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YOUR Q FOR QUALITY c In Chicago WNBQ and WMAQ mean Quality with a capital Q! And everybody's handing out prizes for it — the Audience and the Trade. ■ Chicago’s audience votes prizes to WNBQ and WMAQ every day . .. from early in the morning to late at night. In television, WNBQ, the world’s first all¬ color station, is the only network television station in Chicago to show a gain in total share of audience over the past year.* ■ Jack Paar sews up late-evening television with an average rating of 16.1 between 10:15 p.m. and midnight; 28 per cent higher than the highest rated feature film during this time period!** ■ In radio, WMAQ’s Henry Cooke leads off with as much as 24 per cent of the morning radio audi- •ARB, Feb. '581 Feb. '59 * *ARB, Feb. ’59 • • • Nielsen, Jan. '59 ence.*** ■ Rounding out a perfect day is Jack Eigen, the nation’s most imitated interviewer, with as much as 32 per cent of the late night radio audience!*** ■ Chicago’s trade votes prizes too! The Chicago Federated Advertising Club, for instance, awarded the two stations a total of eight first places in the last local competition for excellence in programming. More than any other Chicago stations. ■ WMAQ and WNBQ were the only Chicago stations cited in the Broadcast¬ ing Magazine and TV Age national promotion competitions. ■ Other national and local awards include citations for Alex Dreier, Clifton Utley and Len O’Connor for excellence in news coverage. Take YOUR Q for success in Chicago... take WNBQ NBC IN CHICAGO • SOLD BY NBC SPOT SALES