Variety (February 1958)

X7dO vviw/lfi /I A ■ O *• • 'fll»il' ; - ‘secret,* the terms of th« March ♦ M♦♦ ♦ l } M♦♦♦♦♦♦ ♦♦♦♦♦♦♦♦♦♦#»>♦••♦!•♦♦♦««HtMf ► WMCA Comes Out Swinging ffilh TV-RadjoProdocdon Centres 1= Provocative Weekly Editorials is *.. ... .. I 7 » 195 ?* |]V NEW YORK CITY Unlike most editors of the daily dailies and was reprinted in the “Any allegation, such as that. 1 * * press, the licensees of radio-tv Congressional Record. made i>y Schwartz yesterday in his John Raitt and 'Arnold Stanf will do guest spots on Friday’s (2i) outlets in metropolitan New York Opening copy on all programs testimony before the House Sub- Patrice Munsel ABC-TV*er . . . Stan Schloeder, formerly with Kataj do not arise each morning hot makes it plain that the editorials committee to the effect that Na- Paul Maguire, lately of NBC Spot, and Charles McGregor, midwest under the collar and ready to cor- express the view of the station and tional Airlines is a front for sales chief for Sy Weintraub, joined WABD, the DuMont station here rect injustices perpetrated the aTe designed to, Stimulate com- storer Broadcasting Co. is not only as hew salesmen .. . Andy Williams and Neile Adams, guesting torhor- night before on the common munity thinkiiig on important false* biit ridiculous. Further, any row (Thurs.) on Pat Boone stanza ... . Tina Robin to thrush on Ed Sul- people. public issues. It alerts the an- such statement is, as a matter of livan’s showcase Sunday (23) ... Hugh Riker becomes.director of the Station WMCA, N.Y. : the indie bouncer on the program to be siire fact," an affront to a company as new Hooper Auto Radio Service . .. Gospellers Clara Ward Singers do owned by Nathan. Straus, former to* give special emphasis to the large and as old as National Air- their third Dave Garroway (“Today 1 ’) stint on April 2 ... Don Morrow militant New Dealer and public following toxt in both opening and lines as well as an . affront to hosting new Air Force radio show being syndicated across country . .. housing expert, appears to be the closing copy: “Responsible bppos- storer Broadcasting Co. Mr. and Mrs. Alden Schwimmer (he is the Ashley-Steiner executive 1 only outlet on a local level in ing viewpoints are invited, and “in a statement appearing in to- and she is the existing head of Grey Advertising) gave birth to a son. Greater New York that comes-out time made'available by WMCA for day > s (Tues.) edition of the Miami John Andrew; Feb. 14 at Doctors’ Hospital. swinging in an editorially-provoc- their broadcast” TWs^is followed Herald, George B. Storer pointed Jim Campbell played role of Defepse Secretary Neil H. McElroy in ative fashion, week in and week up by letters to individuals men- ou ^ that the sale of the physical Saints and Sinners’ spoof of defense chief in Washington last Thurs* out. The outlet recently began its tioned in editorials assuring them asse f s of WtjBS-TV to National (13). Campbell recently did tv film commercials for Tide, Bond Bread fourth year of espousing causes that time , for reply WJu be avail- Airlines received publicity not and was cast in NBC-Radio’s “True Story” . WMGM is stepping up and bespeaking the licensee’s able if they so desire. / . only in the Miami newspapers but its coverage of news-breaking remotes with squadron of “Minute-Men” mind on pertinent and pressing Straus editorial On the Crisis in the trade press; that the sale news reporters on the scene, among them Dick De Freitas and John matters. in the Middle East” resulted in was reported to the FCC and that Connelly . Make that John McCurry and not Cyril Ritchard as the Station, has been taking the posi- opposition^ reply from American the agreement with National Air- Genie in CBS-TV*s upcoming “Aladdin” musicaL Ritchard will play tion that it owes its listeners mote Friends of Middle East;;: editorial fines was made some six weeks the Wicked Magician . . . Georg Olden, director of graphic arts for than the top 40 tunes of the week on segregated housing called fpr after that company .had been CBSrTV, addressed Art Director’s Club of Philly at the Poor Richard and that with its franchise must reply came from Real Estate Bo^rd awarded channel 10 by the FCC. Club there Friday (14) .