Variety (July 1958)

24 RASIO-TFXKVISION PRriety Wednesday, July 16, 1958 Agencies Call On One Another In Sid for Alternate-Week Coin -On Other Madison Ave. By JACK BERNSTEIN With all three networks having substantial nighttime programming periods available and with the webs faced with their toughest sell¬ ing season, Madison Ave. agency- .men have taken it upon themselves to peddle, off alternate periods of time in which the agency has a commitment. The movement by the agency tv toppers finds them calling upon other shops to peddle off the other half of shows their sponsors have under commitment and is motivat¬ ed primarily by their own economic Interests. A good number of shows were Inked by agency heads with the networks undr r sho t term deals with the consideration that the net¬ work wpuld come up with an alter¬ nate sponsor. With the webs run¬ ning into trouble over unsold time and unsold shows that they own, the agencymen with pilots in hand, and a set spiel are out pounding the pavement.. _ Not only do some of their own deals depend oh either the network getting an alternate , sponsor but in some cases it is a matter of clearances. TV stations around the country will carry the fare provid¬ ing it is economical and this re¬ quires fully inked shows. A third reason for the agency in¬ terest is that the national adver T tiser wants to make sure that the sponsor sharing the show is com- patable. This is one of the reasons agencies are digging into their own well of sponsors to .avoid conflicts. The agencies with half open shows also want to protect their client’s franchise in alternate week cross- plugs. It’s a case of serving the best interests of the client, when you have an alternate sponsor, say the admen, not only from the economic point of view but when you have two sponsors your shows aren T t cluttered up and it makes for a more attractive show. - SWITCHES: Bill Patterson, for¬ merly, in charge of Grant’s radio-tv activity in New York, to Dancer- Fitzgerald-Sample as a broadcast supervisor. Lyndon W. Gross, formerly me¬ dia director of the Compton Agen¬ cy, San Francisco, has joined Guild. Bascom & Borifigle, San Francisco, as media director. •' Cal J. McCarthy, formerly exec veepee of Kelly, Nason, appointed a v.p. and account supervisor of Foote, Cone & Belding. Thomas. P. Crolius and Henry S. Jacobson have been elected vice presidents of Reach, McClinton. Both are account supervisors in the New York office. Thoburn Wiant promoted to a v.p. in the; Detroit office; of Young & Rubicam. Robert Aledort to E. W. R. R. as: research director. He was formerly associated with C. J. LaRoche. CAMPAIGNS: Helene Curtis to Introduce new hair product, .Tem¬ po, with large scale print and spot radio-tv drive. Wildroot Cream OiI> via BBDO, kicking off spot radio drive in Au¬ gust and tv campaign in Sept, and Oct. On radio 10 to 60-second spots will be employed for a period of four weeks in top 40 markets. Standard Brands is planning drive in major markets for its Hunt Club Dog Food. The spot tv drive, out of Ted Bates, begins in mid- August. Ralston has come out with, its new Wheat Chex package. News¬ papers, and radio-tv spots will be used to introduce the new size, Wheat Chex. market by market, in 64 major cities. General Foods Corp., repped by Young & Rubicam, starts an eight- week campaign this month for its Minute Potatoes. Agency is buy¬ ing 15 spot tv announcements per week in major markets. Aquafilter, water activated ciga- ret holder, to Curtis Advertising, for a test campaign for new filter, using spot tv, newspapers and: radio. Heublein Inc., which, markets Maypo oat cereal through its Mal- tex division. Will start a drive in the northern half of the U. S. to introduce Marky Maypo of the tv commercials: Spot tv. campaign will add $600,000 to company’s ad budget. Cbl Agencies By LES BROWN Chicago, July 15. Mohr & Eicoff, New York and Chicago, plucked $300,000 Hadacol account, , the billings going mainly into radio arid tv. - Leo Burnett Co. named three account execs Who will work in the field on the recently acquired Chrysler Corp. account. . Richard Si Hammett will work out of Chi, Allan F. Wilson, out of New -York,- and Roger M. Cleary out of Los Angeles. Wilson arid Clearly both had formerly worked for Ford Mo¬ tor Co. •. 