Variety (March 1959)

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It would be hard to find three programs of greater distinction—and greater diversity. Continental Classroom, with Dr. Harvey E. White, measures its success in its ability to repair the dangerouslag in America’s science education. Network television’s first college-level course uniquely serves the 368,000 viewers who make it the world’s largest class, and the 280 colleges and universities who offer its instruction in Atomic Age Physics for academic credit. Within a week of the second semester’s opening last month, its new textbook had boomed into a national bestseller. Wagon Train, starring Ward Bond and Robert Horton, measures its success in entertainment that draws an estimated 55,000,000 viewers. Based on Nielsen findings (Feb. I), this hour-long dramatic Western anthology attracts the world’s largest television audience — without counting the additional millions of viewers who make it one of England’s top shows. *