* . Barbara Joyce plays the femme lead on Unlike most editors of the daily dailies and was reprinted in the press, the licensees of radio-tv Congressional Record. TV-Radio Prodnction Centres IN NEW YORK CITY . . John Raitt and 'Arnold Stanf will do guest spots on Friday’s (2i) go fidelity to the public and not of. New York, ^d^statiou’s^view- —-- “Frontiers of Faith” Sunday (23) . . . LoweR*Thomas back from a"De¬ lip service in discharge ot oblige- e D l i D 'Mt huddle General Motors, sponsors of his “High Adventure” tions. Station’s editorial stand is tion editorial,^ Slaughter on the ffoteStaDt RellglOUS series . . . Ted R. Lazarus, ex-George Blake Enterprises and Gommi- reflected m ‘‘The Editor s Desk, ^hways, was “sweredby , , i. TV (commercial producers), has resigned as an account exec at Charles a Friday 9:30-9:45 pm. feature JoikBtete Assn, of Plantiff s Trail R Castilffi ProHeillS Schlaifer agency to go into the insurance biz V, . Lanny Ross to sing that runs the gamut from ..fighting ^wyera. . U tadlUl^ 1 1 wvreiiia the gixth annual concert o£ the Everglades Club jn Palm Beach for such thorny fssues as_de- Station has a basketful pf com- SlftiNl at T-DaV March 21 . . ; WCBS sales manager Buck Hurst back after a flu siege segregated housing in; New York muniques from hsteners and key iHIiCfl ttl J Udjf RICCI . . Michael Gray joined Screen Gems as consumer press editor; be City to the shortcomings of Secre- figures . hailing; its penetrating problems fij Protestant religious was a staffer with Steve Scheuerts TV Key . . . Patsy O’Shea, Elaine taiy of State John Foster Dulles editorial views. broadcasting on radio-tv were Rost and Parker Fennelly into cast of CBS Radio’s “Second Mrs.'Bur- Station is fully aware that a governors, educates. Typicad of first of three^lay annual confab of in a guest shot on their CBS Radio “The Best in Music” Sunday (23), battling editorial policy means the kudos waa comment by rai, Board 0 f Managers of Broadcast- John Karol, CBS Radio sales veep, addressing the Oregon Ad Club Club there Friday (14) . . . Barbara Joyce plays the femme lead on in a guest shot on their CBS Radio “The . Best in-Music” Sunday (23), John Karol, CBS Radio sales veep, addressing the Oregon Ad Club j ^ J TT nf fieor- - x — -- jwuu aotui, uuo naaio saxes veep, aauresswg me uregon An UlUD brickbats and the obligation to ^ ortl J 4 McDougald of u. or :ueor ^ Fllm Comhlis sion of Na- in Portland today (Wed.) . . , Bob Ross inked for a repeat on “The provide suitablutime for adequate . My* con^mtlms to ym tional. Council of Churches. Eternal Light” Sunday (23) . ,; . Sam Levenson booked again for the Replies from the opposition. It for yourriiscernmentana for your uonai^uii _ .. ■ . . Ed Sullivan show March 30 .., Dave Kimble appointed to the business gets the brickbats tad; It gtves tame S reMo^ftad«^were W »Sf&ed development committee at Grey Advertising ... Diana Barth does "My for replies from responsible bnng ir much needed message TO reDgious teadrn were Mttaessod Trae st0 ^» 0 n NBC Sadio Friday (21), then sales for four-month tour positions it takes and m-ants them more of those in radio today who Television, Radio and Film Com- . National Exchange Club has awarded MBS sportscaster BiU Stern its eaual opportunity to answer. had the ability and the courage mission and panel discussion fea- citation of merit for his efforts toward curbing juvenile delinquency - . j to use the media to .fight for that tuTing, among others, Albert Ckews; * • • Maria ScheU and Yul Brynner, co-stars of “Brothers Karamazov,” . ■ aorse ■ , ” Ste * - in which they believe.” ... director.of tv. Evening session fea- guests on MBS’ “Kate Smith Show” yesterday (Tues.) .. . Gypsy Rose TO ,Th® Pioneering . venture of Havins launched “The Editor’s tured remarks by Prof. Julian N. Lee will expose another of her many talents when she performs with WMCA in broadcasting editorials Desk ,r station is now ready to Hartt of Yale U. Divinity School, pots and pans Tuesday (25) night on WPIX’s VGourmet Club.” . . on behalf of station ownership and on aQ editorial spot cam- and Quincy Howe, ABC news ana- Gladys Krieble Delmas, former New York reporter and author, has be- management has met with gratify- n . wherein the “voice” of the lyst Delegates also viewed Com- come a fulltime correspondent for MBS in Buenos Aires. tag response,” Straus has -said.;. “ 0 S 4 off-around the- missibn’s*various- ^iis-.and Mhes. • m . _ listeners ^AlSough ^ome have tldck on critical matters in a Today’s (Wed.) sessions deal with IN HOLLYWOOD • • disagreed with opinions expressed rapidly changing wor , !