Variety (May 1958)

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P'MitETf Wednesday, May 28, 1958 Some homes are more VALUABLE FOOD FOR THOUGHT: GET AGE homes comprise the most valuable audience in America. Because the GET AGE (the years between 16 and 49) focludes fa^ growing , .. when their wants and appetites are most prodigious. It includes, too, families at the very peak of their earning power- who are buying more than they ever will again. GET AGE families spend m average of m more t per household, than any other age group * •Source ttfrad Witt. TH* Study •» Cewumer EipendrMrn" 1957. eoAaerate audlance kuH only en baimet uHlfc banewtre n deaified by A.C. Mabaa. •*•*«««. audlonce and pte*rem ceit beta bite* •« A. C. Niettee. Janwry-Febnienr. 195* (Sunday tbrouth Saturday, 7:»-l*J* P.M^ NYT). Cast per Ika i iii l - twn« par com Racial minute far beaseoHe borne* (lMtyeanU a«e) baled a, proframminf ceatt prorated ta Include oR A.C.NMien hewewtfa-da**Hled hemee.