Variety (August 1913)

Record Details:

Title:
Variety
Date:
August 1913
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (August 1913)
Leaf #:
00098
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
University of Wisconsin-Madison Department of Communication Arts
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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VARIETY YOU CANT ADVERTISE With any degree of success unless you select a medium that reaches. Consult any newsdealer anywhere about the ACTUAL SALES of the theatrical papers. THEN YOU WILL USE VARIETY Wherever a theatrical paper belongs you will find it. VARIETY prints this week's news this week. VARIETY has established a news service that compels the showman to turn to it first. VARIETY prints the newsjregardless. VARIETY has no affiliations and no dictators. VARIETY'S European circulation is larger than that of all other American theatrical papers combined. VARIETY'S advertising columns are read by the managers and agents at their leisure time. Personal visits could not accomplish as much. VARIETY has a larger circulation than any theatrical paper ever published. VARIETY is reaching more lay readers than one would imagine possible with a class publication. VARIETY is the recognized trade paper of the theatrical pro- fession. VARIETY is accepted as the official medium by the principal dramatic editors in all English speaking countries. VARIETY is the only theatrical paper that has consistently re- fused all questionable advertising, making VARIETY as clean for the home as any publication issued. VARIETY means real publicity. u (If you don't advertise in VARIETY, don't advertise at all.)