Variety (December 1960)

30 RAOTOTELEVISION UArmeTy Wednesday, December 14, 1960 Eyes of TV Glued on Shell Oil All-Print Campaign as Harbinger -On Other Madison Ave. Fronts By GREELEY j eluded. So are all the L.A. and _ .* „ f _.,n_ San Francisco papers—besides the From the s andpomt of media in cl0se ', 0 50 ot her villages, competition, tne most _ important: ® oilnumitieSj tolvns and clti( , B in advcft.-ms eamratm since sunshine state . A similar Is scneduied to start Jan. 3 'Tues- saturation paUern f0ll0ws <ia> ’ worn Ogmv, Benson & Mather’s first iril-page Shell Oil Co. “BULLETIN” appears in 310 newspapers in 268 cities. throughout Shell’s 38-state market. Any way it's \iewed, the. cam¬ paign is a big gamble for Shell, a , big gamble for newspapers and a Shell’s single-medium ad salvo.; big gamble for Ogilvy. Benson & announced at the recent Assn, of Mather, a shop that made its repu- Kai;onal Advertisers annual con-; tation with creative print ads for ference by OB&M prexy David sma i] accounts. Ot-ilvy a .nan uho knows l.ow to j BurneU ln BBDO Groove got maximum impact out of cap- , _ „ tive and impressionable industry I Ll k e BBDO. Leo Burnett agency audiences*, will be tracked like a = has lined up a client to bankroll a Moscow «ris*ile bv the print me- * v Pdot film for possible network dium’s competitors. -airing next fall This ones for „ , . . f Procter & Gamble and will be a 1 he sll-nev.-.paper drive is the. N , Hike „ situation ( . omedy fea . fc.SKest ever for a petroleum.com- | Uiring a couple of cops . 0 » e of L ’ r ; them portrayed by Joey Faye, f In the client-financed_hopper at ! BBDO are “National Velvet," eur- Chicago, Dec. 13. Rolf W. Brandis named tv-radio director for the Edward H. Weiss agency. After 36 years as founder and prexy of Needham, Louis & Brorby, Maurice H. Needham lias moved up ; to board chairman, with former I exec veepee Paul C. Harper Jr. suc¬ ceeding him as president. New exec veeps are James L. Isham and Richard H. Needham. Guy Mercer lias advanced to chairman of the Plans Board, and Otis L. Hubbard Jr. was named a veepee. Leo Burnett agency promoted Otis L. Wiese to viceprez in charge of public relations, succeeding Allen II. Center who’s returning to Motorola Inc. at year's end. pany. It represents a newspaper investment of more than all other oil firms combined for 1961—and a loss of more than S4_000 000 for j . tlv NBC , Rexall |. -Father of broadening and S2.500.000 for |(h ' Brjdc .. pnot . producli0 n niaea/tnes. It could signal. the: , Gencral Mnls) . and an alternatc . flu t of n anj millions of billings k pi of Jane PoweI1 sit . collars m the future. nation comedy .Dodge), Agency There has been an endless round . j s negotiating production talent of trade conjecture centered on! an( j another client for shared pilot the campaign since OB&M took; financing and full sponsorship on over the SI4.000.000 account from 1 the Miss Powell proposal. J. Walter Thompson earlier this | Switches: Bruce L. Newman, year. While agency and client • formerly a McCann-EricKson execs have talked rather freely j veepee h as joined Kudner as a about the philosophy behind the senior veep and board member, singlcmiedhmi plunge, specifics of: Ovaltine Food Products to Jor- the campaign have remained close- | d an . Sieber & Corbett, for ethical ly guarded. | medical journal advertising of a It's been learned, however, that i new diet drink, Minvitine. Con- the push will include a series of j sumer advertising is handled by more than 70 full-page ads in the ; Clinton E. Frank agency, Chicago. 