Variety (May 1958)

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P'MtlETr V«Jne»Jay, M»y 21 r 1958 than others The payoff: 72% of ABC Television’s average audience** is made up of GET AGE homes. Corresponding figure for each of the other two networks is 64%. What’s more, cost per thousand for GET AGE householders on ABC is $3.92. The other two: $4.95 and $4.55.*** Household for household, GET AGE families buy far more automobiles than anyone else. They buy far more food and beverages, far more home appliances, far more of almost every¬ thing that’s advertised on television. They’re your most valuable audience. And remember: You get them at the GET AGE- abctv