Variety (January 1958)

Page scan 000250 from Variety

Record Details:

Title:
Variety
Date:
January 1958
Publisher:
Variety Inc.
Volume:
Variety (January 1958)
Leaf #:
000250
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
February 15, 2024
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8, 1958 Fifty-second J^O&IETY Anniversary Had any casualties recently? We're told there 've been quite a few; and we're sorry to hear it. Mind if we offer a suggestion? It's this: don't be afraid of a new formula. We keep getting free, warnings from all sides not to play with viewers' habits. Well, we just don't listen. For example. Early in 1957 we at Associated Tele¬ vision launched a new dramatic series. Not once weekly. Not as a strip in the afternoons. We created and pro¬ duced the show and fed it to the entire British. commer¬ cial network in peak evening time, twice each week, on Tuesdays and Fridays. Half-hour each time. Live. Continuing characters, continuing stories. Realistic, honest, up to date, without hokum. Def initely not a soap opera. We first planned for thirteen weeks. Well, at year's end we'd rounded out forty-five weeks, and now we keep going strong throughout 1958. We can't recall ever missing the Top Ten. And medical people .keep telling us it's the best thing .that ever hap¬ pened to their profession on television. If this simple story makes you curious about the show and the formula, make sure you menti “EMEBGENCY-WABD 10” when you get in touch with our United States Representative: MIKE NIDORF, 25 WEST 54th STREET, NEW YORK 19, NEW YORK. CIRCLE 6-5058. iSJ