310 newspapers during 1961. They! v.ill be themed to the medium’s DM-,? and information format, and will have a combination of "hard- st II" and “image-building” copy juM illustration factors. j Ratz % one of the power- * <at 1 i d . d 'V}1 1 ar ? ..Vjfrr b {®PTTV d -" 1 houses, doesn’t expect to suffer face, all-caps .egend, BULLETIN. j econom iQ a iiy from the defection of ?, at ’\ ^ e „?ii S the Storer tv stations (which last fc.otk. Some ..ill be \ntua 1> all; week announced spot sales offices Opener Jan. 3 will tout Shell j ?>r ChiCag ° gasoline's nine ingredients, with aI1 “ i;, 10 , _ rt .- f _ rtl1 x the subhead under -Bulletin" j •A Katz spokesn-a"‘P» "* s ° u ‘™ a ‘ reading: "Shell discloses the nine 1 the Storer tv contracts in the 1muse ingredients in today’s Super Shell i Wl11 run un V 1Jul >, and spot r e\- -and the remarkable things they j enues ° n S 0111 * ca “ p ! l *“„V l1 ™: do to give vour car top perform- cr V e . to the re . pp . er y, Th r ance.” The nine ingredients re- paigmng renewals in Dec 6 .This ported ly are a quick-start com- he feels, will also allow ample tme ponent: a fast warm-up ingredient: 1 to pick up replacement stations m a ipileage booster; an anti-knock , the affected maikets. mix; a couple of octane boosters: a ! Storer reportedly asked -Katz to gum prevent he: an anti-staller; continue icppmg^the tv stations and a new TCP ingredient. i ™ * he seven markets outside New The photon which cover about a j }.<»* and Chicago Avhere the rep fourth of the pa^e wherever po>i- ; f:rm h as o ffl . ces ‘ Bu !. tf ]f C0 ^ ip . ai j c . tinned. range from industrial shots : agreed only to handle the stations until other arrangements could be London Agencies London, Dec. 13. W. S. Crawford Ltd. has booked time for Harrison Gibson, and like¬ wise G. S. Royds Lt3. for Carreras, with Radio Luxembourg for the early part of next year, while Saward, Baker & Co. Ltd. has ex¬ tended a current twice-weekly program for the Nestle Co. Mc- Cann-Eriekson Advertising Ltd. has extended four of EMI Records' current contracts with the station by 13 weeks from Jan. 1 . . Mather & Crowther Ltd. starts a campaign early in the new year for the Singer Sewing Machine Co. to push Singer’s new range of vacuum cleaners . . . Taylor Ad¬ vertising Ltd, appointed agent for the radio and electronic compo¬ nents division of Associated Elec¬ trical Industries. t25 Years Ago This Week: ♦ (From Variety Dec. 4, 19351 - t to a Stut /. Bearcat. Other “Bulletins.” most carrying made. Same time. Katz will con- a. photo iilu*tration across the top * tinue to rep the Storer radio sta- frurth of the page or the right-! tiens. . . , facing side of the page, concern 1 Storer s move to indie repping performance and Snell research. • had been expected for some time. vi*-a-vis: according to the Katz spokesman. —“Shell research recommends Broadcaster has maintained a New 29 v.(.\s to make vour car last: York office for three years, which lorcer ” * at one time had 30 emoloyees yet —“Shell heats petroleum to has b»on limited to celling the l.coo degrees and shatters it" storer station “image” because the rr.'-lecules—to bring \ou tc»da\\s 1 finn was not incorporated in New Saner Shell tor top perfoi mmce.” : York state. Storer also has main- —"Amazing camera takes 10.000 tmned a f've-‘-to’ , y brnwnstone in pic-urcs a second to prove how an New York for the convenience of ‘anti-knock mix’ in loriav’s Super . vi it!ne execs. Shell step* knock*, pings, and! Briefs: Spot tv billings we-e un plioks to give vour car top per¬ formance.” —"Extraordinary inaiedient in today’s Sup**r Shell is made by tearing ga~omie apart to give vou faster warno.ip and top perfoi m- arue.” —“Super Shell is now enriched With highly volatile