Variety (August 1959)

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PfatiEfr Wednesday, August 5, 1959 MORE THAN MEETS TH E EYE ! A new d^pth study of major proportions* has put New York viewing audiences under the microscope ... to determine hpw they “feel” about the television stations they watch, and whether these feelings influence their attitude and response to advertisers’ commercials. You’ve always known channel 2 has New York’s biggest audiences. Now, the study reveals its audiences are also the most responsive . Six hundred New Yorkers were asked 25 searching questions in a series of projective tests. In sum, the answers show that