Variety (July 1958)

RADIO-TELEVISION J^ARIE^Y W To Cash In On Discount Structures By JACK BERNSTEIN | will supervise Compton’s , appliance . ! and musical account div. . ; Swi i ches: Brooks Emory, one of «* o^web 3 tL chili i Ienj0r°v0ep^nd aMh^top^ccoiiixt.: «”oT ,^ th in° n ?hre b conomif aspelu ‘ Plans man. Switch to take place c?nfuuo“f dLcouItT Nofo'nly I: Dick iackson, NBC’s manager oi; have manv of the agencies placed i participating programs, has- been ill their eggs in one basket bat) tftamed on a sustaining bass by surprisingly enough, many blue- j to act as. supervisor on chip accounts have been- riding> Dltt0 - , mho «o non non with exposure on one network only. l0s * & Found. The $2,000,000 n , e \, ■ _ , ... . rt' Colgate-Palmolive account han- Out of tne 10 s lows that BBD&Q, dled by Bryan Houston, has been lias on .he Jff for ! res'gned by the agency effective son. f-^t of the programs will b. , Qct 22 p rodu cts include .Cash- *j: ed . °” CB IV ■ "5 £ mere Bouquet Soap, and Cashmere chent, Campbell, s\u.ching t? - Bouquet Beauty Preparations: o her nc^work^ ABC-TV, for the ^ Justin will continue. as DOsina Reed s-how. agency of record for these Colgate In addition to placing most of pro duets and for the CBS-TV show, their s’ceins cn one web, BBD&O “The Big Payoff” until Oct.: takes full advantage of the dis-; Jay Emmett Assoc., has been re¬ count allowance by running pro- tained by Cooga Mooga Products grams back to back. Cass in jPP-nt fjt©.-represent Pat fiporie in the mer- being American Tobacco’s spon- i c h an dising field. . Contracts cov- shorship of “Trackdown” slotted ; ering white buck shoes, shirts, behind “YourHit Farade'’ on Fri-, jewelry andother goods. da’ T n>,ghts. Peck Advertising has landed the J Walter Thompson on Wedaes- Andrea Radio Corp. account. •„ dav n vht has four programs run-i Erwin Wasey. RUthrauff & Ryan, bin" playback. They are “Wagon [has been, awarded the $100,000 iri- Ti . a t n -> fo‘- Ford- “Price- Is Right’’ ternatiorial account of Erown-Por- bankrolled by Lever; Milton Eerie ! man Distillers for Old Forester and “Bat Masters**” financed by -j ami Early Times, labels, a ; ... j- ^ . Monroe. Greenthal has landed the Six of the nine programs soon- Blue GoaJ Corp. account, sored bv bluechip clients Of Ben-! RepsrThomas Hardy formerly a; tori & Bowies come fall will be -'oriiomtimebuyer for Donahue & cn CBS-TV -and the three shows; Co ?v bas joined the racho sales bought for accounts of Sullivan, st ^ of Avery-Knodel. Stauffer, Colwell &. Bayles are all I ^° r ™ ^ *%*: on. NBC-TV. Geoffrey Wade, the■;of WKNB Hartford; joms the Chicago-based agency, has taken a ' radio saies. dept, of Peters, Griffin, shine to AfiC-TV.and all three ;pf v. opdward. - _ their clien' sponsored programs arer ive stations- repped by Brosd- oii the ABC books. Other examples : ca ? t A me Sales have formed an of agencies primarily dealing with i a ? sc ^ iat:011 t * ie promotion of only o*’e network are Foote, Cone j better music.’. & 'Be'icling which has given all of ] tlieir nighttime broadcast billings ^ to CBS; the two shows pat Guild, ] Bascom & Bonfigli has ajre on ABC. j as are the properties purchased • by D. P. Bro'her. Commonwealth Games, held at Cardiff, the organizing committee booked a series of commercial spots: with the local indie tv out¬ let, Television Wales and the West. A travelling exhibition, aimed at getting folk interested in South¬ ern Television, the commercial tv outlet Which will begin airing pro¬ grams for the SoUth of England on Aug. 30, has been labelled as a big success. Expo toured the area which the. new. station will cover and attracted