Variety (March 1958)

Page scan 000211 from Variety

Record Details:

Title:
Variety
Date:
March 1958
Publisher:
Variety Inc.
Volume:
Variety (March 1958)
Leaf #:
000211
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
November 23, 2023
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Wednesday, March 19, 1958 pMtiEfr eries could win such IRST RATINGS] , W. ^ N E W YO R K WCBS-TV 10:30 P.M. #1 AMONG Alt SYNDICATED SHOWS outrating Wagon Train, $64,000 Question, Maverick, Lawrence Welk Twenty One and others. ARB Jan. '58 BAL-TV 10:30 pm IENYER KLZ-TV 9:00 pm WBRC-TV 6:30 pm 50 225 313 # Outrating Groucho Marx, # Outrating Groucho Mark, To Tell The Truth, G. E. Steve Allen, Twenty One, • Theatre, Price Is Right, • Disneyland, Wagon Waaon Train and others. ^ Train and others* Wagon Train and others. _. ARB 1 Jan. *58 PULSE Feb. '58 PinSBURGH WTVJ-TV 7:00 pm • KDKA-TV 6:30 pm 337:288 Outrating Wagon Train, }utrating Wyatt Earp, , Kraf , Theatre, This Is Twenty One, Steve Allen, .. Your Life, Twenty One, •hil Silvers, Ed Sullivan • $64,000 Challenge ind others. e and others. ARB Feb. ’5B . ARB Feb.’SB Outrating Wyatt Earp, Twenty One, Steve Alien, Phil Silvers, Ed Sullivan and others. ARB Feb.’58 HOW GREAT CAN A SHOW RATE THE FIRST TIME ON TV? Your answer is right here... in these ratings fast! Make your next TV show SEA HUNT first ratings ... proof from an a ZIV show and enjoy that happy jspon- impartial source that ZIV delivers high sor feeling. IT’S THE HOT, HOT, HOT NEW SHOW OF '58! Pat O'Brien, Cesar Romero, Howard. Duff, Bonita Granville; Steve McNally, John Ireland, Lola Albright, David Brian, Kent Taylor, Gene Barry, Hans Conried and many more stars on exciting ACTION impact shows on Target! ADOLPHE MENJOU zv