Variety (May 1958)

Page scan 000193 from Variety

Record Details:

Title:
Variety
Date:
May 1958
Publisher:
Variety Inc.
Volume:
Variety (May 1958)
Leaf #:
000193
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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Wednesday, May 21, 1958 Some homes ore more VALUABLE GET AGE homes are a prime example. For advertisers, they comprise the most valuable audience in America. Because the GET AGE (the years between 16 and 49) includes families when they’re young arid growing when their wants and appetites are most prodigious. It includes, too, families at the very peak of their earning power —who are buying more than, they ever will again. GET AGE families spend an average of one-third more, per household, than any other age group!* •Source: Alfred Politz, "Ufe' Study of Consumer Expenditures/* 1957. •‘Average audience based only on home* with housewife as classified by A. C. Nielsen. ***Average audience and. program cost dot* based on A. C. Nielsen, JanuoryrFebruary, 1958 (Sunday through Saturday. 7:30rl 6-30 f .M., NYt). Cost per thousand homes per commercial minute for housewife home* (14-4? year* of age) bated M programming cost* prorated to include all A. C. Nielsen housewife-classified hornet