^ dl0 » cJffters^indiude E RSSeH Geome Whitney of KFMB, San Diego, is the new prexy of California in these editorials there has been r S State broadcasters ,.. Het Manheim asked out of his contract as story almost unanimous endorsement of - Atcf editor of California National to make another tv connection .. . Charlie the project itself. Undoubtedly the |f ra fft. toScs^ ^Sons ^and mSs cSS longtime newscaster on KHJ, switched his voice to KFWB success of these weekly editorials ^ S^atidn-^d^Wbat^We Sve t,’ * ^ Underwood, veteran agency exec, bought Jncome property at. has been due, m part, to a funda- -^ Contiiiuea from page 20 = Tmrf Frnm fT^ nf San Clemente down the coast and leaving the biz ... Bill Davidson, 16 mental principle adopted by our . ' ■ . = : ■S y ears with ABC radio In Hollywood,,wifi do his announcing, etc: on editorial board when the Venture for the faU. However, the deal w Sutt^EdUcattS wSl KMJ-TV. Fresno .. *. William Ward, better known around Frisco as “BiU was first under discussion, namely, marks its first retuim to the every- ^ A^ir ^aimauom Weaver,” replaced Les Farber at KNX-CBS as writer-producer . , . that, unless we could suggest spine full-hour dramatic form foUowtm comment bv David- Mike Wallace around for a pair of interviews but not with film stars, specific action, we wpuld heatatp ■ ^ t fi e old “phfico Playhouse” son Taylor former NBC veenee Their ieaT ot hira is stronger than his persuasion of them . .... William to editorialize on a subject at all. xne “ ■' JMeAndrew, veepee in charge of NBC-TV news, looking over his layout We were determined to avoid edi- aays. _ Officials also wfil make awards fcere'aiul getting the guest treatment John Pace KABC manacor torials expressing the ^attitude As for JWT, it has-been unique JSSdfaiJf a, M see s diriiinuition of^terest in rock'tf roll. He takekA^ily sJtey Isn t it awful that , .? After jn agency annals as the only agen- figures domig proceedings. Jack i, u t can’t discern any change in musical tastes . '1 . Les Harris, head of nearly three years cy to produce its own nighttime CBS film division, around for a few days to help Sam Gallu cast the principle i ama 1 sh6ws ^ (“Kraft” “Star To- upcoming Series on U.S. border patrol .Jess Oppenheimer finally 1 re^etfully discardedoften after [ Aye. television production ; has Arthur McCracken, WCPA, Beth- rtf roeoaroii onii 1 hppn in'mtpd to an occasional! Iphpm. Pa„. and .John-'; Bachman J ^ xor a xocanon. sne m uauup, w.m f -.•tor^tei?-. days of research and study—be- been liimted to ah Occasional lehem. Pa., and John .Bachman, cause of our inability to agree soaper in the daytime and limited Union Seminary, N.Y. upon any program of action which (at best) “supervision” of outside- -r——— . .- v . ■ . gives promise of improving condl- produced nighttime stanzas.. Only , . . vmr r'jjif' Arrk tions.” exception has been BBD&O with ^Onlv YfiSterdaV As 4N LiHLAMwO. « As a result, the station’s edito- American Tobacco - owned J . ^ J Art Harre has returned from Florida for the sales manager post at rial board has spent days research- Your Hit Paraaer Krjf TV FfltfV WAIT. He’s the former general manager of WJJD and later of WGEL ing issues but failed to come up v ' • • ' sn.n». wiu i m. w urn; s . . As expected, Chuck earner moved up at WGN Inc. to Dan Call- with what it deemed worthy solu- London, Feb. 18/ braro’s vacated p. r. spot, now that the latter has been, appointed No. tions and immediately went on to CUmii ^|a|A|l|A|fi| Associated-Rediffusion starts a 1 hide to general manager Ward QuaaL At WBKB, Jim Ascher ha$ other significant matters that could wlWI®l ViaiWHiuiii ne y/ is-mlnute weekly feature ser- ® dvance d to Ell Henry’s right hand in the ad-pub department vice produce tangible results In the -^ continued from pace 23 ■ - 'V entitled “Gnlv Yecterdav ” on frtsco-bonnd George Rodman. Kip Jamison, who wrote and produced public interest. . ^ . T . a ^ th- SKip th » Kalico^^^Kamel” for the station last Christmas, has been added Editorial board consists of for sale of its physical assets .(eit- -ifus third man ... Ed Stocbmar, assistant sales chief for NBC-TV’s cen- Straus; Leon Goldstein, vice-presi- cept certam exclusively JDHF » _ storiea 3 ©! the^ nasL hal Vision, notched his 30th year with the web last Saturday (15).... dent in charge of pub affairs; Lou equipment) f^^Service agreed SudSTtoe ^ahiD f RlOl Edward W. Rinker got his Veepee stripes at Kling Film Productions Frankel, public relations director; Jo offer Se W&l Str^^^Jnd^me Ust week * • • Transcript of Alex Order's “Salute to Kansas” on NBC's Dorothy Bromley, director of P^ent employees .of WGBS- tne^ wafi^treej cra^h.