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Wednesday, October fl, 1958 41 PQfitiWff Do you remember ? Before Independent Television started you had no choice of programmes and you had never seen... ANYTHING - stall between $ p,m. and 7 pjn. on weekdays and 6.15 p.rn. and 7.30L p.m. on Sundays—close-downs which the B.B.C. instituted and sought to preserve and Independent Television'succeeded in abolishing. NEWS oflocaleventsas broadcast byA.T.V.tntheMidlands. HISTORY coming alive as A. J. P. Taylor delivers his un¬ scripted A.T.V. lectures. ROBIN HOOP (Britain’s biggest TV dollar-earner) and such other big dollar-earners as: “Sir Lancelot”, “The Buc¬ caneers”, “Scarlet Pimpernel”, “Count of Monte -Crioto”, as well as those internationally famous weriee, '“I Love Lucy”, “Dragnet”, “Highway PatriFVand such all-British Beries as <4 Play of the Week”, “Television Playhouse”, and A.B.C.’* “Armchair Theatre”. TV TIMES with its circulation of nearly 3,000,000 copies. RELIGION - brought into the home by regular Sunday religious eervloes and by regular religious programmes. OPERA from like Aldeburgb Festival. (Britten’s “Noye’s Fludde” was specially presented for television by A..T.V.) . FESTIVALS like A-T.Y.’s International Celebrity Festival with' Yehudi Menuhin, Eileen Joyce, Dame Margot Fonteyn, Michael Somes, the Ukrainian State Cossack Company, and the London Philharmonic Orchestra conducted by Sir Malcolm Sargent, NEWSCASTERS such as Robin Day, Ian Trethowan, Huw Thomas. (TheB.B,C. does not use newscasters at all but news¬ readers, he., announcers in vision.reading bulletins prepared by a central news department.) ancf awaited so eagerly LAURENCE DRAMA such as A.T.V.’s “Waters of the Moon”, “The Innocents”, “Time Remembered”, “The Grass Harp”, “Winterset”, and “The Living Room”. A-R’s “Venus Observed”. A.B.C.’s “Night Must Fall”, COMMERCIALS with their up-to-date news of what’s in the shops, their popular cartoon characters and their cheerful “jingles”. ART explained to the public by Sir Kenneth Clark in a't.V.’s monthly illustrated talks. VARIETY of top West* End standard such as Val Parnell’s “Sunday Night at the London Palladium”. EDUCATION in the schools by means of TV Programmes, intro¬ duced by A.T.V.’s fellow programme company Associated-Rediffusion. MEDICINE from the inside as shown twice weekly in “Emer¬ gency-Ward 10”—or heard the vital issue of the Polio Campaign or the grave Problem of Abortion debated by medical, legal and religious leaders. \ POLITICS “ being frankly discussed by the Chief Whips of the Conservative and Labour Parties and the Leader of the Liberal Party in candid debates on such topics as Public Apathy, Poor Representation, Party Dis¬ cipline, etc.’ OLIVIER who on November 19th, 1958 together with Pamela Brown |||» and Irene Worth, makes his world TV .debut for A.T.V. .. in Ibsen's JOHN GABRIEL BORKMAN LVJ TRIM RETROSPECT AN^ ANNOUNCEMENT INSERTED BY ASSOCIATED TELEVISION LIMITED