Variety (March 1959)

Record Details:

Title:
Variety
Date:
March 1959
Publisher:
Variety Inc.
Volume:
Variety (March 1959)
Leaf #:
00038
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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Wednesday, March 4, 1959 P'Skiety ■ a rMifckj I fiAU.ii HIPS RENFIELD U CHAHPAG1E COC** , S'-*?- & 1 jtM/sWer-'sT/t# /'/wr-ut/ Each of the wanes, and spirits shown here has won a place in the Blue Chips circle by a distinguishing characteristic. ■ Whether it be a three-centuries- old brand of Scotch, a brandy from the heart of the Cognac district, or a revered name among champagnes, exceptional quality has always been the deciding factor. ■ Throughout the years, the Blue Chips by Renfield have been collected one by one to form a complete circle of superlative brands. ■ From all over the world, the finest comes to market here under the symbol that leads you to the perfect choice—Blue Chips by Renfield... the finest you can drink, the grandest you can serve, : the most distinguished you can give. ©RENFIELD IMPORTERS, LTD., NEW YORK, N. Y. Haig & Haig, Blended Scots Whisky, 86.8 Proof; King William IV, Blended Scotch Whisky, 86.8 Proof; Remy Martin Cognac Brandy, 80 Proof; St. Remy Brandy, 80 Proof; Cointreau Liqueur, 80 Proof, Produced and Bottled by Cointreau Ltd., Pennington, N. J.; Flora delle Alpi Cordial, 92 Proof; Chianti Melini; VanderFlip, Wine Specialty, made with wine, sugar and natural flavors; Gordon's Distilled London Dry Gin, 90 Proof, and Gordon’s Vodka, 80 and 100 Proof, 100% Neutral Spirits Distilled from Grain, Gordon’s Dry Gin Co., Ltd., Linden, N. J. 100%SCOTCH £ WHISKIES i%._ M ,!* 1 & r/ S*\ f v /ifl ,/H