21st annual meeting of American Assn, of Advertising Agencies, central region, has been set for Oct. 9-10 at Drake hotel in Chi. Dr. Saul Beri-Zeev, researcher director of North Advertising, elected chairman of Chi. Agency Researcher Directors Assn, .; . Don Alden upped to exec, art director, of Fulton Morrissey Co. Herb Sheldon and WARD, N. Y. tv’er, are ending their relationship shortly, and the break has precipi¬ tated a series of talent moves among three rival video outlets. Sheldon,who is losing one week- night kid strip and two weekend shows in the move, said he was quitting WABD because the Metro¬ politan Broadcasting station had demanded his exclusive tv services before agreeing to a new two-year contract. ; Station,: on the other hand, said he was axed in favor of Bill Britten, who currently works for WABC-TV, N. Y, Hiring of Britten by WABD ere-1 ates the need for a replacement on WABC. Britten does a ctiarac-1 ter named Johnny Jellybean on a moppet stanza titled “Time For Fun” on the network key. After, finding out that WABD had; hired Britteri, WABC was quick to assert that it controlled all the rights to the “Fun” and Jellybean tags and intended keeping the show going, though it has not signed a replace¬ ment for Britten yet. Meantime, a Sheldon rep specu¬ lated that the performer didn’t want to ink an exclusive WABD pact because he probably has a video deal pending with WNTA; in Newark. Station admits that there have been discussions with Shel¬ don but said no deals have been made. A few weeks ago, about the time Sheldon began a show for WNTA Radio, he lost his WABD “Studio Party’? to Alan Freed, and he re¬ linquished a 12:30-to-l pm. strip for the hausfrau. When he leaves WABD Aug. 3, he’ll also be giving up “Bugs Bunny” ; weeknights, “Wonderama” on Sundays arid his Saturday “Looney . Tunes.” Britten will replace him on “Bunny” Aug- 4, but the word was not . given on who is to get the weekend WABD stanzas. ' JAZZ FOR SATURDAY With Ottawa Saxophone Quartet, Champ Champagne, Rick Mc¬ Donald, Peter Fleming, Colin Parker, announcer Producer: Stephen Dale Writer: Peteir Shaw 30 Mins., Sat., 5:30 p.m. CBC Trans-Canada, from Ottawa 'Jazz For Saturday” was initially built as a showcase for the Can¬ adian Jazz Quartet. Aired via the Canadian Broadcasting Corp.’s ma¬ jor Trans-Canada, web, the show now alternates CJQ with the new Ottawa Saxophone Quartet for a socko stint of feed jazz on the early weekend. This is no sax section set apart, Arrangements for four saxophones; all jazz, are done by Champ Cham¬ pagne, 88er with the CJQ and key¬ board backer , for this group, and Ken Campbell. Plenty of allow¬ ance is there for individual and smaller-group invention and all types of tunes are used, from racy setting on “Indian Love Call” to smooth arid slow “Satin Doll.” The Ottawa Saxophone Quartet has four of this town’s better reed men: Russell Thomas bri soprano (plus flute, clarinet); Bruce Tetu, tenor; Johnny Hinchey, baritone, and Wally Monro with alto. Back¬ ing, besides Champagne, are Pete Fleming on bass, Rick McDonald on drums. Colin Parker’s an¬ nouncing and Peter Shaw’s script¬ ing keep the show’s continuity smooth and zippy. Gorin. CREATIVE THINKING With Fred Harper Producer: Harper 30 Mins.; Sun.; 10:30. a.m. WRCV, Philadelphia Latest in a growing list of locally hatched egghead sessions in the WRCV series Of discussions on the creative mind and thought. Pro¬ gram produced in cooperation with the U. of Pennsylvania will point up the free and creative mind in a free society. Faculty members sit at the round table with top guests from local educational circles. Lead-off program, tagged “Crea¬ tive thinking in ai free society,” for the purpose of comparing the men¬ tal processes of our social order with those of totalitarian groups. Panelists were Professors Kenneth Seton, history; Britton Chance, biophysics; Loren Eisely, anthro¬ pology; arid John Brobeck, physi- ology. ' . . ■ ' Panel went a little afield of the totalitarian angle, but the ideas were interesting and stimulating. Session is in the pattern of “Invita¬ tion to Learning,” a meeting of literate iriinds more mindful Of themselves: than the audience, al¬ though seeming a : little worried at times about their erudition. Future talks -Will discuss relation of creativity in a free society, to literature, research, human rela¬ tions, physical science and foreign policy. Moderator Fred Harper poses significant questions and then steps aside. The assistant pro¬ ducer is: Paul Blarishard, radio-tv