Variety (December 1914)

Record Details:

Title:
Variety
Date:
December 1914
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (December 1914)
Leaf #:
00027
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Early Cinema, Hollywood Studio System, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
University of Wisconsin-Madison Department of Communication Arts
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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VARIETY SEND IN COPY FOR VARIETY'S 9th Anniversary Number There is not too much time yet remaining. Have your announce- ment in the best theatrical advertising medium of the year. An ad in time saves money, and an advertisement in VARIETY is an investment. Below u a copy of a letter the White Rata ha* kindly seat out to it* member*: Dear Sir and Brother:— The Anniversary Number of VARIETY will be published Decem- ber 25th. As VARIETY is the medium of the WHITE RATS ACTORS' UNION, this Organization is anxious to see its membership thoroughly represented in the advertising columns of VARIETY'S BIG NUMBER. VARIETY is advocating proper organization for the actor, has advocated the essentials and conveniences of proper organization, therefore should be encouraged by the actor. It has attained a position in the field of theatrical trade journalism that is a remarkable triumph in itself. Its circulation is unquestioned. The paper is undoubtedly bought and read by every important manager, agent and artist all over the entire world. When "The Player" suspended publication through an agreement with VARIETY the cause of the White Rats was takeu up by VARIETY and VARIETY has stood by its agreement with our organization, and it is only fair that we should lend our efforts to support the paper when we have an opportunity to do so. With its selling qualities as its foremost recommendation and its official connections with your organization to recommend it as well, we suggest you consider VARIETY in placing your holiday advertising appropriation. ^With thanks for your consideration of the above, remain, Fraternally, (Signed) BOARD OF DIRECTORS.