Variety (July 1958)

Wednesday, July 2, 1950 PICTURE CROSSES B’WAY IN PRE-HOLIDAY BOOM Chi Biz Best in Months; lings’Wow 28G, "WindjaminerTran 32G, ‘Sgts/ Loud $37,01,3d,/Vikiiigs’ 48G in 2d Chicago, July 1. f ■ . ■ — : ——-—- Apart from some spottiness, .the I SGTS. SOCKO$20,000, rounds in months. United Artists ri ryr # <lfYNrC’ 1'7P preem session of “Kings Go Forth"; vLL f L,. illliUiJ 11U is heading for a sock $28,000 While Cleveland r.ilv i “Adam and Eve” opener at the Aftpr rainip y ev T S2 d ^ Ju JLL.i HIST’S, BIG L.A. Marks Time, New Films NSG PIX HELP B O ® ut Robust $27,580, 6th; for most Broadway first^ ‘Vikings’22G, Days’ Wow 17G, f tres. two big new entries ** ■ * . Although this is a pre-holiday session for most Broadway .-.first-' -run theatres, two big new "entries (launched last Thursday): promise to make this a much better than ' average session just before .July 4.- Influx of out-of-town visitors;' strong product and vacationing students are contributing to the . pre-holiday boom despite the hot¬ test weather this year. TIME TO LOVE’ FINE f'. Los Angeles, July 1. Lack of any strong newcomers Is hurting local first-runs this week although advanced-price'situations Garrick's combo of ehine Gun Kelly” and “Bonnie | geaifs” U is ile rated <li snrklf /f^AnSi” pr ‘ ?“? vacationing., Iflf Clirr. <|ri1JfC> or eontinuea to build. "South Paci- to the . l(Mj, BUiT, MIluS 9u fic” leads the procession with a m ** ^ - : Buffalo. July 1. smarting $27,500 likely in .sixth test weather this year. Tbe best that can he said about roun(i at Egyptian. It’s followed . Indiscreet,” with new stager b j z tbi$ stanza is that it is by “ T he Vikings,” which is aiming show, is.soaring to a mighty $190,- 1 backi ng * filling because the * or a hi S $.22,00(1 at Fox Wilshiri OOOor over opening stanza at the;J citvis S load ^ in second. Music Hall.; _ ^Bravados”^ looks to ably good grossers. “Time To Love, , an< ^ J^e Wade” looms a $10,000 in initial frame. “Vikings” still is the city’s big yados” "is ^okav in "of one. shaping to get a wow second vados is . okaj m second at the Estimates for This Week ^ 5 r f cl ^ a „ an £ That Allen iS-W) (3,800; 80-$l 25)— Couldn't Die look modest.in see- "No Time For Sergeants" (WB) SOcko S20 000. Last-week, “Peter Sergeants rooms sock at the Chi- p a n" (BV) $8 000 - ■ cagq in third. “The Bravados^ is | Continental ’ Art (Art Theatre headed for a fancy third at_the Guild) (85Q; S1.25)—“Of Life and’ Roosevelt. _ “Vertigo” is holding Love » a . hdie ,; Weak $1,500 Last j Btr brfZ S rirtpC *•**’ “ Ever >' Second Counts” (In- «™£ , ^ t - he har( ?-ticket,. first week of die) $7 000 in 5 days | ^Windjammer’ arithe Opera House Embassy .Community) il,200; 70-! finished tnm. Search for Para- 90 )—“Horrors of Dracula” <U) and j dl KM “ c fin fK in T> „ P ^ ace i?? n - 0 “Thing Couldn’t Die” (U) (2d wk), while South-Pacific ’ is solid in Smart $4,000. Last week, $8,000. 