Variety (December 1960)

Record Details:

Title:
Variety
Date:
December 1960
Publisher:
Variety Inc.
Volume:
Variety (December 1960)
Leaf #:
00035
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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S6 J'Swtori Wednesday, December 7, I960 It was a week like any other ...ABC-TV came in first" Again ABC-TV scored overall leadership for the average of the entire 7 nights of the week. Again, by a com¬ fortable margin over the 7 nights. Take, for example, Monday thru Friday — which, as illustrated on the facing page, is broken out each week by Nielsen. Then, further consider 8:30-11 PM N.Y. Time, ABC-TV's new option span. The weekend story made equally pleasant.reading: 59.6% of the total viewing audience tuned in ABC for the Army-Navy excitement (a rating of 17.7%, against last year’s 16% on another network). The 26-part Winston Churchill: The Valiant Years got off to a high-flying start, with the remarkably strong rating of 15.9%. Behind these figures there are some happy new facts about new ABC shows. Tak e The Flintstones, racking up 26.1%, which places it among the ten top rated evening shows. Take Naked City, zooming along at better than 25%. Like we said, it was a week like any other. . . ABC TELEVISION •Source: Nielsen 24 Market TV Report, average audience, all time periods, week ending Nov. 27.1960, Sun. 6:30-11 PM. Mon.-Sat. 7:30-11 PM.