Variety (July 1958)

Page scan 000123 from Variety

Record Details:

Title:
Variety
Date:
July 1958
Publisher:
Variety Inc.
Volume:
Variety (July 1958)
Leaf #:
000123
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
April 17, 2025
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49 Wednesday, July 9, 1958 , PfailETY REAL Produced in cooperation with The California Adult Authority, PAROLE takes you into actual parole hearings. It is hot a dramatization .. . not a re-enactment. The person oh the screen is the actual prisoner serving time. The people he faces are the actual authorities who will grant—or deny—his application. The words you hear are the actual statements, made and questions asked during the actual session. IMPORTANT PAROLE is powerful televisionr* thoroughly pre-tested and overwhelmingly approved by viewers. It is an outstanding advertising vehicle, all the more effective because it is great public service. It assures high prestige for Stations and sponsors to whom it will deliver huge, attentive audiences. GRIPPING Because of its complete authenticity and absorbing subject-matter, PAROLE achieves an impact never before realized in a commercial series. The variety of backgrounds, personalities and problems of the different prisoners insures continued interest week after week. Bound to become the most talked-about show on the air . TELESTAR FILM§, Inc. 509 Madison Avenue, New York 22 • MUrray Hill 8-0940 CHICAGO * LOS ANGELES * PITTSBURGH • ATLANTA • DALLAS