butane to give your car quick starts and top per- Time Sales, formance in coldest Chicago; winter.” Others, with a faint ring of pliineas T. Barnum, trumpet! “weird X-ray pic’ures": a 'Vhcn.i- ¥~r for the third ouar*er of 1969 over the like nerioc! of T9, accord¬ ing to TvR. Total: SI25 012 000 . . . Jelm J. Me*kil named media di- of ''IcCann-Mnrshalk. . . . F ;, a”k F. Focartv n'-med chairman of Padlo . A dverti* ; ng Rorr'’u board of director* . . . TV*or P. The" an- irted rxec veepee of Broadcast Gab’s Wham TAM London. Dec. 13. . A party mdiiical broaden'd cal policeman”; “amazing micro- 1 co-eem d on both the commercial scope”; cavern* “41* stories down”;! v.cbs and BBC-TY Nov. 30 lopped a "SuOO.OtiO carload of platinum catalyst" and >o on. Orders for the initial insertion ; T\M network Top Ten in the appropriate week. And by being *cen in 7.275.000 homes with are being phoned to the papers this choice of channel, it *et a record week. While Shell will ne go-ng lor a tran*mi**ion o f its kind. after preferred po-i’ion and rate concessions and demanding a .-In- * The program, the Labor Party’s ‘Homes. Pmrhs and Pensions.’* gular merchandising effort bv ail beat the pieviou*. audience high the papers', the massive spread for a party political slot. Conser¬ ve ill still make the oil company the vative’s “The Next Year’s Work” biggest single-product arivertisei screened Nov. 9. TAM reported in newspapers this year. All seven i then that 7.123.000 dual-channel major New York dailies are in- j homes were tuned in. First public showing of televi¬ sion in Paris was. held, with studio- transmitter site atop the Eiffel Tower and 10 receiving sets dis¬ tributed. throughout the city. An estimated 10,000 Parisians viewed the demonstrations, queueing in (lines and permitted to view 50 at 1 a time. Opening sketch on tfte pro¬ gram was an adaptation of a Walt Disney cartoon, enacted by chil¬ dren. Judge Harry S. McDevitt in Phil¬ adelphia refused WDAS permission : to broadcast a trial proceeding j brought by Fred Waring. Unusual ; was the fact that the station itself : was the defendant in the action. (Waring sued to prevent it from air- • ing his records without his per- | mission. WDAS figured trial broad¬ casts would soar listener interest, i WJR, Detroit, placed 28.065 of its common shares on the market ■ throygh E. F. Hutton & Co., and ; the entire subscription was swal- j lowed up in less than two hours of j trading. Stock was a $5 par with an opening price of $26, but shot 'to a $29 high <?n opening day. ! KNX. Los Angeles, went to trial ! in its $500,000 libel suit against the L. A. Times, and at issue was • the quality of radio news broad- : casts. Times had editorialized that the station broadcast false and un¬ authorized news.. KXX countered with a charge that newspapers had conspired to prevent radio from getting fresh news; it stated that the American Newspaper Publish¬ ers Assn, in 1933 had set up Press- ^ Radio so only stale news would be provided broadcasters. Prior to es- ' tablishmcnt of Press-Radio, KNX : had subscribed to UP, but was dropped by the news service. When ; KNX finally dropped Press-Radio as unsatisfactory, the Times pulled ■ its program logs. And the edito¬ rial, KXX charged, came when ‘.scores of listeners phoned the Times asking what had happened to the KXX listings. Harry Butcher, longtime man¬ ager of CBS’ Washington’s office • and prexy of WJSV, net’s station i there, was named a Columbia veep. | Blackett-Sample-IIummert acen- 'cy, the top soaper producer, liter- ! ally ran into script trouble on a “Mrs. Wiegs of the Cabbage Patch” segment. Show was due to hit the air at 11:30 a.m.; the