^anaJNewfie “Monitor” has been inserted into Congressional Record by Rep. Er- “Report to the People” and Mort TV* T h f- JStoraribj Chamberlain s return from Munich. rett R scriyner of Kansas ... WBBM-TV’s Jerry Colonna flew to Dal* Fleischel, general manager. Once Beves ti»at this contract wifi serve Allan is pagmgjpeople with per- ia S i as t weekend to emcee Jane Russell's WAIF benefit ball, and on a topic is chosen and researched JJ e -? u Blic interest by pernuttmg sOnal memories^of these events to March 1 he’s tapped for judge duty at Azalea Festival beauty contest by staff workers, Straus buckles V th Bi Mobile, Ala* . . . Badger Network of three Wisconsin stations has down to the task of readying the & n 1 mg on the shows. Programr which added new audience show to the . hookup, “Pretzel Party,” emanating, editorial. 10, with maximum facilities.’ is skeddedtorun for 13, weeks, will from WISN-TV studios in Milwaukee; Outlet also has the notion that “This letter .was acknowledged be directed by Peter Morley. pix . . . N. W. Ayer hustled Phil Cohan off to N.Y. to inspect some of the pilots he hasn’t seen in Hollywood. ing issues but failed to come up with what it deemed worthy solu¬ tions and immediately went on to other significant matters that could produce tangible results in the public interest. Storer Statement ss Continued from page 23 ss public service does not necessarily By the FCC and Storer has a copy end with the broadcast but that a. i n its. file, stamped with the FCC _ _ . persistent job must he done after- Official stamp indicating its re-, LOWfirS Hl^Dfir PlISI Associated Television tossed a studio party to celebrate the first annl wards via distribution of editorial ceipt 011 April 5. Acting on this _ “ w of its twice weekly series about life in a British hospital, “Emergency matter to opinion makers among letter, the FCC on April 9 granted Elmer W. Lower, CBS’ veteran —Ward; 10,” last/Fri. (14) . . . Associated-Rediffusion’s film industry journalists, educators and, in many permission for WGBS-TV to go news exec, has been upped to a program, “Spotlight,” tonight (Wed.) features pictures made by Bob instances, legislators and other s Bent and the station ceased op- new^ post, manager of operations Hope and Fernandel... BBC-TV’s teenage offering, “6-5 Special,” WiU public office holders* “The Editor’s erations on April 30. for the CBS News Division. He ? ll be one-year-old on Sat. (22) ... Except from the new musical comedy. Desk,” the station reports, has un- “No other agreement whatsoever operate as an administrative as- “Lady At The Wheel,” featured in Granada-TV’s' “Chelsea At Nine,” blemished record with no com- was entered into between Storer: t0 . v p - Sig Mickelson, hav- last night (Tues*) i . . BBC-TV’s London transmitter at Crystal Palaca plaints to or from the FCC regard- Broadcasting Co., and WPST-TV, ^8 direct executive supervision. of will beam Welsh tv programs.from 1 p.m, to .2 p.m. every Sunday, com- . ing the conduct of this public Or ifs_ owners, prior-to the March sports, special events, syndicated mencing 23 • . . Paul Galileo will be interviewed by Jeanne Heal in: a service feature. On many occa- 28, 1957, agreement. Which was Newsfilm, film production, program state web show next Mon. (24). sions, Straus’ editorials have been made some six 'Weeks after the. sales , and Information semces. picked up as both news stories or FCC granted Channel 10 "to WPST- Lowery who has been director of \IN SAN FRANCISCO * . editorial followups by the metro- TV. Nor was any agreement .en- special projects for the news apera- x - M , , . . , L . politan press. The segregation tefed into after the March 23, tion, will continue to head, up the ECC ©famed UHF Channel 38 to'Golde^ State Telecasting, headed issue, for example, not only made 1957, agreement, except to include organizational work On coverage of By Marvin Kratter. Nq immediate construction plans . . . KPIX s Pete the New York press but evoked some furniture in the said* involv- political conventions, elections, in- Abenheim, Bill Dempsey and A1 Baccari depart for Belgium, France considerable comment in Southern ing about $550. Far from being augurations, etc, (Continued on page 36) m LONDON