Variety (February 1959)

Page scan 000100 from Variety

Record Details:

Title:
Variety
Date:
February 1959
Publisher:
Variety Inc.
Volume:
Variety (February 1959)
Leaf #:
000100
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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Wednesday, February 11, 1959 P'ShieTy ALL FOR ONE... \ and one for 87 ! IMS At National Screen Service, each exhibitor is regarded as royalty to be served with the loyalty of a king’s musketeer. In the continuing campaign for better business, the Prize Baby is a one-man army cap¬ turing 87 admissions for each ticket expended on trailers." The price is little enough to pay for a standard bearer win¬ ning half the battle. mmxmffciee# sew U rpt/f*o*r at mr* *Sindlinger survey of trailer impact based on admissions. Copy available on request.