Variety (March 1959)

Record Details:

Title:
Variety
Date:
March 1959
Publisher:
Variety Inc.
Volume:
Variety (March 1959)
Leaf #:
00076
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Wednesday, March II, 1959 P2auE?rr Y will publish its 2d Annual INTERNATIONAL FILM NUMBER keyed to the Cannes Film Festival—and the other film Festivals this summer THE SPECIAL ISSUE WILL MERCHANDISE MOTION PICTURES ON THE INTERNATIONAL LEVEL and WILL BRING TOGETHER THE U.S. MARKET WITH THE OVERSEAS FILM PRODUCERS Special stories by VARIETY'S farflung global newsgathering organization will give particular accent to the EUROPEAN FILM PRODUCERS with special emphasis on the American and British Markets. THE MOST POTENT INTERNATIONAL ENTERTAINMENT PACKAGE IS STILL THE MOTION PICTURE. A CAN OF CELLULOID IS A TNT CONTAINER OF POTENT BOXOFFICE AND ENTERTAINMENT VALUES. USsoety International Film Number in April will carry showbusiness and your show- business message around the world. Advertising rates remain the same. Make your reservations at any VARIETY office. LONDON, W.C. 2 8 St. Martin 9 s PI. Trafalgar Square COVent Garden 0135 HOLLYWOOD, 28 6404 Sunset Boulevard HOllywood 9-1141 PARIS 28 Rue Huchette Odeon 49-44 NEW YORK, 36 154 West 46 Street JVdson 2 2700 ROME Stafnpa Estera Tel. 675 906 CHICAGO, II 612 No. Michigan Ave. DElaware 7-4984