Variety (June 1913)

Page scan 00030 from Variety

Record Details:

Title:
Variety
Date:
June 1913
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (June 1913)
Leaf #:
00030
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
University of Wisconsin-Madison Department of Communication Arts
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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VARIETY ^^ Ise and Advertise Now is the tlmi to do it ■'>> . , ;/ '■ ■■ '■■■ '•■ " . .:'• '■'; I ■■■■■■,■■ Say what you want to say where you want to say it There is no theatrical medium that can touch VARIETY for value returned to the advertiser. , VARIETY is the only theatrical paper with exclusive readers. There is no way to reach this great mass of people excepting through VARIETY. It prints the news they want to read, and it is the news the other muzzled American theatrical papers would not dare to publish could any of them secure it. ^ . VARIETY is the only theatrical paper that covers the en- tire field. It is the only paper show people look to and depend upon.-: '-''<r'^7- •■ ^'' ''■^:'',:'^7::'~^ ... ^. ■ ■'•■(,.,'■ * ■ . ' , ^ ■ . ■ ■ ' ' ■ '''."■'■ ' ' ■ .'..'.■ . ■ " - - ■ '■-'.'• ,■-.'*■--■■■■ VARIETY enjoys the same standing in Europe it does in America. ■ ''."■' '■''■ The Americans abroad and the Europeans want VARIETY every week. It has more circulation in Europe than all the American theatrical papers combined, a statement often made on behalf of VARIETY and never disputed. : . ■ .'•"... ' '( ■ . ■ ' ■ VARIETY is the Acknowledged Trade Paper of die Profession (If you don't advertise in VARIETY, don't advertise at all)