Variety (March 1959)

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54 TV-FILMS Vcdncgday, March 18, 1959 FEATURE CHART Variety’s weekly chart, based on ratings furnished by Pulse's latest reports on to such factors as the time and day, the high and low ratings for the measured feature films and their competition coven 155 markets. Each week, two different feature period and share of audience, since these /actors reflect the effectiveness markets will be listed, with.the 10 top rated features tabulated. The tabulation excludes of the feature and audience composition, i.e., a late show at 11:15 p.m. would hardly features, and their ratings, telecast up to 6 p.m. during the midweek. Their, exclusion have any children viewers, but its share of audience may reflect dominance in that is dictated by Pulse's method of reflecting daytime midweek rating data. time period. In the cities where stations sell their feature programming on a multi Factors which would assist distributors, agencies, stations and advertisers in stripped basis utilizing the same theatrical throughout the week a total rating for the determining the effectiveness of a feature show in a specific market have been total number of showings for the week if given, the total rating not taking into account included in this Variety chart. Listed below is such pertinent information regarding the duplicated homes factor. Barring unscheduled switches in titles the listed features features as their stars, release year, original production company and the present for the particularly rated theatrical filmed show are as accurate as could be ascer- distributor included wherever possible along with the title. Attention should be paid tained. Under Time Slot, S. O. stands for Sign-Off. MULTI-STRIPPED SALES