director for the University. ' Gagh. ♦♦♦♦♦ ♦ ♦* TV-Radio Production Centres BBC Polo Telecast London, July 15. Prince Philip has okayed a BBC request to televise 40 jni nutes of a polo match in which-he will be playing, at Cardiff toiriorrow week (23), , - .... . it will be the first time a mem¬ ber of the Royal Family has been seen, in a sports telecast. Gottlieb’s New Post Lester Gottlieb has-a new job at CBS-TV;; For the past several sea¬ sons: a general executive in the programming dept- under exec veepee Hubbell Robinson, he now heroines director of . program de¬ velopment, a newly-created post. Gottlieb will report to Bob Weit- irian, v.p. in charge of new program development. (Week Ending June 29) 66 % 65% 64% Television Playhouse—“Third Party Risk” ... (AR) Wagon Train :•-.(GRANADA) . -Play of the Week—“The .Linden Tree” .;... (ATV) Turnabout : ■ ..........»......./. .(AR) . 1 The Randall Touch ........_(ATV) J 60% Shadow Squad—Wed....... .(GRANADA) 58% Chelsea at Eight ......................... (GRANADA) \ Criss Cross Quiz . ............... (GRANADA) . t The Carroll. Levis Show :......... .(ATV) / f Emergency Ward 10—Fri. . .............,. . . (ATV) J 57 %‘ IN NEW YORK CITY Richard Hayes, (Cindy Adams joining CBS Radio’s “Sez Who!” panel on Sunday (2Q); show celebrated first year on air Sunday (13) . . . Jo© Julian, who also does a hefty amount of scripting, had a busy time as a thesp last week: into “N.Y. Confidential” telefilming; recorded “True Confessions” for NBC; narrated film for Israeli Consulate on nation’s 10th anniversary; did “Five Star Matinee” one day, and continued his running role on the audio “Road of Life” George Duncan, from Ayery-Knodel, to WNEW sales . . . Steve Allen appearing Saturday (19) on Jonathan Schwartz* regular WBAI-FM. nighttime.stanza; Allen will discuss, station sez, topics such as “why.the Frank Sinatra tv show was a failure” Charles Steinberg, CBS-TV head of Information Services, back after week’s holiday at his Belle Harbor manse . * - Frank Cooper Asso¬ ciates set writer Paul West to script for “The Real McCoys” and John Kneubuhl to do ”Mr. Alladin” for ai “Panic” show. John Kohn and Bernard Drew will do a “How to Marry A Millionaire” episode ... Ed. Sultan of CBS-TV Broadcast Operations is also assistant stage man¬ ager for Theatre Marquee off-Broadway production of “Guests of the Nation.” . . . Steve Allen and sons Steve Jr. and Brian sailed last Thursday (10) to Europe and will motor on the continent. Mrs. Allen (TV’s Jayne Meadows) flies over this week to join them - - - Lynn Lor- ing of CBS-TV soaper, “Brighter Day,” appearing in summer theatre production of “Diary of Anne Frank” at Capri Playhouse, Atlantic Beach, L. I. , . . Paul Tripp appearing with his wife, Ruth Enders, in the musical, "“The Boy Friend,” at the Clinton Playhouse, Conn. Tripp Will have the lead in “A Visit to a Small Planet” during the week Of July 28 . . . Alfredo Antontni, CBS music director, guest conductor Milwaukee -Symphony Orchestra yesterday (15) with Eleanor Steber as soloist and will guest conduct Grant Park Symphony in Chicago the : week of July 21 with : Licia Albanese as soloist . . Michael preyfuss, assistant director at Talent Associates who makes his way around town via a motor scooter, gets his first crack at directing for TA. He’ll di¬ rect “The Man Who Didn’t Fly” on Kraft Mystery Theatre tonight (Wed.) . , . William Nichols set as producer-writer of four “Telephone Hour” tv programs on NBC-TV this fall .-. . Richard Hayes and Lindy Adams will be guest panelists on CBS Radio’s “Sez Who!” Sunday, July 20 ... Kathryn Murray will be hostess on NBC-TV’s “Modern Romances” for two weeks, July 21-25 and. July 28-Aug. 1 . . Three Frank Cooper Associates packages, “Dotto/’ “Keep it in the Family” and “The Verdict is Yours,” set for airing on British tv outlets .. . . Bob Downing, stage manager of “Say, Darling,” who also, plays part of the stage manager in that show, and who doubles as Variety’s Rodo, reviewing drama books for Literati section, will be interviewed Friday (18) on Ed & Pegeen show, over WOR. . Ned Cramer, former WCBS-TV staff director, this week became the station’s assistant progrtfrii director . . . Ronald Dawson has recorded several spots for Ambassador Beer and is also set to do several record¬ ings for “Objective.” transcribed series Next Monday (211 he joins the cast of “Edge of Night” for a one-shot . . . Whitfield Connor, Grace Matthews and Santos Ortega "into CBS Radio’s “City Hospital” , cast Saturday (19) . . . David Ross' poetry readings now featured on CBS Radio’s summer musical, “Mood Piece” . Monica Boscia, lT^year-old daughter of the late publicist Mike Boscia, has joined the Arthur God¬ frey office staff. Boscia, before his untimely death several years ago, was Godfrey’s publicity man at CBS, and responsible for a large mea¬ sure of favorable newspaper space for the network entertainer . . . Betty Ann Grove signed for three more shots on the Jack Paar show _ . . . Toby Reed, quizmaster of “Top Dollar,” commuting to Coast where he has a plastics business .. , Horace MacMahon of “Say Darling,” visits Joe Franklin's “Memory Lane” on WABC-TV Monday (21) . . . ABC newscaster Art Van Hoin may break out with a variety show. . Producer-writer William Nichols (out of the Frank Cooper stable) will handle four AT&T specials being done through Henry Jaffe En¬ terprises. plus which he’ll be production consultant for a two-month period when Dinah Shore returns to air in fall . . . Peter Birysac rer turns to WNTA-TV directorial staff . . . Henny Yonngman, Gary Mor¬ ton guesting on WNTA-TV’s “Gags To Riches” tonight (Wed.), AI Kel¬ ly on the 23d . . . Gene Krupa into Art Ford’s “Jazz Party” on July 24 . . . WBAI-FM presenting U.S. preem of Benjamin Britten’s “Noye’s Fludde” July 31 . . . WHLI (L. I.) veepee program, chief Jerry Carr on three-week respite in West Indies ... Momi Ross' new assignment— : musical director for “Haggis Baggis” . . . “Treasure Hunt” eriicee Jan Murray extending his vacation a fourth week as of Monday (21), with Dennis Janies, who subbed July 7 week, expected to assume chores again. ] Danny Seymour named to J. Walter Thompson board of directors . . . Irving Gitlin, Director of Public Affairs Dept, of CBS News, visit¬ ing Moscow during one-month European tour Including Brussels ex¬ hibit . . . Sydney Rubin; director of CBS-TV Enterprises, tb the Coast on biz . . . CBS Radio Press Info. Director Sid Garfield vacationing at Montauk Point until Aug. 1 . . > Warren Berlinger, featured in the Broadway production of “Blue Denim,” also appearing in soaper “This is Nora Drake!” . ; . Renata Tebaldi, who cancelled all appearances when her mother died a few months ago, comes out of retirement to sing title role of “Manon Lescaut” at Milan, Italy, on CBS Radio’s “World Music Festivals” Sunday, Aug. .17. WRCA-TV executive program director Ben Hudelsori and family off on two-week motor trip through the middle west. , . McGraw-Hill publishing “Television News Reporting,” handbook and news annual prepared by CBS News. Introduction was penned by John F. Day, di¬ rector of news. Publication date of “Television News Reporting” is Monday (21) . . . WRCA-WRCA-TV newsman Gabe Pressmmi and wife, Emma Mae, named their newest family addition, Elizabeth Ann Sy Shaffer, has returned with his trombone to CBS-TV's ‘-Arthur God¬ frey Time” after a visit to Vienna where he was guest conductor of the Vienna State Opera Orchestra. IN HOLLYWOOD . . , Bill Burch, long time associated with Ralph Edwards Enterprises, drew the nod from Dave O’Malley, as producer of George Gobel’s 12 hour shows in alternation with Eddie Fisher on NBC-TV next season . . . Austin Peterson; tiring of the administrative grind as head of the Ted Bates Hollywood office, resigned to get back into creative pro¬ duction. Dick Pinkham, tveepee at Bates, is on the Coast to install his successor . . . Mel Epstein checked off the TFG lot as producer of “Broken Arrow,” which is sponsor-less for next season : .-. Craig Jen¬ nings riioved up as sales service manager for the CBS Pacific radio net¬ work . . . KGFJ expanded its Sales staff with addition of Norman Dun- shee and Don Palmer, plucked from Long Beach . . * Gordon Currie, who had his own caricature show in the early days of tv, back from Australia to get back in it . . > Franklyn Breese, whd’s been around, berthed up at KUTE-FM as producer-announcer . . . Harold Melniker resigned as assistant director of business affairs at CBS-TV to develop a series on Army Intelligence, to which he Was attached during the last war . . . Elbow benders are making book on how long the Milton Berle-Hal Kanter. (producer) association will last . .... Boh Finkel tak¬ ing a three-week breather in Hawaii before kunckling down to his pro- <Continued oir page 40)