Variety (May 1913)

Page scan 00070 from Variety

Record Details:

Title:
Variety
Date:
May 1913
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (May 1913)
Leaf #:
00070
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
University of Wisconsin-Madison Department of Communication Arts
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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ViAJtlffTY DOUBLE ACTION!! • . Every advertiser knows what it means. Every experienced advertiser realizes the advantage of it in his particular business. Every experienced advertiser realizes that double action cannot be secured through a medium that specializes. Every experienced advertiser realizes that to give double action, a medium must cover the entire trade it represents. When you advertise do so where the much desired double action can be had. r <fiMfr . • . v • Does not specialize in any particular branch of the theatrical trade. It does not specialize in circuses, in carnivals, in medicine shows, in moving pictures, in vaudeville, in musical comedy or in the drama, BUT . VARIETY Covers Them All-Just As It Covers The Earth * VARIETY is read because it is the only theatrical paper that prints THIS WEEK'S NEWS THIS WEEK - • i When you read VARIETY you have all the news. When you advertise do so in VARIETY and get the double action. Don't waste money byjpartly reaching only one branch of the profession. If you want to advertise, advertise in If you don't advertise in VARIETY, don't advertise at all. w c-.f. V 1