Variety (March 1959)

50 TV-FILMS Wednesday, March 18, 1959" l^mrr -AMERICAN RESEARCH BUREAU MARKET-BY-MARKET PROGRAM CHART. will cover virtually every market in the U.S. Over the course of a year, a minimum of 150 different markets will he chronicled, shows is keyed to offer a study in depth of the top shows in each market. Each week ten cities will be tabulated , Variety’s weekly tabulation of cities, based on data furnished by ARB, ARB data on network and syndicated (Continued-from page 47) PHILADELPHIA DATE: JANUARY 5-11, 1959 TOP TEN NETWORK SHOWS AV. RK. PROGRAM—DAY—TIME STA. RTG. 1. The Rifleman (Tues. 9:00-9:30)_. ^. WFIL 44.5 2. Gunsmoke (Sat. 10:00-10:30).. .WCAU 43.2 3. Maverick (Sun. 7:30-8:30).WFIL 42.5 4. Perry Como (Sat. 8:00-9:00). .WRCV 40.5 5. Loretta Young Presents (Sun. 10-10:30). WRCV 40.0 6. Wyatt Earp (Tues. 8:30-9:00).WFIL 39.1 7. Real McCoys (Thurs. 8:30-9:00).WFIL 38.6 8. Wagori Train (Wed. 7:30-8:30).WRCV 38.1 9. 77 Sunset Strip (Fri. 9:30-10:30).WFIL 37.6 10. Person To Person (Fri. 10:30-11:00) ... WCAU 36.2 WASHINGTON,' D.C 1. Gunsmoke (Sat.-10:00-10:30).WTOP 1. Maverick (Sun. 7:30-8:30).,.WMAL 3. Perry Como (Sat. 8:00-9:00) .WRC 4. Wagon Train (Wed. 7:30-8:30).WRC 5. The Rifleman (Tues. 9:00-9:30)__WMAL 6. Restless Gun (Mon. 8:00-8:30) .WRC 7. Real McCoys (Thurs. 8:30-9:00) ..._WMAL 8. Loretta Young Presents (Sun. 10-10:30) WRC 9. Wyatt Earp (Tues. 8:30-9:00). . WMAL 10. Have Gun, Will Travel (Sat. 9:30-10:00) WTOP DATE: JANUARY 5-11, 1959 40.2 40.2 34.9 34.6 34.4 33.7 32.5 32.4 32.0 31.8 1. Highway Patrol (Sat. 7:00). .WTOP.Ziv 2. Gray Ghost (Wed. 7:00)...WRC.CBS 3. “26” Men (Sum 6:30) .WMAL.,... ABC 4. Death Valley Days (Mon. 7:00)....: WRC. .U.S. Borax 5. Silent Service (Sun. 7:00). .WMAL.CNP 6. Jim Bowie (Fri. 7:00)...WTTG_ABC 7. Science Fiction Theatre (Sun. 6:00). WMAL.Ziv 8. Mike Hammer.(Tues. 10:30).WRC...MCA 9. Superman (Mori. 6:00) .. WRC.. Flamingo 10. Woody Woodpecker (Tues. 6:00)... WRC.Kellogg ATLANTA DATE: JANUARY 5-11, 1959 1. Wagon Train (Wed. 7:30-8:30). 2. Maverick (Sun. 7:30-8:30). 3. Gunsmoke (Sat. 10:00-10:30). 4. The Rifleman (Tues/9:00-9:30).. 5. Restless Gun (Mon. 8:00-8:30). 6. Peter Gunn (Mon. 9:00-9:30). 7. Wyatt Earp (Tues. 8:30-9:00).. 8. Real McCoys (Thurs. 8:30-9:00)....... 9. The Price Is Right (Wed. 8:30-9:00) .. 10. Ernie Ford (Thurs. 9:30-10:00) . 1. Whirlybirds (Wed. 7:00).. 2. Sheriff of Cochise (Tues. 7:00)- 3. Popeye (Mon.-Fri. 5:00).--... 4. People’s Choice i Fri. 7:00). 5. Woody Woodpecker (Tues. 6:00).. 6. Superman (Mon. 6:00). 7. Death Valley Days (Mon. 7:00)... 3. Highway Patrol (Sat. 9:00) ....... 9. Huckleberry Hound (Thurs. 6:00). [10. Loeney Tunes (Fri. 6:00). (City Camera; Wea.WAGA I CBS News-D. Edwards. .WAGA ! City Camera; Wea.WAGA CBS News-D. Edwards. .WAGA American Bandstand .. WLWA Early Show .WAGA City Camera; Wea. ....WAGA CBS News-D. Edwards. .WAGA Early Show .WAGA Early Show ...'..WAGA f City Camera; Wea. ....WAGA ) CBS News-D. Edwards.„ WAGA Welk’s Dancing Party...WLWA Early Show .. .