14th frame at MeVickers “Around Heights Art (Aft Theatre Guild) i925] Sl-25)-^“Miss Julie” (Indie).' $5th .round^a£Todds Cmejtage, okay $2,400 Last.week, “Passion-1 ate Summer” Hndie> ; $2,500. ! ^Carnegie (Telera t) ■ U- 2 ^": Hippodrome (Telem’t) (3,700; 90- : “Stc e firJS™ Jm2 $L25)^‘Bfavados’\ -(20'th).. wk):f Alyster^of Picasso ILopert) (3d okay jn.ooO./ Lastweek,$16,500; ! 000 x>r over opening stimziTat the; loaded with Modest to oass- * ^cond. Music Hall. ’■Bravados” looks to ably good crossers -“Time To Love - *‘Law and Jake Wade” looms a hit a fine $45,000 on initial round Time S To Die” is rated fairly nice hest of^newcomers. with a fair $18.-. at tlie Paramount , It^aSyettl ^hiie Vwnge ot “High The Vikings” is holding in Frankenstein” looms passably fine school Confidential, ^ also new, amazing'fashion on third session at at Paramount. “Kings Go Forth” ?«^ a P es SI H n ?15,000 m three houses, the Astor and Victoria, where day- looms okay at the Teck, But else- , p eter Pan, back oh reissue, dating with $28,000 likely at the where; biz is mainly soft. looks only mild around $15,000 in wk). Fine $3,000. Last week, $4,000. Lower Mali (Communityv , (500; 70-90)—“Witch” (Indie) and “An- ££ ica *f!? (B ^ K) J 3 '® 00; I gelika” (Indie) (5th ;wk). —“No Time, for Sergeants” (WB) (3d wk). Loud $37,000. Last week, $38,000. $1,800 after, $2,200. Ohio ; (Loew) (1,244; $1.25-$2,50) —“South Pacific” (2Qth) fl3th wk). E s ^ ul « , (H &E _Ba!aban)_ 1 (1 350; pissing $9,000. Last week, $9,500! . $1.50)—“Chase a Crooked Shadow' (SW-Cinerama) (1,523; $l-25-$2.40) — “Seven Wonders of ♦Hot Spell .(Par) (3d wk) $6,200. World" (Cinerama) (22d wk). Up .«i k P a ^ ,ck ( 5 &K) 9 ?AV 25 "I to big $11 500 after $10,000. Machine Gun KeUy (AI) and state (LoewO (3.500; 75-90)— * Bomdc Parker Story (AI). Ro- “Kings Go Forth” (UA). Excellent l $17,000. Last week, “High School Rebel (BV) ; (3d wk)^. $8^0®* Confidential” (M-G), $12,000; : .Loop <Telem_t) 606; 90-$1.50)— Stillman (Loew) (2,700; $1.50- .-Adam and. Eve (Indie). Boff $ 2 . 75 )—“Gigi” (M-G), Opened ‘to- $17,500 Last week, _ Ber- day (Tues.). Last week, “King Sol- ge £| v l I ? dle) omon’s Mines” and “Seven Brides *o^ Vicke ^ for Seven Brothers" (reissues). dating with $28,000 likely at the where; biz is mainly soft. iqoks^ oniy mua around $15,000 in latter and $31,000 for the Astor. Estimates for This Week four locations. "This Happy Feeling” shapes fine ! Buffalo (Loew) (3,500; 70-90)— ^rd-ticket pix generally, con^ $13,00.0 in second at the Mayfair. .: “Law and Jake Wade” (M-G) and “ nue to show good results. “Wind- Pic held only six days at the Guild j “Gunsight Ridge” (UA). Lean $9,- j°P ms flashy $18,000 in (landing $8,000) because, house! 000. Last week, “Thunder Road” . Chinese week. “Around opened “Proud Rebel” yesterday I (UA) and “Gun Fever” (UA) (6 World m 80 Days” is great $17,000 (TuesJ. j days) $6 500 m 80th stanza at Carthay. “Vertigo,” Jiolding eight days in I Center’ (AB-PT) (3,000; 70-90)-^ '. .