Variety (March 1959)

Record Details:

Title:
Variety
Date:
March 1959
Publisher:
Variety Inc.
Volume:
Variety (March 1959)
Leaf #:
00034
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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Wednesday, March 4, 1959 (( Created for Savarin by Foote Cone & Balding f >V* Created for Ford Motor Company by J. Walter Thompson / Created for Olin Mathieson by D'Arcy Advertising Comp 4 '- & Creativity in "Styling" "Styling" is an intangible ingredient. Its presence in or ab¬ sence from a film can make or break a production. The application and handling of "styling" and design is one of the creative areas in which a producer can materially aid an advertiser and his agency. FILMWAYS is a motion picture company whose creative per¬ sonnel want to — and can — add this vital ingredient to your important television productions — both film and tape. FILMWAYS 18 EAST 50TH STREET, NEW YORK, N. Y. Plain 1.2500