Variety (March 1959)

Record Details:

Title:
Variety
Date:
March 1959
Publisher:
Variety Inc.
Volume:
Variety (March 1959)
Leaf #:
00028
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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Wednesday, March,4, 1959 KSssisfr Again this week the big show is in LOOK STEVE ALLEN reveals "I Grew Up Late”-one of the most offbeat autobiographies ever written. 18 AND IRISH, Susan Riddell-the fairest colleen — gives her views on American men and her career. ex-congressman hays of Arkan¬ sas tells what really happened when Faubus met Eisenhower. i archbishop of canterbury Fisher, more controversial than ever, dis¬ cusses TV.. .women... politics. Every issue of Look reaches 16 million households, is read by men, women, teenagers—the whole family Nothing interests' the whole family—male and female, young and old—so much as the exciting story of people. Look’s story—in the current issue, in every issue. That’s why you reach all the people who make or influence family purchasing decisions when you adyertise in Look. And you reach them in one of America’s showcase magazines-the great builders of company brands and reputations. All Of your commercials will be more effective with the sound foundation of advertising in Look—The Exciting Story op People. Look 1-time page rates: B&W, $22,980 ; full^iving color, fSbfibO. One of the lowest commercial costs per 1000 available