Variety (September 1913)

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VARIETY The Spice of Theatrical Life The Medium That Reaches V A R I E T Y The recognized trade paper of the profession. Printing this week's news this week. Circulated and throughout the world. read entire I s Recognized and quoted by the principal editors in all English speaking countries. The only paper that can guarantee a complete cir- culation in all branches of the profession. V A R I E T Y I S N O T The mouthpiece of any individual or organization. Dependept upon any in- fluences. Afraid to print the news. Filled with gush, rot and waste Observing any "policy" nor looking after any "friends." Swayed by advertising nor hopes of advertising. VARIETY Means Real PubHcity (If you don't advertise in VARIETY, don't advertise at all)