Variety (February 1958)

Page scan 00034 from Variety

Record Details:

Title:
Variety
Date:
February 1958
Publisher:
Variety Inc.
Volume:
Variety (February 1958)
Leaf #:
00034
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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Wednesday, February 5, 1958 ( ' • • ■ PlfiklEFf _ ss i MOVIE•.4’s' success has helped spark audience increases throughout WRCA-TV’s entire schedule* Here’s the picture of the top two stations for Jan., ’57 versus Jan., ’58: DAY NIGHT TOTAL WEEK WRCA-TV +16% +21% +20% Station #2 -8% -13% -11% Sourc*: *For example, the Sunday "11th Hour tyew8 u achieved in January the highest rating' in history for a local news Show —a 40.4 with a 74.5% share of audiencel