Variety (December 1912)

Record Details:

Title:
Variety
Date:
December 1912
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (December 1912)
Leaf #:
000316
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
University of Wisconsin-Madison Department of Communication Arts
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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VARIETY . If valuable publicity is wanted If anything is to be advertised for the theatrical profession If anyone in the show business, on either side of the ocean, is to be reached VARIETY is the medium to use It will carry your advertisement further and place it before more theatrical people than any trade journal printed Theatricals are built upon publicity and professionals should use it as a part of their work If the actor wants to reach the manager; if the manager wants to reach the actor; if the agent wants to reach the manager and actor, VARIETY will do it If theatrical America wishes to speak to theatrical Europe VARIETY will do it Due to the extent, range and importance of its news columns Variety is the international organ of the theatrical profession Goes everywhere and is read all over Takes Broadway to the Strand, informs the Coast what is going on in New York, is a complete bureau of theatrical information for the world over every week No one in the show business can be fully informed of all its current news, changes and attractions without reading Variety The Recognized Trade Paper 3^ 3** of the Profession 3*» M± All the News All the Time" WKm answering advertUmm+rUs kindly mention TABIBTT