Variety (February 1959)

Page scan 00095 from Variety

Record Details:

Title:
Variety
Date:
February 1959
Publisher:
Variety Inc.
Volume:
Variety (February 1959)
Leaf #:
00095
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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Wednesday, February 11, 1959 THE PRICE ********* IS RIGHT” GOES FORGIDGET! SENSATIONAL MONTH-LONG TIE-UP WITH TVS TOP . PARTICIPATION SHOW SELLS COLUMBIA’S'NEW FACES’ PRESENTATION! » Dee- eUFF»SM-» DARREN ARMO&NELL-Tkww -aTHE FOUR PREPS Sereanphy by SKMCUE UPTCH • ■aaad.cn ■» >Ml by FKEOIOC KOMKK Prcdwcad by LTMS1 MCWL-QncM fey PAUL WUCKOS Cws wM ASc o Pg EASTMAN COLOR The industry goes for GIDGET for Easter! DICK CLARK GOES FOR GIDGET ! IDOL OF AMERICA’S MAJOR MOVIEGOING AUDIENCE (ages T2-26) USES ALL MEDIA TO SELL COLUMBIA’S 'NEW FACES’ PRESENTATION! »D£E-euFFRoBtM -james Darren | ARTHUR0&ONHELL • 'whww iTHERHJR PREPS Screenplay by GAflftlEUE UPTON • Bated on the noeel by FKtKftCK KOHNER Aoduwd by LOBS 1 WCHIW. • Undid by FNA WEN0K08 CinbmaScop£ EASTMAN COLOR The industry goes for GIDGET for Easter! ROSE MARIE REID GOES FOR GIDGET! ?*J' C £ t , v '% & % if COAST-TO-COAST SWIMSUIT TIE-UP SELLS COLUMBIA'S’NEW FACES' PRESENTATION! SANDRA DEE • CUFF R«0N • JAMESDARREN ARTHUR O’CONNELL- Tmm -THE RWR PREPS Screenplay by GABftEUE UPTON - Baled on the novel by FREDEnCX KOHNER Produced by LEWS J RACHUIL- Deeded by MIX. WOffiKOS Onem*Scop£ EASTMANCOLOR The industry goes for GIDGET for Easter! YOUTH MAGAZINES GO FOR GIDGET! BI6 FAN AND TEN PUBLICATION ADVERTISING-PUBLICITY CAMPAIGN SELLS COLUMBIA’S 'NEW FACES’PRESENTATION! Sandra Dee • cliff Robertson * Darren . ARTHUROiMELL “SSSSm -THEfOUR PREPS 4 Screenplay by GABftCUE UPTON • Bead en the novel by FKDEfDCX KOHNER - „\ CINEMASCOPE Product by LB«S J. RACHWt. Dredad by PAUL WOCKOS EASTMAN COLOR f The industry goes for GIDGET for Easter! THE INDUSTRY GOES FOR