Variety (February 1959)

Page scan 000252 from Variety

Record Details:

Title:
Variety
Date:
February 1959
Publisher:
Variety Inc.
Volume:
Variety (February 1959)
Leaf #:
000252
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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Wedtteiday, February 25,l95fr Z'XnIETr 29" -T-k - v^‘ - / •.- 4,-': T ? SHARE 20.7 RATING BEATS Ed Sullivan, Phtf Silvers. Hit* Parade. Restless Gun, Jackie Gleason, Bob Cummings and many others. ARB, Dec. *58 ^ r> 4-Station SAN FRANCISCO KRON-TV SHARE 28.1 RATING BEATS Destln Playhouse, Ed Sulli¬ van, Dinah Shore Chevy Show, Steye Alien, Californians and many others. ARB, Jan. '59 dotation DETROIT WJBK-TV SHARE 30.1 RATING BEATS Perry Mason, RtstlissUon, What's My One, Jack Benny, Ef SuHivan, BohCuramingsand many others. • ARB, Jib.’# ’ 3-Station COLUMBUS WBNS-TV m sis SHARE 28.3 RATING BEATSFrme Ford. Danny Thomas, Grottche Mar*, Lawrence Welk,' WellfFirge.Ed Sullivan and many Stt,r5 " ARB, Dec. '58 Dr, Sydney Ro'siow, direc¬ tor of Pulse, Inc., heads a nationwide staff trained to make and convert home interview reports into re¬ liable- ratings. Some of the Ziv show ratings used ” here are based on these authoritative findings. . 3-Station BOSTON WBZ-TV 2-Station BRiSTQL-JOHNSON CITY WJHL-TV 3-Station ST. LOUIS KSD-TV The Ziv man in your market can show you how to profit from using one of America’s GREAT selling forces—a Ziv show! SHARE 27.6 RATING BEATS People Are Funny, Mav¬ erick, Have Gun-Will Travel, Wyatt Earp, Red Skelton, Real McCoys and and many others. ARB.fiec/58 SHARE 36.3 RATING BEATS Wyatt Earp, lineup. Perry Come, - Maverick, Peter Gunn, WellsTargc and many ethers. ARB, Dec. 1 # SHARE 27.5 RATING BEATS Cheyenne, Millionaire, Ernie Ford, Alfred Hitchcock, Ed SutiiVMt^Wells Farge and many ethers. ARB, Dec.# <Y/YJSS'/S