over 100,000 people with fashion, shows, makeup dem¬ onstrations and; beaUty and talent competitions. The exhibition was organized by••■..Leede?,. .the. public relations and. advertising agents and L an ; expo ^ specialist, L/ J. Powell.. Chi Agencies By LES BROWN _ . Chicago, July 29. Not only have the agencies a: Some epigrams from a speech, tendency to concentrate on cm- given 1[ :L week by Fairfax M. ploying the services of. one web Cone,: chairman of the executive but” individual clients^ have been : committee of Foote, Cone & field- swinging a\yay from the theory that: ing: they should spread their advertis-j “Advertising is a device for mul¬ ing around to all the networks for. tiplication and nothing more) . - . more exposure and have joined in Advertising is good advertising the single network movement. when it follows the method and A rundown of th.e client listing of Ted Bates for 1957 finds. that Dentyne budgeted aH of their coin oh ABC. American Home Products; spent their entire tv . budget; on CBS, as did Ariacin. Colgate’s Vel, Super Suds, Fab, Ajax and' Palm¬ olive also eropned. their entire budgets at CBS-TV. manners of personal persuasion so much so that it has a 1 most exactly the same character . . . Good ad¬ vertising. always talks to one per¬ son—to a friend or a friend-iq-the- making . . . Good-taste in advertis¬ ing is a good deal 1‘ke good man¬ ners between peoples It is. also j somewhat harder to come, by liosefe The advertising industry has all but had its ..hand raised as the vie-; tor against the rash of advertising taxes proposed around the coun¬ try in the first ha;lf of 1958.^ The industry, making like Floyd Pat¬ terson taking on the winner of-the Golden Gloves, and sparked by the Advertising Federation of America, the Assn: of National Advertisers and the American Assn, of Adver¬ tising. Agencies has k.o.’d local, city and state taxes that cropped up in Baltimore, Norfolk, St. Louis, San Frariciseo and in Woonsocket, R.L; , The trade still has an impending bbut, with the Government Which insiders say is in the bag with the guardians cf the industry pot fig¬ uring to raise a sweat. In two re¬ cent ; cases;, the U.S.. Internal Rev¬ enue Service; has taken steps to disallow the cost of advertising campaigns of a,public relaitipns na¬ ture, Discussions are currently being carried «n by advertising or- ; ganizations to settle this problem. The first-tax on advertising oc¬ curred in Baltimore where a city tax of 49o bit the cost of advertis¬ ing space and time, to be borne by adveftisers,. .and a 2b^ tax on the media receipts from the advertis¬ ing was enacted and became effec¬ tive Jani 1^ 1958. The measure was repealed by the City Council and will not "be in ef¬ fect after Jan. 1, 1959. Other tax . measures proposed around the country never got off the ground. Most patterned after the Baltimore tax either died in committees of state legislatures or in local bouncils. Shorts: Art^vr G o d f r e y, in ! Good’ advertising will always be searching for a new format for ja strong intruder. But it Will al- the fall, jumped on the suggestion [ways be a welcome one-if the in- by Nick Keesely, Lennen &,.New-|truslbn is thoughtful and well- ell radio*.".v topper, . that he try ; mannered. a m : ns rel -type fare. Godfrey last'j . Morris Kinnan of Needham, week tried the format and may i Loirs .