Variety (October 1960)

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No significant difference! This was the verdict M the A, C. Nielsen Company following their quaMtdtive analym of the audiences of two New York TV stations -the leading Network station and wm, the prestige independent. This ajpeei^d 4tudy provides a direct comparison of the audiences of hot! during the hours 7-11 P seven nights a week; FAMILY INCOM1 HOME OWNERS! AUTOMOBILE OWNERSHIP SIZE OF FAMIO AGE OF HOUSEV OCCUPATION, H OF HOUSEHOI Nielsen states: '*Noiu the comparisons yie sigmxicant liliferenc Saying it -another wai “content” of a rating on wix and the lead Network station is th (Details upon request) when are your $0~mmd commercials