Variety (June 1960)

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UNION WESTERN UNION WESTERN UNION WESTERN UNION WESTERN UNION WESTERN \JNl ■ AM TELEGRAM TELEGRAM TELEGRAM TELEGRAM TELEGRAM MMVN VI! CO$3 PB281 P KYA019 DL PO LONG BRANCH NJER JUNE 20 1030A EOT CEORCE VELTNER PARAMOUNT PICTURES CORP. DEAR GEORGE, HOW THRILLING, HOW EXCITING, AFTER NY MANY YEARS IN ALL TYPES AND KINDS OF SHOWMANSHIP ACTIVITIES NEVER HAVE I HAD MORE PLEASURE THAN IN PARTICIPATING WITH YOU AND THE PARAMOUNT GANG IN THE RECORD BREAKING SHOWMANSHIP ENGAGEMENTS OF PSYCHO AT OUR DEHILLE AND BARONET THEATRES. MERCHANDISING ADVERTISING AND PROMOTIONAL CAMPAIGN HAS PULLED THE STOP FOR NEW YORK AND I AM SURE WILL DO LIKEWISE FOR THE REST OF THE COUNTRY. AGAIN MY CONGRATULATIONS TO WHAT I KNOW WILL BE A LONG RECORD SHATTERING ENGAGEMENT PSYCHO IS HITCHCOCKS MOST EXCITING SO FAR WALTER READS JR.