Variety (June 1915)

VARIETY 19 EXHIBITORS—Here is the most amazing plan ever heard of In the history of the moving picture industry Backed by the mighty resources of the Universal Film Mfg. Company "Packed houses at every performance." That's the slogan of this nsw plan; worked out in every detail for the sols purpose of helping you. Mr. Exhibitor. Here's ths plan in a nutshell. Nothing for you to buy. We have nothing to sell you. The crowds that this re- markable plan will draw into your theatre will come without the spending of one single, solitary penny on your part. m n in l ili tmkm J n ii» l csn S ~~crc I MOVIE TICKET. Robyn-Kander Movie Tickets will be packed in the pack- ages of ths world's greatest manufacturers. Whsn a man or a woman in your town buys a package of crackers, or of oatmeal, or soap, or starch, or blueing, or coffee, or tea, or sugar; when he or shs buys any food product in Cckage form; or any drug, or othsr necessity, there will packed in that package a portion of an admission ticket (usually one-twentieth of a five-cent admission), snd when the buyer has savsd snough to make up ths pries of an admission to your theatre, that is 29 for a five-cent ad- mission, or 40 for a ten-cent admission, you are to accspt thess tickets ths same as a cash admission. These tickets will be redeemed at their full cash value by the Universal Exchange or by ths Home Office of the Universal Film Mfg. Co., 1600 Broadway, Nsw York. You have your choice of credit with the Exchange for goods or suppliss or for Film Service, if you are a Uni- versal Exhibitor; OR YOU CAN HAVE THE AMOUNT IN CASH. Think of it I People will pack your houss day after day, and night after night, because it costs thsm nothing to sse your show, still you are paid cash for every ad- mission. You will welcome them. BECAUSE you are going to collect full admission in CASH for every ticket turned In at your door, AND THE WHOLE TRANSACTION WILL NOT COST YOU ONE RED CENT. Your Universal Movis Tlcksts are as good as cash. C-A-S-H—NO discount. Full face value at no expense to you. Everybody in the Amusement business knows that people would rather have a free theatre ticket than the same amount in cash. It is that spirit that is going to pack your houss—it is actually giving your patrons "some- thing for nothing." Now do you begin to grasp ths wonderful power of this remarkable plan to pack your house at every performance? ROBYN-KANDER MOVIE TICKET CORP. 30 East 42nd St, New York plause. Julia Curtis made quite a hit In her various imitations and demonstrations of freak voice. M1ss Curtis has an act that i different from other singles and for this reason will always succeed. John and Mae Burke were on next and were their usual laughing success. A comedy sketch never has gone better In the big house than did "Married," the piece so well played by Homer I. Mason and Marguerite Keeler. Miss Kee- ?r and Mr. Mason have a gem and play It a fine fashion. Freeman and Dunham are wo boys who sing songs in a most pleasant tanner. Their biggest hit was "When I Leave tie World Behind," though the boys made ther numbers go big as well. The nig City our followed Nazimova. being on next to clos- ig. The four boys with their splendid har- lony made a hit, but lost ground with their Illy finish. When this section is improved tie boys will get over big anywhere. It is eldom that a closing act does as well as tankoff and Girlie did on Monday night. ankoff is an expert dancer and made the ct a solid hit. No one left until he had nished his various dancing routine. GREAT NORTHERN HIPPODROME (A. H. albot, mgr.; agt., W. V. M. A.).—The Hlp- odrome this week Is showing an unusually trong bill. Acts of big time calibre are In vldence and were popular with the first show udlence on Monday afternoon. Although the treet car strike was on the house filled at :s usual time, but the effect was there, evertheless, as there was not the usual walt- ng line. Three acts that have been seen on be big time this season appeared as the draw* ing attractions. Toots Paka and her troupe of Hawaiian singers and Instrumentalists gave the Hip audience a real treat. The singing, the guitar solo and the dancing of Toots Paka all received ovations in turn. The act was a big hit at the finish. Helen Trix made her first downtown appearance and in number four position easily established herself as a favor- ite. Miss Trix for a finish does a few num- bers in male attire which pulled her over In fine style. Dave Ferguson was handed the next-to-closlng position and made a big comedy hit. There was nothing on the bill before him that carried many laughs, so he had things his own way. The shot was opened by Stross and Becker, a musical act. The man is quite a musician, the girl being mostly used as an accompanist. If the man would use the or- chestra more for this purpose the act would get along bettor. The Wayne Trio are two girls and a man who sing and dance, the man sometimes breaking forth In attempts at quips and Jest. Th< two girls look and dance well. The two Carltons are two boys who do a neat tumbling and hand-balancing act. The two have a novel entrance and exit, their easy style and good equllibrlstlc efforts gain* ing them much applause. The Bounding Pat- tersons closed the show in good old time style. McVICKERS (J. O. Burch, mgr.; art., Loew).