& Broirby’s Chi office shifts base his fall show around-the idea,! to .New York at month’s end to be- Video tape was used for the first [ come suoervi?or * of rad'o-tv pro- time for station sales presentation 1 duction at .the agency's "Gotham this week when KTTV,. Los. An- branch, geles. revealed its fall program- Tatham-Laird. plucked the Serta ming to some 700 executives of • Associates Inc. billings, effective N-Y. ad agencies and clien,s at t next spring. Bedding enuipment. the Waldorf Astoria Hotel. The account is currently on the roster tape was played at 1VOR-TV and 0 f Erwin Wasey, RuthraUff & fed by closed circuit to the hotel. • Rvan W1CU-TV. Erie, promotes local., ‘ciinton E. Frank agency added tv.sales by using slides of netwoidr; the Hamilton Beach account, shows. A “Twenty One” slide points William R obi ns o n, ex-Kling out. “There is big money in tele-[.Films, has partnered with Rov nsion. . : Over a “Dragnet” riide; Knipschild in a.new sales prbmo-. the copy reads, “Mr. Businessman,. t ^n advertising firm to be known how would you lute to send out^a as Knipschlld-.Rbbinson Inc dragnet for customers. Each mes- - . sage urges businessman to write Y V ■ .. L: n don Agencies By BARRY BARNETT .London, July 29. . E ll Arnett, a director! of Rank Screen Services since the outfit was .formed in 1956, has 'been ap¬ pointed assistant managing direc¬ tor. .. Hubert Oughton of the W. S; Crawford agency, has been, elected president. of the National Adver¬ tising Benevolent Society. He was formerly the NABS; honorary treasurer, in a bid to pep up sales: of . tick¬ ets for ;the. British Empire 'and the station for a report on the use of tv. advertising. Compton Advertising, which bills in the neighborhood of $75.- €00,000 has acquired the Gpld- thwaite-Smith Advertising Agency San Francisco, effective immed:- aiely. The move will bring Gold- thwaite-Srriith personnel and ac¬ counts to the San Francisco office .of Compton, Move represents Compton’s third merger on the West Coast since Jan. 1. Most of the Goldth\yaite accounts are iii the music Indus ry .and appliance field. . Elm' 1 ^ Go'd- thwaite, former head of the agency, ABCCkUenges MBS On Baseball AM Casts Edward DeQray, topper of ABC Radio, is understood planning to start a “Game of the Day” baseball broadcast in competition with Mu¬ tual Broadcasting., DeGr.ay tried to sell the. idea of “Game” over a year ago, when he was boss of ABC Radio. station relations, on the be¬ lief that the daily sportscasts are strong . affil bait. . At that time, however, Robert Eastman, former network boss, was . jettisoning all other format ideas in favor of “live fun.radio.” MBS does riot have “Game” ex¬ clusively, arid, while all the net¬ works at one time or another have thought of iritroirig pro baseball cross-the-board, none has chal¬ lenged Mutual. - ABC !s thinking of pacting: the teamsmot signed to a MBS contract: / ■ Continued from page 26 is a freelancer, Dubin’s case will first be. surveyed by a ‘‘joint ad¬ justment board” composed of NBC arid the Union. , RTDG said that if the board doesn’t arrive at a decision on Du- biri, then the matter, can be brought into regular arbitration. channels: Guild said it had informed CBS of the Papp arbitration and that it felt he was not discharged “for good and sufficient cause.” RTDG is asking for reiristatement, back pay arid restoration of . all, Papp’s rights: Guild designated Prof, Paul R. Hays of Columbia U. as arbitrator. ♦ ♦ ♦ ♦ ♦♦ f ♦» » f ♦ ♦♦♦ ♦ ♦♦♦♦»» IN NEW YORK CITY George Rosen, tv-jadio editor of Variety, skying to Europe today (Wed.) for three weeks’ vacation and look-see at tv abroad , . Charles Oppenheim, director of press info for oivned and operated division of CBS, vacation bound this week . . . Robert L. Foreman, exec veepee of BBD&O in charge Of radio-tv + has* authored a new novel, “The Hot Half Hour.” with tv background, to be published this fall by Creitriori Book v