Variety (March 1959)

Record Details:

Title:
Variety
Date:
March 1959
Publisher:
Variety Inc.
Volume:
Variety (March 1959)
Leaf #:
000284
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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Wednesday, March 25, 1959 M&mf RATE GREAT! JACKSON¬ VILLE WFGA-TV RATING 66 . 0 % Share of Audience BEATS Wagon Train, Suspi¬ cion, Life of Riley, People Are Funny, Goodyear Theatre, Groucho Marx, i n d m n y others. BILLINGS NEW ORLEANS WDSU-TV EUREKA, CAL. KIEM-TV RATING 74.1% Share of Audience BEATS Gun- smoke, Phil Silvers, Zorro, DannyThomas, Maverick, Ed Sullivan and many others. ARB BILLINGS 56.2% Share of Audience BEATS Phil Silvers, Per¬ son To Person, Perry Jrtason, Cheyenne, lawren ce Welk, Maver¬ ick and many others. 61.4% Share of Audience BEATS Phil Silvers, This Is Your Life, Ernie Ford, Maverick, Welk’s Top Tunes, Pat Boone and many others. ARB RATING 59.8% Share of Audience BEATS People Are Funny, Ed Sul Iivan, $64,*000 Chal¬ lenge, Jack Benny, I Love Lucy, Dinah Shore and many others. ARB ' BATON ROUGE WBRZ-TV 424 40.9 RATING 56.6% Share of Audience BEATS Disney¬ land, Life of Riley, Groucho Marx, Pat Boone, Wells Fargo, Dinah Shore and many others. ARB LAS VAGAS 18.0 23.5 35l3 33.2 23.5 RATING 42.2% Share of Audience BEATS Thin Man, Schlitz Play-house, Studio One, U. S. Steel Hour, Welk’s Top Tunes, Pat Boone arid many others. ARB Look at these CON3lSf£NTiy FKBUWUS RAWH6S! New tools of research are con* stantly being developed by the rating services. Here, Jack Gross, vice president of American Re¬ search Bureau, explains Arbitron, ARB's new instantaneous elec¬ tronic measurement device used to provide some of the rating data given here. ARB's home diary re¬ ports are the reliable source of many other Ziv show ratings. $ ' BIRMING¬ HAM WBRC-TV 64.9% Share of Audience BEATS Phil Silvers, Rest- I ess Gun, Wells Fargo, What’s My Line, Groucho Marx, Bob Cummings and many others. Pulse MEMPHIS DAYTON RATING 72.7% Share of Audience BEATS Hava Gun, Will Travel, Wyatt Earp, Suspi¬ cion, Alfred Hitchcock, I Love Lucy, Ed Sullivan and many others. ARB RATING 59.2% Share of Audience BEATS Ed Sul¬ livan, Wells Fargo, Rest¬ less Gun, Phil Silvers, Mav¬ erick, $64,000 Question and many others. ARB SHREVEPORT 333 360 30.7 36.1 64.2% Share of Audience BEATS Climax, Cheyenne, Welk-’s Top Tunes; $64,000 Question, Mav¬ erick, Perry Como and many others. ARB VM RATING 60.8% Share of Audience BEATS Law¬ rence Welk, Bob Hope, This Is Your Life, Gun- smoke, Rest¬ less Gun, Mav- erlck and many others. ARB The Ziv man in your market can show you how to profit from using one of America's GREAT selling ; forces—a Ziv show!