■ 1 1 ° 1 0ms ^rong $12,000 fifth (final) week at the Capitol, ( “Bravados” (20th) (2d wk). Down T •x!r >11 ^ w00 . d , 1 P ? r week, looks to get an okay $31,000 for yto'$6,500. Last week, $8,000. ^ e A f, re Io °ks .sturdy this closing round. “High School Century (UATC) (1,410; $1.50- fM°° m seventh round in two Confidential” is down to a mild $3)—“Bouth Pacific” (20th) (6th S P°»- $9,000 in six days at the State, wk). Fairish $8,500, Last week, Estimates for This Week ‘King Creole” is being launched $9,800. ; ^ ^ v Four Star (UATC) (868; 90-$l 50) at this house tomorrow (Thufs.). * Lafayette (Basil) (3,000; 70-90)— —^‘Voice in Mirror” (U> Dim “Case of Dr: Laurent” landed a ^ime^ To^Love, Time to Die” (U). $2,200. Last week, “Red- and smash $16,000 at the Trans-Lux 52d ^.e, $1Q,000 or near.. Last week. Black” (DCA) (4th wk). $2,200. - Street opening week, which is very _ Gl fl s _ ? n T-.° ose „ LlVC Los Angeles. Warner Beverly close to the “La Strada” mark at JL'F’tf r® nnnn- 7 n (F XF'^ W) # (2 ’9? 7: !-612; 90-$1.50) the theatre. nn ? ara, S£ UI,t (3 1 ’ 000 v 7 °,; “ Bed of Grass” (T-D and. Nearly all hard-ticket pix shapes (Col) and “Curse of Denaoti’MCol) Dull $6,200. Last visitor interest and added perfoiv a ud “Man Who Died Twice” (AI), (NTA) “Gulliver’s Travels” (NT4) mances. "Around World in 80 $1^ 000 s veis „ liN } Days” is climbing to a great $35,- T^ck (Loew) (1 200- 70 $1 25)_ ^h SU RnioH7‘ 3 ? 0 ‘ u V?r - er T?^ erly 000 in 89th stanza at tbe Rivoli, Forth” (UA).^Qkay $9,- ^^e v^n 1 !^ 6 Frank^nstein^'lcol)* th‘s being amazing money for stage 000 Si over. Last week. "Hill to «i 5 800 Frankenstein (Col,. bushing tf^fortO^'iZsS in $1,500 at ? IrXwood. Wiltern. State lFWC- 2Mh wfek at th?PaSS * 8 ’ - OO^W- SW-UATC) (756; 2.3M; 2.4D4; 90- ^otn weex at rne r-aiace. Cinema (Martina) (450; 70-$ 1.25) $1.50)_“Hieh School rnnffdpnti- 4 1 #> “South Pacific” upped to gfeat —“God. Created Woman” (Kings) (M-G) and “Teenage Doll” (AA) $39,500 In 14th session at the (9th wk). Socko $3;000. Last w^k. Slim $15 000. Last week Hollv- Criterion. Gigi still is running $3,200. wood with Downtown, El Rey, Fox capacity at the Royale m seventh -:-— Beverly. “Bridge on River Kwai” Hub; ‘Sgls.’ $24,000 Boston. July 1. Big, new product boosted grosses at deluxer this week despite a mild ■'$*$> - tl “ S ?. uth , W Average on 10 days; ; (14th wk). Great $33,600. Last ■- ■ week $29 500 • • Monroe’(Jovan). (l v 000; 65-79)— <!/• * If ■ OAA “Crash Landing” (CoD-and “Going RlflCFC HAlCV /III'B Steady” iCol). Fair $4,200. . Last lyilgO IlUldj week, “Northwest. Mounted Police” ■ . . ^ (Par) and “Blaze of Noon” (Par) f* ■ in - 9 Afij /vaa <r <?pera S) Hdui 00 (NaT Th.) (2.350; HllD) OfftS* vZ4,0(H) $1.50-$3.50)—“Windjammer” (NT). 