Variety (May 1958)

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Wednesday, May 21, 1958 PAY JOHN NESBITTS PASSING PARADE 48 exciting crime stories with a point-of-view that makes them ever-timely. Dramatized in a documentary staccato style that provides perfect entertainment for prime evening, hours: Starring such famous MGM names as Laraine Day,* Robert Taylor, J. Carroll Naish, Van Johnson arid others! MGM-TV suggests that since each film runs only 21 minutes, they can be programmed as a 25-minute series, offering stations an extra profit-making 5-minute segment in which to slot news or weather reports. Ideal for spotting just before joining or leaving the network. 69 breathtaking adventures in science, history, medicine Or geography .. . scripted and narrated with the dramatic flair that made John Nesbitt famous. Designed for a family audience. Packed with prestige for bank, utility or insurance sponsorship. MGM-TV considers these 10-minute films just right for the advertiser with a longer- fo-tell message in a quarter-hour segment. Or follow these audience-winners with a 2-minute sponsored weather bulletin for extra profit pick-up. write .wire or mom TO toac-yp VOUR MARKET BEEOREfTS 50U>! A Service of ' incorporated R«hcnrd A Harper,Gene/<il Sole* Mgr 1540 6roadway, Hew Yfcifc 3$, N. Y V ittdson