first seven pages of the script arrived at the j.studio at 11:27. Actors had no time to scan the script; had to read at first glance. Then, just as the I seven pages were nearing comple- I tion, the rest of the script began arriving, one page at a time. Cast just about sweated it through. ♦ ♦♦♦♦♦»♦♦»♦♦♦♦♦»»»♦»♦♦♦♦•♦» f »♦»» M M »♦♦ TV-Radio Production Centres m NEW YORK CITY . . . Singer Earl Grant flying to New York from Hollywood to appear on Ed Sullivan’s tv’er New Year’s Day . . . Lindsey Nelson, Frank Albert and Red Grange (latter two on color sidebars) team to broadcast NBC’s post-season grid games—eight in all . . . Paul Taubman will serve as musical director of “Camouflage,” the upcoming ABC-TV daytime strip . . . Irving Fields appearing tomorrow (Thurs.) on Joe Franklin’s WABC-TV “Memory Lane” stanza . . . Fred Robbins’ guests this week on “Assignment Hollywood”: Jerry Lewis, Jane Powell, Bobby Darin, Debbie Reynolds, Sal Mineo, . . . Larry Johnson is new assistant (to A1 Hollander) program director of WABC-TV, replacing Amram No¬ wak, who quit to go indie packager . . . Theodore Bikel to appjear in five of ABC-TV’s “Directions, ’fil.” the Sunday religioso series . . i Jolene Brand, a recent Miss Rheingold, becomes a regular on Ernie Kovacs’ “Take a Good Look,” vice Peggy Connolly in the comedy sketches. IN HOLLYWOOD . . . There’ll be a welcome back party for Wayne Tiss,who’s coming back home after a year of managing BBD&O’s Chicago office. He’ll be given a major account by the agency to handle. He was long a popular figure on Vine St., especially with the football bettors when Iowa played. . . . Danny Thomas show will use as a spin-off for two new comedies with Dick Van Dyke and Joey Bishop. Van Dyke’s pilot last season of “Poor Richard” won praise in the agencies but never got on the air. But then along came “Bye Bye Birdie”. . . Parke Levy lost two weeks with “Pete and Gladys” because of a slipped disk. To make matters worse, Cara Williams closed down production with a laterated cornea. . . . They won’t be exchanging yule gifts at Young & Rubicam this year. Headman Walter Bunker ordered all gift coin pooled for donation to charity wards in hospitals. . . . Ben Feiner came out for the weekend to tape Gary Merrill’s narration for the Churchill Memoirs. . . . Meredith Willson turned down Ed Sullivan and Henry Jaffe (for Telephone Hour) who wanted a scene from “Unsinkable Molly Brown.” Not in the four years of “Music Man” would he allow a scene to be televised. . . . McCann-Erickson made it official that Tom Greenhow is now heading up the agency’s M-E Productions vice George Haight, resigned. . . . Keith Larsen pulled out of “Aquanauts** when medics told him the water pressures may impair his health. . Jane Powell’s spec will be a book show, “Young at Heart.” Pepsi¬ Cola sponsors in April. . . . Bob Barker will do 12 days of “Truth or Consequences” at the Florida State Fair in Tampa.. It’s his old stamping ground. IN CHICAGO ... WMAQ has tangible proof that Lee Vogel’s “Chicago Nightline** goes out to at least 26 states. Vogel had asked for opinion on the tv debates and received 2,201 pieces of mail from every sector except the far west and upper New England .... Two WBBM-TV news¬ casters, Fahey Flynn and Frank Reynolds, will start their vacations Christmas Day. Hugh Hill, Carter Davidson, and George Menard will fill in. . . . Educational station WTTW. is clocking its fifth year on the air. . . . NBC veep Lloyd Yoder tossed a small soiree for his WMAQ station manager. Bill Decker, who transfers to KUBC, San Francisco, this week. . . . Ned and* Helen Williams, bulwark of Chicago Unlimited and Chi chapter