Recent long-copy, ad fash-dried by CBS I^dio veepee Louis Haus- man, stressirig practicality of radio advertising in today’s economy, creating considerable industry-wide discussion. . .. . Bill Brower Jr. named manager of prograrii promotion arid merchandising, for CBS Radio Network . . . Sy.lvania AWard-wirining Don Kellerman, CBS Pub¬ lic Affairs producer of “Lamp Unto My Feet,” has signed Mayo Simon to script e drama in the program’s two-part series on youth Sept. 7 and 14 , . . Ben Lochridge;. nation sales manager for CBS Radio,, be¬ ginning a month's vacation . . . Lester Zimmerm a n, press rep for CBS Radio, bn a week’s vacation at Fire Island . . . Charles P. Arnot, former mid-East correspondent for INS, now with ABC as Cairo bureau chief . . Lou Steele subbing as m.p: on. “BingOrat-Home” (WABD); Monty Hall is vacationing . . . Ruth Franklin completed series of voice-over singing spots for Campbell’s . . . Ronald Colby to WMCA as. salesman and Ruth Meyer as creative writer . . . Red Foley returning to ABC's “Jubilee, USA,” Saturday (2) . . Mel Allen to handle “World Series Special.” half-hour special by NBC-TV on Sept. 30, night before the first World; Series game . . . Betty Madigan guesting Aug. 8 on “Dick Clark Show.” • Marc Frederic, foririer general manager of Tee Vee Co., named vee¬ pee in charge of West Coast office of The Gothic Corp . . : Dr. Floyd Zulli Jr:, former WCBS-TV "Sunrise Semester” prof, returned last week froiri a European holiday . . . Steere Mathew, coordinator of traf¬ fic for NBC, retires Aug. 1 after 30 years of service. Friends gave him, a party in the Rainbow Grill last Friday (25) .,. , Clay Yurdin, director •CBS-TV’s “Camera Three,” returned last , week from a four-week Eu¬ ropean vacation.. . James Macandrew, moderator of “Camera Three” on a two-week holiday . . . Ormond Drake, host of WCBS-TV’s “The Way to Go,” at Easthampton for three-week holiday; Narici Merjos, gal Friday to lVRCA-TV exec producer Ben Hudel- son, off! on two-week vacation through the midwest . . . CBS Radio prexy Arthur. Hull Hayes received a plaque from American Medical Assn, for network’s cooperation in educational, drive Stemming from AMA’s Coast convention last year . . . Peter Affe,. director of opera-, lions for WRCA and WRCA-TV, off for. two-week vacation to Lansing, Pa. ., , - Susan Douglas, actress on CBS Radio’s “Road of Life” and husband, concert singer Jan Rubes, parents of third, son, Anthony Dean, born last Wed. f 24) ; , . Gertrude Warner new leading lady on CBS Radio’s “Young Dr. Malone”, serial , i . BUI Wefristein, “The Last Word” producer, has returned to the program after a two-\v*eek Fire Island vacation . . . Roger Englander, director of. the same show, now on the. mend after being hospitalized with ruptured appendix, also re¬ turns to program duty . . . Beryl Reubens, CBS-TV Press, back, at his desk after a month’s transcontinental motor trip . IValter Greaza .' back from filming Of “Miss Casey Jones” in Hollywood into lead on CBS Radio’s “FBI in Peace rind War” Sunday, Aug. 3 . , . Harry Fee¬ ney, CBS-TV network trade news editor, back from a week’s holiday with his family at Nairowsburg . .. . Thomas H. Dawson, CBS-TV vee¬ pee network sales, off on week’s vacation . . Larry Lowenstein, di¬ rector of press info, N.Y., for CBS-TV, spending .week’s holiday with his wife at Westhampton Beach. J. Nelson Tuck, former xadio-tv columnist for N:Y- Post, has taken over the moderating chores on WNYC’s “Campus Press Conference” on, Sunday at. 3 p.m. . . . Horn Hong (Henry) Wei upped to post of act¬ ing chief engineer at WNYC . . . Bob Wilson, NBC news commenta- . tor, narrating