•.WAGA Early Show ..WAGA 8.5 8.0 11.4 10.8 9.8 9.7 8.8 9.1 11.7 12.4 12.3 12.3 24.2 10.7 11.7 CHICAGO DATE: JANUARY 5-II, 1959 1. Gunsmoke (Sat. 9:00-9:30).WBBM 2. Danny Thomas (Mon. 8:00-8:30).WBBM 3. Perry Como (Sat. 7:00-8:00)....WNBQ 4. The Rifleman (Tues. 8:00-8:30).WBKB 5. Loretta Young Presents (Sun. 9-9:30). .WNBQ 6. Garry Moore (Tues. 9:00-10:00).WBBM 7. Maverick jgun. 6:30-7:30).WBKB 8. Red Skelton (Tues. 8:30-9:00)_ WBBM 9. I’ve Got A Secret (Wed. 8:30-9:00).WBBM 10. What’s My Line (Sun. 9:30-10:00).WBBM 43.2 39.5 39.3 37.4 35.8 35.3 34.2 34.1 34.0 32.8 TV Radio Production Centers ; Continued from page 46 ; through a special lease arrangement of transmission equipment . . . All but seven of the 40 Detroit Tiger baseball games to be televised this season will be shown on Saturdays or Sundays. Games will be car¬ ried on a seven-city network with WJBK-TV as local outlet.. Other stations are WSPD-TV, Toledo; WJIM-TV, Lansing; WKZO-TV, Kala¬ mazoo; WWTV, Cadillac; WPBN-TV, Traverse City, and WJRT-TV, Flint. Games will have three sponsors, Gobel Brewing (8th year). Speedway Petroleum Corp. (6th year) and Phillies Cigars (2d year). \an Patrick and George Kell will share mike duties. All games will be broadcast on 41-statioir network . . . Peter Hahn appointed to WJR news aept. . . . National Foundation for Infantile Paralysis has present¬ ed WJR with award of merit for “leadership and devotion to humani¬ tarian effort and contributing to scientific accomplishment which presage the conquest of polio.” IN OMAHA ... * Lincoln, last week kicked off a new kid series, “Farmer in tne Dell,” Mondays at 5:30 p.m., produced by local Junior League • - ■ Leo Hartig handling weather and Will Carlson the news for KELO- • Sioux Falls ... Vet newscasters in this territory remain Floyd Kalber, KMTV, Omaho. and By Krasne, KOLN-TV, Lincoln . . . Dave Dednck hos.ing the “Treasure Chest” program on KELO-TV, Sioux Falls, with Jo Austin supplying the music . . . Virgil Sharpe, who re¬ signed as KOv\H general manager two weeks ago, named instructor of speech and assistant to the dean of the College of Adult Education at u. of Omaha . . . Frank Amey, formerly with KWWL at Waterloo, la., named a^srstant farm director of WOW and WOW-TV, Omaha. Arnold Peterson heads that department . . . Don B. Amsden named manager of radio-tv for Allen & Reynolds Agency here. IN CLEVELAND ... Guy Harris, former KDKA program manager, named ditto at WERE. He becomes the second Westinghouse p.m. to enter local area; the i e : ry S: ' :n ’ ex-WBZ, is now with WHK . . . Wally King exits v\ Jn d Sjv s%ot for KYW r ’s all-night plaitery, replacing John Bell who goes to Xia'Ui . . . Jack Denton qv’t VT K r. crning shellac stanza and replaced • - Pcb Irwin of Nashvil'e ... I,a«a Turner skedded for s ' ■' £ li:b Resents” appeal: : - . . . Guy Ewing, ex-WJW- TV, auutd to \»DOK sales . . . NAEZT and WJW engineers pacted four-year agreement setting up $171 weekly jrcripinmm . . . WABQ, formerly WJMO, officially began operating (15) on sunup-sundown schedule . . . Jack March, ex-WEWS, now with WHK, and Tom Brown adds sales to his WHK disking . . .