Variety (May 1958)

Record Details:

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42 PRrie¥y Wednesday, SUMMERTIMES * RESPONSIVE TIME IN WAR RADIO i Year 'round 2,279,000 families spend $14,353,165,000 annually but a; tremendous influx of vacationers adds to the area’s richness; makes WCAU-land an advertiser’s Paradise; Resorts bulging with vacationers : ... bumper to bumper auto traffic . . . that's Summer in WCAU RADIO’S Vast coverage area and there’s no vacation for sales; The heart of the most prosperous vacation land in the feast . it’s a 47-county* 5-state area where 93% of the vacationers away from home are never out of reach of. WCAU RADIO’S 50,000 watt clear channel coverage ... and where 1,899,846 passenger cars with radio sets crowd the vast highway systems.