Variety (February 1914)

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VARIETY i.,V: THE LARGEST CIRCULATION OF ANY THEATRICAL PAPER EVER PRINTED is claimed by <.- vXkiety and not disputed by any of its competitors. «'.• Included in that circulation are the representative theatrical folk, and that is why VARIETY reaches, goes everywhere and is the recognized trade paper of the show business. ADVERTISING IN VARIETY BRINGS RETURNS That is the best reason to use it. (If you don't advertise in VARIETY, don't advertise at all)