7 O Y ’ First week, was trim $32,000. Bn«!tnn Tnlv 1 Chriental. (Indie) (3.400; 90 t$L 50) Big, new product boosted grosses at deluxer this week despite a mild Thing That Couldn t Die (U) {2d beat waVe Leading: the pack is (Continued on page 10) ; “King’s Go Forth” heading fori # ~ # ~ w lofty gross at State. “No. Time For Wllfincrc Rur NniCP lli Sfi^eants” is big at Memorial. VllUUgb Dig NUbe IO “Proud Rebel” is slick at the Keri- I^11* CIO AAA. more. .“Saddle Wind” is sturdy at L Yllle, JI j.UQU Vertigo Orpheum. “Attack of 50 ft. Wom- - U L CP OJ <Ei 'L,* DIP tF’ is nice at Paramount and Hot 6G, 3d, Eternity 8iG ^“ w ^ tes T hi , w««k Louisville, July 1. Astor IB&Q) (1.372; 75-$1.50)— Big noise here this week is “The “10 North Frederick” (20th) (5th Vikings” at the United Artists, wk). .Oke $7,000. Last week, ditto, where it shapes great. “From Here Beacon . Hill (Sack) (678; 90- To Eternity,” out on reissue at $1.50)—“Peter Pan” (BV) (reissue) Rialto looms okay. “South Pacific” (3d wk). Neat $6,500. Last week, Criterion.. -Gigi” still Is running $3,200. capacity at the Royale in seventh round. 4 «|«| Estimates for This Week • l/|ftj Astor (City InvJ (1.094; 75-$2)— f U ‘'Vikings” (UA) 3d wk).. Current round ending today (Wed.) is head- jj ing for great $31,000. . Second, $35,500, over hopes. Stays on, ha- « til rally. ' • Baronet (Reade) (430; $1.25- $1.70)—“Blue Murder at St. Trini- .Bain ‘Vikings’ Record $20,01 in Philly (Col) (5th wk. Hollywood.. Down¬ town; 1st wk. El Rey, Fox Beverly), $15,100. State, “Respectful Pros¬ titute” (Man) “Black Tide” (Man) $5,800. Downtown, Hawaii (SW-G&S) (1.757; 1 106: 90-$1.50)—“Goddess” (Col) and “Paradise Lagoon” (Col). Soft $6,700. Wikings' Big Noise In L‘?ille, $13,000; ‘Vertigo’ Rialto looms okay. “South Pacific” (3d wl in eighth week at the Brown still $8;000. is solid. “Vertigo” continues poterit . Bosl in third week at the Kentucky. $1.25-5 Estimates for This Week . dise” Brown (Fourth Ave.) (1,000; UJjOOi $1.25-$2) -rri- “South Pacific” (20th) „_ C ?P (8th wk). Helped by record sales, Baronet (Reade) (430; $1.25- Philadelphia, July 1. Hinstr^i New F«v iminwn $1-70)—‘Blue Murder at St. Trim- Balmy weather melted Sunday ^ 7 sV- Pt 7 fis' ans” (Cont) ( 6 th wk). Fifth stanza trade and will hurt the general 1715^1 2 ^R-°^f ^n/ 2 ' 752 '‘P^r tourtn, $8,400. ■■■■ ■■ . ■. ■ .ings is heading for a new house nn e » (2nth) Mild -tisnnn tic) “Vertigo^°(Par)'^5ti?kSt $ ^k°) re ^" : -4?t'with, a- weffc' (2 LSola' M ^ith $1 R& Iris! — vertigo (par) (5tn-nnai wk , smasb take. “Time To Love and “God’s Little Arre” (iTAi ifith u.-vj This session ending today (Wed,), Time To Die” shapes nice at Ar- *l5l00 • tU A LA 6t " k> ' 2, da X?’ cadia despite heat and newspaper Downtown Paramount Vorue $25,000. Fourth was $25,500 bet- strike. “Gigi” is rated smart at (ABPT-FWCi^iS^OO- 625* ter than ^expected. Kings■■ .Go the Boyd though the advance was 1326 - 99 -SI 50) “Law and Jark (C ontinued on .page 10, is ( . 