Variety (October 1958)

Page scan 000114 from Variety

Record Details:

Title:
Variety
Date:
October 1958
Publisher:
Variety Inc.
Volume:
Variety (October 1958)
Leaf #:
000114
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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Wednesday, October 8, 1958 PJOtlETf The whole world of entertainment is coming to 1IFE On December 1/th, LIFE’S special 2-in-l issue raises the cur¬ tain on the rollicking world of U. S. perfo rmin g arts. In the tradition of LIFE’S great double issues—Christianity, The American Woman, America’s World Abroad — LIFE’S year-end Entertainment issue will give readers an exciting insight into an important feature of American life, yfMYbu go behind the’scenes of the vast, multi-million dollar enterprise that is U.S. entertainment—circus, records, the dance, television, jazz, movies, professional theater and ama¬ teur play-making. And LIFE brings you the stars as you’ve never seen them before—Kim Novak, Rock Hudson, Fred Astaire, Danny Kaye; Marilyn Monroe and Gene Kelly, who perform spe¬ cially for LIFE. Articles by some of the top thinkers and writers in the whole world of entertainment. This special year-end LIFE issue makes a wonderfully excit¬ ing selling Tor advertising. It offers a remarkably effective way to get your selling message to your best prospects just when Christmas shopping is their big concern. And many readers keep LIFE’s special issues to refer back to again and again. And here’s an extra Christmas bonus—LIFE’s special issues have a larger circulation than any others. Reserve .space in LIFE’s Entertainment issue now—four- color closing, Nov. 3rd; black-and-white, Nov. 17th. And you can use LIFE’s unique fast-closings at a 10% premium for this issue, too. Give us your black-and-white or two-color plates Dec. 10th,.. your four-color plates Nov. 25th ♦.. and be selling in the big Entertainment issue of LIFE. Only QQH gives you so much...so swiftly, so surely