special film for Cedar Grove, N.J., Board of Education . . . Patsy Bruder into “City Hospital” Saturday (2) on CBS -Radio. Jimmy Blaine, host of. “Ruff and Reddy,” NBC-TV’s cartoon show and commercial announcer for several products getting up kiddie show with aviation theme, which he’ll pilot . . Bill Tabbert visits Joe Frank-. lin’s “Memory Lane”* Friday (1) . . . Art Van Horn will be in the ed^ itorialist’s seat when “The Ad World” resumes next fall , i . Sandy Becker bows out as emcee on NBC-TV’s quiz, “Win With a Winner.” His replacement is Winn Elliott, show’s creator and producer . . . Les¬ lie Barrett and Diana Barth back from their four-month tour of Eu? rope. She worked on filming of “A Nun’s Story” in Rome and is now (writing a series, of articles on the European theatre for Actors Equity Magazine , ,. Gary Jay Morgan, who plays Robiri in the NBC-TV serial “From These Roots,” is also appearing in the off-Broadwav production of “Comic Strip,” . . . Milton Berle has signed Milt Josefsberg to, the writing staff of his new fall NBC-TV -Wednesday night telecast ;. Dennis Day, Tony Randall arid Ferlin. Husky to sub for Arthur God^ fre^ during latter’s six-week vacation starting Aug. 4. Gordon Auchin- closs will produce the show during the six-week period while producer Charles Andrews also is on vacation. IN HOLLYWOOD . . . Henry Flynn resigned as assistant manager of KTLA. in return to sales as assistant to Amos Baron at KCOP. He was onetime sales man¬ ager of CBS spot sales in N.Y: . .. . Fred Beck hack cn KNX with a five- minute evening strip of humorous Comment;. . . Jean Meredrth beefed up her staff at General public Relations with two new publicists—Ken . Parker, late of the L. A. Examiner,, and Bob Will of CBS publicity. An¬ other move was that of CBS-TV’s Bud Tenerani to Communications Counselors ... . David DePatie replaced Walter Bieri as production exec of .Warners commercial and industrial films division . . . Jack Keiner exited Petry to. manage KFMB in Sap Diego . . . Harry Engel, owner of KUAM, radio arid tv, Agana, Guam, promoted Robert Green from sales to admiriistrative assistant . . ; Robert Mountain, tv head at Young & Rubicam, alerting agents and packagers to two big specials with a . theme he’ll, be needing for next fall . . „ William Kay den checked out of NBC-TV when his producer contract ran out . . . Les Hafrier and Dennis O’Keefe teamed up for a teleseries, “All Around Towne” to star O’Keefe . . . Bill. Self prepping three pilots for the January mark¬ et in his new capacity as CBS-TV executive producer . . . Oscar Levant, tvho. admits he saved KCOP, will have to do better in the next ratings if he is to be the savior of KHJ-TV. First ARB on Willet Brown’s sta¬ tion was 3.3 against the competition of. M Cheyenne”-“Sugarfoot” with 15.8 and 13.1 for “Seven League. Boots” on the station Levant ‘‘saved,” IN CHICAGO .. Harry Wilber, ex-prprootion-advertising director for WBBM, joins sales staff of WLS Aug. 1 . . . Uncle Johnny Coons tentatively set for a return to WBKB iri noontime slot iri mid-August . .. . NBC. newsman Jim Hurlbiit, a student of Civil War lore, appointed to- Illinois Lincoln Sesquicentennial Commission by Gov. William Stratton . . : ABC com¬ mentator Paul Harvey \vas Vacationing in Beirut when the" Marines landed, made tapesj rind shipped ’em pronto to New York hq .♦ • • WBBM-FM prepping a monthly program guide to he mailed grat is . to listeners. Station, incidentally, plucked announcer Ed Grenrian. from WAIT . . . Jock Mahoney in town early this iveek to plug his new CBS telefilm series, “Yancy Derringer” Millard Hansen joined WAA* (Continued on page 32)