—Business at the big house on, Monday afternoon was considered good, considering the car strike. The show was not an unusualone, the Charlie Chaplin stunt that was used a few weeks ago being brought back to the house again to do the honors. Billy West in Chaplin make-up appears billed wflth a question mark on either side of the stage. yOUU rttVER FORfiCT A Lifo Draas—annotneet far tarly release sa th. malar Ualmtal Pruts*. As ■■■ml ttery. Asjettlm lunt «• It Jaitlts. It It tee rest, tss htatn, tss bit. fsr asrs ware*. It hit. yea! It hits awl It hit* ear silaaaart! It tastbat tht salakl It W+mmS+S (as. feint) ttary were ef Mil sssup •• km war restate!. Ntt MMltally tpattstalar—hat aatatianally aasaib. Written by LOIS WEtEs—Aathar sf ••Mypseritts." And kilter thaa "Hysatritat"—It It tat Msssrt thins that this wasasrfal woman hat tvtr ■sail She hat taken teamea peaplt-*e. aas -"-""taj** gfs&SS/S •t all lata a slay that tin ply hats* at, ant sll tat rait sf the swvfa fan., as ta a hHjh piteh sf aaetlaasl tastlss far a»e fall reata. There', set s break, nor a brtathlsfl tpatt. far a fall bear «f toll* ami* plttaro eajeyaitst la tha swift ant unexpected flat itvaiapaHSt Dlrattlta sf fit WEPEP tat PHIUIre taULLEY. Cryttsl titer phetapraphy; hoawy. tvary-ssy rtallttls aa< latesttlyJbttrsiMei ettitTlli thla tsstrh protection s tslth thaitsstttltt It » j* W »* Wag the bbj tsttlal ftstart plttarta tf sll tlsn. Fran plot ta proaaetlaa nil siai It c.nnot ha afftrtlate tea ttreaaly. It will as bit tat path say heaat ta aapaalty. _. .. . Ne ftetart rtetstly lataei by tha Usrransl hat aftarei tsth apsartaslty far itrsm. hlah-prataart, httlRttt-ftttlaf pablltlty. IEA0Y Wt hava weaatrfal potter*, heralti. banner*. poeteart.. threw- fw a tsttlal faatara. seek sew far tht bbj Ualtsrtsl Praaraai with Its ptatist issJsJ ftstars reltatt EVEIY WEEK IN TNE YEAI. REMEMBER—"Scanttl" was writtaa by LOIS WEsEI. eatfcer sf "HYPtCaiTEa." .- ■ -_ .. . -. _ , "Sssssal" it raitsats as tha malar Ualyaml rraprs*. "Scandal" as tha malar srssrssi attest aa tlipht as Mvaaassa xst . M t of the rttalar praarssi that It make, "ftstart" prise, let* Ilka tha rankett tart sf extravapantt. Universal Film Manufacturing Co. k CARL LAEMMLE, President "The Largest Film Manufacturing Concern in the Universe" lift BROADWAY NEW YORK To those who have not seen the act before It nay be Interesting, but there is not enough new material In the performance to warrant its return In so short a time. Beth Challis, a singer of kid songs, gets away to a good start owing to her cute manner and way of singing the songs. Lew Hoffman is a comedy Juggler of much merit. He must be regis- tered a hit. Whitehead and Co. were seen in a silly sketch. Hyman Meyer of older times obliged at the piano In Dutch make-up. Meyer might be called a staple attraction, sure of his full share of laughs and applause. Zella Call can claim a place in the field of good-looMIng singles. Miss Call has the right Idea as to dress and benefits from this ac- cordingly. For a finish the singer does a Hawaiian number in improved native costume which is quite a startler. Consul Pedro the Monk does the usual routine of monk acts. The act also seems a trifle too long. The Parisian Trio, who sing and play different Instruments, do well. One of the men plays a piano accordion to good advantage while the others sing well. The Herculanas are a collection of girls who do difficult contortion and acrobatic stunts. The women show up well. SAN FRANGISe* VARIETY'S SAN FRANCISC# OFFICE PANTAOCS' THEATRE BLDG. Phone, Douglass 2213 ORPHEUM.—The New York Fashion Show, dazzling and entertaining; Fisher and Green, liked; Bronson and Baldwin, excellent; Frltch Brucb, favorable Impression; Jordan Girls (holdover), dainty, opening show; Richard Haveman's Animals, replaced by Adelaide and Hughes, closing position; Marie Nordstrom (holdover), went big; Hymsck (holdover), good. EMPRESS.—Three Dickson Sisters, satisfac- tory opening position ; WUkens and Wllkena, pleased; "Her Name Was Dennle." excellent; Lee Barth, well liked; Three Alecks, closed well; Baron Llchter, encored; Alec Bevanl and