Variety (March 1959)

Page scan 00020 from Variety

Record Details:

Title:
Variety
Date:
March 1959
Publisher:
Variety Inc.
Volume:
Variety (March 1959)
Leaf #:
00020
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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Wednesday, March 4, 1959 PfoRIETY 21 February was short—and sweet. Even better than January. ABC-TV, according to the February 1st Nielsen, landed five shows in the Top Ten —as many as the other two networks combined! And ABC again is the No. 1 network four nights of the week *—more than the other two networks combined! And ABC’s nighttime audience is up 1,244,000 homes over the same period last year. In the same period, the combined audiences of the other two networks have declined by 648,000.* And ABC is not standing pat. Already, four spec¬ tacular new programs are set for Fall premieres. There’s James Michener’s Adventures in Paradise. There’s Robert Taylor’s first TV series —a walloping series called Captain of Detectives. There’s a brand-new series starring Gale Storm. There’s The Alaskans — a great hew full-hour adventure series out of Warner Bros. There’ll be more. Forecast for Fall — even hotter! ABC TELEVISION Source: National Nielsen February I Report Average Audience Per Minute. *Sunday- Saturday 7:30-10:30 PM all sponsored evening programs. *