Variety (June 1958)

Record Details:

Title:
Variety
Date:
June 1958
Publisher:
Variety Inc.
Volume:
Variety (June 1958)
Leaf #:
000232
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Early Cinema, Theatre and Vaudeville, and Hollywood Studio System
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
April 04, 2024
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’Wedneaday, June 2S, 1958 POSITIVE APPROACH TO THE ‘‘TOP W For advertising to adults with discretionary money to spends you’re in mdre rewarding com¬ pany with radio personalitieg like these forty, than with ‘ ‘the top 40 (or 30pr 20) tunes/’ Radio programming based on juke-box fads may attract a fervent audience-but the chances are good that the fer- . :yor is strictly for the beat. The personalities arid programs shown here represent varied, balanced radio.programmingof interest to a more mature and thoughtful market (and, it’s safe to say, a lot more solvent) . If you sell white buckskin shoes and bubble-gum, by all means use a juke-bwc station. But for soap and cars arid Other prod¬ ucts, you want the crmm market —the customers with money to buy.Thisis the audience attract-* ed to statioris affiliated with THE NBC NETWORK