2 ^ th J “Time to Love and Time to Diet’ API * f O 1 oilp (15th wk). The 14th round ^finish ed (U) Nid e $ 10,000 or near. Last VlklOSS jOCRerOO 24 ?G Sunday (29) was sock $39,500 m week; “Law and Jake Wade” (M-G) n , ”■ “ £ I^ows, The 13th week was (2d wk), $5,000. Boyd (SW) (1,430; Pifh ' Stlirilv $35,800 _ ;■ .. . , $L25-$2.75)—^”Gigi” (M-GX Smart 1 lll > OlUlUy LLU f ^ ts ,! Da Jf 1 ?! ( 4 J5 9: 9 °-f 1 - 8 P ) $16,000. Last week, closed. (f; Ilf QP — The Key (Col)/ Opens today Fox (National) (2^50; 65-$1.80)— iligl 11U, DrdVdGOS Oil J^ d v ■ o F0l ^ s Bergere “io North Frederick” (20th) (5th . ^ pmch„r«h t„i v i (Indie) ( 5th wk- 8 , /days), . okay wk) Neat S 9 500 Last week ■ , Pittsburgh, July 1. $5,100 after $6,000 in fourth full Sio 500 ' 1 '' ’ ' ’ ' k ’ . Couple of big ones, “The Vik- •week. Goldman (Goldman) (2^50* 65- a ^ Eenn and “No Time lor • Guild '-(Guild). (450;.,.$1't$1-;75) / : :-^.-'^D . ^ 2 tal11 ^’ * r * “Proud Rebel” . (BV). Pitt; ‘Sgls/ Sturdy 22G, WM& ‘Bravados’ 8G Pittsburgh, July i. Couple of big ones, “The Vik¬ ings” at Penn and “No Time lor Sergeants” at the Stanley, are *T 49) -z- “Horror of Draenla” (TT) , Niamey, and "Thing That Couldn’t Die" 5 ^P%h?*»^!S".?S5!SS P - • Boston (SW-Cinerama) (1,354; $1.25-$2.65). — “Search, for Para¬ dise” iCinerama) (32d wk). Good $14,000. Last week, ditto. Capri (Sack) (990;. 50-$1.50)— “Bridge On River Kwai” (Col) (10th tom wa;.. neipeu uy iet;ot:a ,, e-r nniv T „, 0 oV likely fine $10,500, after last week’s ^k). . sl ick $7,000. Last. week, $11000 $8,000. Kentucky (Switpw) (900; 50-85)— “Vertigo” (Par) (3d wk). Still po- Gideon s Day^ -(Col (3d wk^This tent at $6,000 after last week’s week began Sunday Second $8,000. week; neat $7,000. Last week. Mary Anderson (People’s) (1,000; 50-85)—“Thunder Road” (UA) and “Ride Out For Revenge” (UA). Medium $5,000. Last week, “Mara-, caibo” (Par) and "High Flight” (Col), same/. Fenway: (NET) (1,373; 60-$L10)— “Attack of 50 ft. Woman” (AA) and “War of Satellites” (AA). Nice $5,000. Last week/: “Bonnie Parker Story” (AI) and “Machine Gun Rialto (Fourth Ave.) (3,000; 60- Kall y” ‘ ( AI) - $ 4 -P6°; 85)—“Here to Eternity” (Gol) (re¬ issue). Still packs strength, with Gary (Sack) (1,340; 90-$1.75)-- Young Lions” (20th) (lQth wk). aopucy. p.uu ydUAS aucugtu. . mui • -. -- . x-. AAA $8,500 in • prospect. Last week. Good $7,000. Last week, $8,000. “Proud Rebel" (BV), $8,000. . ■ ---—-- . fT> „, Wntcu w United Artists (UA) (3,000; 75- —“Proud Rebel” CB\).. Hotsy $8,- $1.25) — “Vikings” (UA), upped 500. Last week, Smiles t Summer scale not keeping ’em away and Night” (Rank) -and . A|ligator looks great $13,000. Last Week, Named ■. Daisy” r (Rank) (btn wki, “Haunled Stranger” (M-G) arid $3,600. . ■... nnn . J/ “Fiend Without Face” (M-G V Memorial (RKO) (3.000, 60- $5,500. . ' (Continued oil page 10) I Kenmore (Iridie > (700; :• 85-$1.25) yesterday (Tries.). In ahead, “Hap- my so-so $9 OOO Last week T e ?’ wi th former in front by a py Feeling” (U> (2d wk-6 days), “Left-Handed^ Gun” (WB) and slj ght margin because of higher was okay $8,000 after. $8,500 on “chase Crooked Shadow” (WB) f, cale -; t They'D both hold, natch! opening stanza, . • tanno • • • ’ Sc will “The Bravados” at Harris Mayfair (Maurer)/ (1,736;* 79 t ^ Midtown (Goldman) (1000* $2- althou S h a b: t routine. “Gigi” $1.80)—“Happy Feeling” <U). (3d s 2 75)—“South Pacific” (20th) (14th °? ened roa dshow engagement at Wk). . Initial holdover round ended * vk ) strong $11000 Last week Warner to rave notices but so far yesterday (Tues.) was iiice $13,000. oo ooo g ' ’ * • ’ hasn’t developed into anything First, $20,000. Kandolnh (Goldman) (1250- 65- x ^ e , I ? lblin 8 a smash. “South Pa- Normandie (Trans-Lux) (592; 95- $i 80)—“Peter Pan” (BV) (reissue) ls off a bit at Nixon but still $1.80)—“Poor But Beautiful” (T-L) f 2d wk ) Flat $6 500 Last week. V 1 -^e money. “Happy Feeling” is (4th wk). Third session completed <g qqo - . ' ’ • holding four , extra days at Fulton. Monday (30) was fair $3,500. Sec- ^ Stanley (WB) (2,900; 99-$l 80) — Estimates for This Week (Continued on page 10) . “Vertigo” (Par) (5th wk). Good Fulton (Shea) (1,700; 85-S1.25)— ' ■ v ,,, , ■ ■■ ■■..... ■ ■■ $8,000 of near. Last week, $10,000/ “This Happy Feeling” (U) (2d wkk ■'"*? M . • . Stanton (SW) (1,483; 99-$1.49)— Gets four extra days before “Time ; Estimates Are Net . “Proud. Rebel” (BV) (2d wk). to Love and Time to Die” (U) opens Film gross estimates as re- Modest $6,500. Last week. $8,500. today (Tues.). Abbreviated session ■ ported herewith froin the vsri- .Studio* (Goldberg) (385*^90-$!.80) will do least an. okay .$2,50(X Last mis kev cities “are npL ie “” “Light Across Street” (Indie) week, surprised at $7,000. without usual fax Distrih.' and “Wild Fruit” (Indiek Mild Guild (Green) (500; 99-$1.25) — utors share on net fake when $3,400. Last week, second-runs. “Deadlier Than Male” (Cont) and tKo Trans-Lux (T-L) (500; 99-$1.80) “A Novel Affair” (Cont). Doing Sitimsfari riot — “Vikmgs" (UA). Record $20,- little around $1,200, Last week, estimated figures are net in- 000, or near* Last week. “Desire” “Last Bridge” (Union) (3d wk) # co ™®- 4 , : Under Elms” (Par) (4th wk), $1,800. . The parenthetic admission $4,000.. Harris, (Harris) (2,165; 85-$1.25) prices, however as indicated. Viking (Sley) (1,000; 99-$1.49>— ^-“Bravados” (20th). Good reviews include the U. S, amusement , "God’s I/ittle Acre” (UA) (5th wk). but Gregory Peck starrer is being tax. Steady $10,500. Last week, $9,000. (Continued on page 10) Estimates Are Net Filin gross estimates as re¬ ported herewith from the vari¬ ous key. cities, Hre net; i.e. f without usual tax. Distriih utors share. on net take, when playing percentage, hence: the estimated figures are net in¬ come.-. The parenthetic admission prices, however as indicated; include the U. S, amusement tax. . 7 ■