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TV-FILMS PJOttETr Wednesday, March 4, 1959 PfiUBfY- PDISE Variety’s weekly chart , based on ratings furnished by Pulse’s latest reports on feature films and their competition covers 155 markets. Each week, two different markets will be listed, with the. 10 top rated features tabulated. The tabulation excludes features, and their ratings, telecast up to 6 p.m. during the midweek. Their exclusion is dictated by Pulse’s method of reflecting daytime midweek rating data. Factors which . would assist distributors, agencies, stations and advertisers in determining the effectiveness of a feature show in a specific market have been included in this Variety chart. Listed below is such pertinent information regarding features as their stars, release year, original production company and the present distributor included wherever possible along with the title. Attention should be paid FEATURE CHART to- such factors as the time and day, the high and low ratings for the measured feature period and share of audience, since these factors reflect- the effectiveness of the feature dnd audience composition, i.e., a late show at 11:15 p.m. would hardly have any children viewers, but its share of audience may reflect dominance in that time.period. In the cities where stations sell their feature programming on a multi stripped basis utilizing the same theatrical throughout the week a total rating for the total number of shoivings for the week is given, the total rating not taking into account the duplicated homes factor. Earring unscheduled switches in titles the listed features for the particularly rated theatrical filmed show are as accurate as could be ascer¬ tained. Under Time Slot, S. O. stands for Sign-Off. ST. LOUIS TOP 10 FEATURE FILMS 1. “REBECCA”— Joan Fontaine, Laurence Olivier, Judith Anderson; United Artists; 1940; NTA 2. “STATE OF THE UNION”— Spencer Tracy, Katherine Hepburn, Van Johnson; MGM; 1948; MGM-TV 8. “ROAD TO MOROCCO”— Bing Crosby, Bob Hope, Dorothy Lamour; Paramount; 1942; MCA 4. “THE BENGAL TIGER”— Barton MacLane, Warren Hull, June Travis; Warner Bros; 1936; UAA 5. “THE BIG CLOCK”— Ray Milland, Charles Laughton; Paramount; 1948; MCA 6. “THE AMAZING DR, CLITTER- HOUSE”— Edward G. Robinson, Humphrey Bogart, Claire Trevor; Warner Bros.; 1938; UAA 7. “THE NIGHT HAS A THOUSAND EYES”— Edward G. Robinson, Gail Russell, John Lund; Paramount; 1948; MCA 8. “IRENE”— Ray Milland, Anna Neagle; RKO; 1940; C&C *9. “SUEZ”— Tyrone Power, Ltiretta Young, Anna Gella; 20th Century Fox; 1938; NTA 10. “THE BLUE VEIL”— Jane Wyman, Charles Laughton, Joan Blondell; RKO; 1951; C&C Stations: KMOX, KSD, KTVt. TV Homes: 570,000. Survey Dates: January 2-9, 1959, . PULSE ^ AVERAGE AVERAGE . AV. % NEW ORLEANS Stations: WDSU, WJMR, WWL TV Homes: 221,800, Survey Dates: January 2-9* 1959; Lamarr, Joseph Schildkraut; 11:15 pm.-S.O. MGM; 1939; MGM-TV WDSU