of ATAS, notched their 40th wedding anni last Friday (9'. . . . Alex Katz, Sun-Times ski reporter, starts a. ski show on WTTW next week. . . . Eric Lambart, of NBC-TY central division sales staff, promoted to Rear Admiral in the Naval Reserve. . . . WBKB’s “Clock-a- Doodle-Day” has tied in with Science Research Associates for educa¬ tional features and visual materials. ... Fred Niles’ shop finished a 15-minute film for Brunswick International .to promote bowling. It’s being dubbed in seven languages for overseas release. . . . Chicago Unlimited and Broadcast Ad Club’s joint Christmas party at Sheraton Towers last week drew 479, a record turnout for the annual event IN LONDON . . . Kathryn Grayson debuts on BBC-TV In “Showtime” Sunday (18) . . . Journalist James* Cameron introduces a new Granada TV weekly program, “All Our Yesterdays.” recalling events 25 years back . . . Paul Adorian, emcee of x4ssociated-Rediffusion Ltd., elected a Fellow of the Institute of Radio Engineers of the U. S. as from Jan. 1 . . . Ty Hardin of the “Bronco” vidpix. aired here by BBC-TV, tops Val Par¬ nell’s Sunday night Palladium show on Associated Television Jan. 1 . . . U. S. writer Howard Rodman’s “The Mystery of Martin Wheeler* skedded for February transmission by ABC-TV with Sam Wanamaker and Canadian actor Don Borisenko in key roles . . . Antony Hopkins* opera “The Adventures of Alice,” goes out Dec. 23 via BBC-TV which commissioned the composer and producer Charles Lefeaux to prepare the job . . . First book picked by the reading panel set up by H. M. Tennent Globe Productions to find play subjects for ATV is Paul Fer¬ ris’ “Then We Fall”. . . Actress Diane Cilento pianos to the U. S. Fri¬ day <16i for a vi'deo version of “Becky Sharp”. . . John Moxey, director in the ABC-TV “Armchair Theatre” team, quits at the end of the year to freelance. IIS BOSTON . . . Arthur Fiedler, the governor-elect, mayor and other VIP’s attended the reception at Nick's kicking off inlro ; of “Heritage of Great Music’* on WCOP-FM Wed. '7), and Maestro Fiedler received a scroll as hon¬ orary chairman of Heritage Fine Arts Advisory Council from J. Rich¬ ard Turner, WCOP-FM managing director . . . Jane Day, WBZ-TV weather femme, switches to WNAC-TV Jan. 1 . . . WNAC nabbed Rival Dog Foods for saturation ad campaign and WNAC-TV. inked General Foods Carp, for Waiter Baker German's Milk Chocolate and Grocery Store Products Co. . . . WBZ radio conducting annual fund for Salva¬ tion Army with expectation of heating last year’s figure of $20,000 . . . Bob Nelson, WBZ “Program PM” host, to Coast on inaugural jet flight from Hub . . . Priscilla Fortescue interviewed Julie Newmar on tape for WEEI. and Louise Morgan had the film actress on her live “Louise Morgon Show” on WNAC-TV when Phil Engel, 20th exploitation chief, threw a Boston press party on her coming film, “Marriage Go Round.” IN CLEVELAND . . . Two stations. W’ERE Radio and KYW radio and tv. moved to new studios, both downtown, over the weekend . . . WEWS-TV censored five minutes out of “The Jack Paar Show” the other night alter sta¬ tion management found the upeo.ivng segment (talk between- Alex¬ ander King and Albert Dekken contained-cussing . . . Gene Slaymaker, former KYW newsman, has gone to WFBM Radio in Indianapolis as news director . . . Jack Elliott has left KYW-TV, where he was a tech¬ nical director, to become midwest technical director for Sports Net- woik. IN WASHINGTON ... Newest newsman on the CBS Washington front is Dave Dary, former managing editor of KTSA in San Antone. . . . Broadcast House is all lit up with 900 gaily colored Chi Mmas tree lights strung on the (Continued on page 36)