“Swinging-’59” with Wes Hopkins as host starts 1 a.m. Saturday half-hour live jazz session. IN PHILADELPHIA . . . Gunnar Back and Lew Klein of WFIL-TV lensed a documentary in Washington, “Exodus 1959,” to be shown on Ch. 6 (23). Film concerns | the Roumanian Jews’ migration to Israel .. . George Kent, former free- j lancer here, starting a midnight to 5 a.m. jazz session on WDEL, Wil- I mington . . . Merrill Brockway, CBS-TV director, producing the Mu- sicrafters annual original revue to be given, at Valley Forge Music Fair (May 21-23) . . . James P. Storer, for the past two years national mer¬ chandising manager for Storer Broadcasting Co. in New .York, named national sales mgr., WIBG . . . Spot was foririerly held by Joseph Con¬ way, now national sales mgr. of Storer sales office in N.Y. Roy M. Schwartz, WIEG promotion mgr, appointed to additional post of pro¬ gram mgr. . . . WEIL’s Alan Scott recipient of Award of Merit from Sportsmen’s Club of City of Hope, at the Sheraton (19) . . . An 80- minute “Taxathon” (April 5) in addition to a month-long weekly ser¬ ies, “Income Tax Clinic.” skedded by WIP ... Ed McMahon, who com¬ mutes to N.Y. for the “Who Do You Trust” stanza, now doing the 1 a.m. “Poolside Party” show with Marilyn Grey, former weather gal, on WRCV-TV . . . Judd A. Choler, former promotion mgr. of .WFMY-TV, Greensboro, N.C., named sales promotion director of WCAU-TV. ‘Tales of Universe’ To Speak in German Hollywood, March 17.' Dr. Heinz Haber, host of “Tales of the Universe,” science-public affairs segment on KNXT, the CBS-TV o&o here, will produce and star in a German version of the same series. Dr. Haber has been signed by the German tv net¬ work to film 13 of the segments. The UCLA physicist planes to Fiuore tomorrow'. (Wed.), having c' v .i ' 5 ctecl videotaping on the show wwill carry it through July on the CBS key. Coke Oke With 31,000 Houston, March 17. More than 31,000 membership cards for K-NUZ Coca-Cola Hi-Fi Club have been issued in the first six weeks of the new format’s eve¬ ning presentation. K-NUZ presented its second Hi- Fi Club Ice Hope Thursday (12) at Sam Houston Coliseum with near¬ ly 3,000 highschool and college-age Hi-Fi clubbers participating. Sim¬ ilar special events are planned for later in year. Hi-Fi Club hour show is presented on station with deejay Chuck Dunaway at 8 p.m., Monday through Friday, with three-hour show Saturday evenings. Ex-Spot Bayers Washington, March* JT. The trend to spot radio has now reached the point of counter-trend. Certain advertisers are making king-size program buys in this market, and at least three Chi sta¬ tions are able to boast of individ¬ ual * clients underwriting 20 or. more hours of airtime each-week. Latest to *<jefy .spot buying is Peter Hand Brewing Co., which, for its Reserve Beer brand, has purchased Franklyn MacCormack’s new all-nite stanza on WGN, six nights a week. Total: 41 hours. On the city’s leading fm-er, WFMT, Talman Federal Savings &* Loan Assn, has recently upped its sponsorship from 15 to 20 hours per week with several prime time shows and a weekend operacast. And on WBBM, American Airlines will soon be going. into its sev¬ enth- year'as bankroller of Jay Andres’ “Music Till Dawn,” an all- niter which clocks over 33 hours per week. With the new Peter Hand show, WGN becomes the fourth Chi sta¬ tion to broadcast round the clock, the others being WIND, WCFL and WBBM. It’s understood that WLS, a clear channel station (like WBBM and WGN), is also contemplating operation in the wee hours. San Antonio—Dick Richards, : formerly a disk jockey on the staff | of KITE,- has joined the announce ing staff of KENS-TV.