Variety (July 1912)

Page scan 00071 from Variety

Record Details:

Title:
Variety
Date:
July 1912
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (July 1912)
Leaf #:
00071
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
University of Wisconsin-Madison Department of Communication Arts
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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VARIETY , Good Advertising in the Show Business Means Something \ • — * IS THE THEATRICAL MEDIUM . REACHES i ~ Everyone Worth Reaching in the Profession An Ad in VARIETY Gives WORLD WIDE PUBLICITY The Only Theatrical Paper That Can Guarantee a COMPLETE CIRCULATION < ■ VARIETY is a trade paper. An advertisement in it is an announcement to the whole trade, besides the lay public. Millions of readers are reached by VARIETY through the important dailies ■ and weeklies all over the United States and Canada, which generously quote from every issue. VARIETY'S influence extends beyond the theatrical profession. Dramatic editors everywhere rely upon it. VARIETY'S news, views and reviews find reflection in a thousand different mediums. ■ IF YOU WANT REAL PUBLICITY, USE ALL THE NEWS ALL THE TIME When antwfimi advertisement* kindly mmtUm VARIETY