J. Reginald Miller, public ser¬ vice manager for Radio KOMO and KOMO-TV, has been naftied na¬ tional sales manager for KOMO-TV. Miller is former radio newsman [ (KJR, KOMO) and originated many public service programs on KOMO- i.TV which have attracted wide attention. OFFICE WORKERS’ ORG GUNNING FOR CBS’ERS Hollywood, NoV. 19. An attempt will be made by the Office Employees International Union to recapture representation of the CBS office workers here, OEIU prexy Howard Coughlin dis¬ closed. In line with union's nation¬ wide organizing policy, OEIU also will initiate drive for CBS em¬ ployees ip N,. Y., according to j Coughlin. I Additionally, OEIU, which has 60 to 70% of film-company home- i office workers in N. Y. ln its ranks, will intensify drive to organize Warner Bros, and Paramount, Coughlin stated. Also, drive will extend to “smaller tv studios wliich. have sprung up,” he stated. Last June, some 300 CBS office workers here voted in National La¬ bor Relations Board election to oust OEIU as bargaining agent, chosing instead the indie CBS Em- ployees-Management Committee; Ralph Beandln Named As KQV Gen. Mana$r Pittsburgh^ Nov. 19. Ralph Beaudin has been named general manager of KQV, which ABC bought for $700,000 last August. The formal transfer of ownershipls expected to take place early next month and Beaudin, head of WBNY in Buffalo for the last year, will come in shortly after that Present head of KQV is veteran James F. Murray, who has been serving in the joint capacity of station manager and sales chief since Gunnar O. Wiig, who as the executive veep there, resigned last summer to return to Roches¬ ter,. N:Y, What status Murray will have when 'ABC becomes the operator hasn’t been determined yet Kansas City—Bob Wormington has been promoted to production manager at WDAF-TV, according to announcement last week by Dean FItzer, general* manager.- | Halo TV Continued from page 39 usually signs off. The 1-3. p. m. slot would be filled with musical programs; at 3 p. m. a brief news program would follow; the follow¬ ing three hours would be dedicat¬ ed to various listener categories: housewives, children, farm- work¬ ers, students, etc.. At 6 p. m. r a detailed news summary, the popu¬ lar “Telegiornale,” would follow— to be repeated, in updated form at 8 p. m. The remaining evening hours, according to one report, would generally follow the current pattern calling for dramatic shows, variety hours, quizzers (probably in increased numbers), and other standard network presentations, mostly live. It is also highly probable that the next year will see a sharp boost in local use of “Eurovision” hookups- for sp<frts events or other special presentations, linking the various continental television net¬ works. These have been increas¬ ingly popular in. recent times, and most technical problems have been licked, so that image quality, un¬ der normal atmospheric conditions, is excellent. A recent example of the expand¬ ed use of “Eurovision” is the live pickup of a regular weekly Italian show from various European cen¬ ters, “L’Amico degli Animali,” one of the most popular Italian teleshows emceed by animal train¬ er Angelo Lombardi, has just com¬ pleted a continental swing during which it emanated (live) from zoos in Hamburg, Munich and Basel, at its regular program hours. Suc¬ cess of this venture will probably lead to followups. Finally, it is not unlikely that another aspect being considered during the current expansion talks is the use of the. relatively large kinescope library RAI-TV has ac¬ cumulated during the past few years in its fast rise. It’s figured that especially because of the past expansion pattern of Italian tele¬ vision, in which the entire South and the Islands of* Sardinia and. Sicily were until very recently un¬ able to pick up RAI-TV telecasts, there is a potentially vast “new” audience for some of the shows that northern viewers already saw some years ago. These kines could he called in—as they are some-r times even now—to fill certain lesser time slots—economically. The Nmnber to Call- hs Continued from page 32 safily understand the human heart (which buys everything from soup to soap-opera), and statistics (which always lie unless presented with temerity) have little to do with a program’s ability to reach the mass of people to whom it is trying to sell a product or service. What about keeping them sold? What about listening to the people, not the self-styled critics (who never agree and therefore proved them¬ selves undependable at once), and certainly not to the boys with a. slide-rule in place of a heart! Good programming starts with just one thing: a good idea: The next thing is the execution of that idea. And finally there is the test of that idea; Not how many watched, hut how many really saw! •In other words, does It. sell, and does it keep on selling? All right, now for the most im-. poftant element of all: the source for this programming. Do the “bright boys” at the networks, the ■‘high-pressure boys” at the top talent and production agencies, the “analytical boys” at the ad- agencies—tio only these have the “what gives” and the “know-how?” Do they have a monopoly on.top- drawer stuff for tv? Obviously not, oi; nobody would be forced to make claims and counter-claims on whether or not this or any other tv season is- a “dud.” But they do have a monopoly and you all know it! Open up, fellows! When tv be¬ comes a closed shop, you can kiss it goodbye! There are lots of other guys and gal4'like;me. The -dif¬ ference Is that we sweat while you perspire. . We. aren’t jaded, be¬ cause we ain’t afford to he. We’re ' the one * you eventually hire to clamber up those stone walls. But we can’t all be bought, only the stuff we sell. And it sure as hell is the stuff you need. So come and get it! The number to call is...,