Variety (December 1957)

Page scan 000114 from Variety

Record Details:

Title:
Variety
Date:
December 1957
Publisher:
Variety Inc.
Volume:
Variety (December 1957)
Leaf #:
000114
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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Wednesday, December II, 1957 PfiBtBff CHICAGO Since NEW CHARLIE CHAN started on WBKB it has improved the! Wednesday night ,10:15-10:45 time spot by 257%! It outstrips its. closest competition. Sheriff of Cochise and WNBQ News, by over 53%, capturing a 39.2% share of audience in the nations Number Two market (Videodex, November 1957). In three months, NEW CHARLIE CHAN has become the NUMBER ONE Syndicated Program in the market on any station, any day, any time, outrating such top network programs as Jack Benny, Disneyland, Phil Silvers, This Is Your Life, What’s My Line, and many, many others! Since NEW CHARLIE CHAN started on KRCA it has improved the Saturday night 7:00-7:30 time period by more than 92%! Against tough competition on six other sta¬ tions in the market, NEW CHARLIE CHAN outrates such direct competition as Harbor Command and highly-promoted first run fea¬ ture films, and captures a 22.1% share of audience (Pulse, November 1957). It ranks way up among the TOP TEN Syn¬ dicated Programs in this market according to the rating services! No wonder when the initial ratings started to come in six weeks ago, George Burke of KRCA wrote, in an unsolicited letter, “I needn’t tell you how well the program is prog¬ ressing. The clients are most happy with it I am sure, and the ratings will more than justify their confidence in it.” ATLANTA Since NEW CHARLIE CHAN started on WSB-TV it has improved the Sunday night 7:00-7:30 time period by more than 47%l It captures a 33.3% share of audience (Video¬ dex, November 1957), and here again NEW CHARLIE CHAN ranks up among the TOP TEN Syndicated Programs in the market on any station, any day, any time. It outrates such network programs as I Love Lucy, Mike Wallace, Twentieth Century, etc. The way it has moved up against the tough network competition in this market, they call it literally " CHANSATIONAL I" PHILADELPHIA NEW CHARLIE CHAN just started on WCAU-TV, yet in its very first rating it has improved the Friday 7:00-7:30 time period by more than 17%! With a 41.9% share of audience, NEW CHARLIE CHAN immediately becomes the 4th HIGHEST RATED Syndicated Program in the market on any station, any day, any time (Videodex, November 1957)1 It outrates a long, long list of syndicated and network favorites including Cheyenne, The Price Is Right, Father Knows Best, Disney* land, Broken Arrow, West Point, etc. SMASH RATINGS all over the COUNTRY! NEW CHARLIE CHAN Improves ratings, betters time periodsmrei^rwheife! Captures the big share of audiences, for example, in Baltimore, Columbus, Detroit, New Orleans, Pittsburgh, Dallas-Fort Worth, and in key market after market ! For available market list, wire today or phone Michael M. Sillermajr, 488 Madison Avenue, New York 22, PLaza 5-2100, TELEVISION PROGRAMS # AMERIGAJNC