Variety (June 1960)

Page scan 000312 from Variety

Record Details:

Title:
Variety
Date:
June 1960
Publisher:
Variety Inc.
Volume:
Variety (June 1960)
Leaf #:
000312
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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get you 6.6 million more than on network Z-a bonus equal to New York and Michigan combined! It stands to reason that advertisers who relate audience to cost should con¬ sider ABC-TV the *1 network. And that may be why advertising investments on ABC are growing faster than on any other network. Figure it out for yourself by referring to Nationwide Nielsen TV Cost and Audience Data Average Oct. 1959 through April 1960 reports. 6-11 PM Monday-Sunday. Estimated time and published talent costs.