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as TV-FILMS PISRit&Y Wednesday, March 25, 1959 PULSE Variety's weekly chart, based on ratings furnished by Pulse's latest reports on feature films and their competition covers 155 markets. Each week, two different, markets toill be listed, with the. 10 top rated features tabulated. The tabulation excludes features, and their ratings, telecast up to 6 p.m. during the midweek. Theii exclusion is dictated by Pulse's method of reflecting daytime .midweek rating data. Factors which would assist distributors, agencies, stations and advertisers in determining the effectiveness of a feature show in a specific market have been included in this Variety chart. Listed belovo is such pertinent information regarding features as their stars, release year, original production company and the present distributor included wherever possible along with the title. Attention should be paid FEATURE CHART to such factors as the time and day, the high and low ratings for the measured feature period and share of audience, since these factors reflect the effectiveness of the feature and audience composition, i.e., a late show at 11:15 p.m. would hardly have any children viewers, but its share of audience may reflect dominance in that time period. In the cities where stations sell their feature programming on a multi stripped basis utilizing the same theatrical throughout the week a total rating for the total number of showings for the week is given, the total rating not taking into account the duplicated homes factor. Barring unscheduled switches in titles the listed features for the particularly rated theatrical filmed show are as accurate as cottld be ascer¬ tained. Under Time Slot, S. O. stands for Sign-Off. %